移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

一类空间分解问题

讨论了一类与区域分解算法有关的空间分解问题，将二阶问题的已有的空间分解结果推广到四阶问题的相应空间中。还证明了一致重迭性条件与Ｂａｄｅａ条件的等价性。     

Using traffic flow theory to model traffic mortality in mammals

Traffic has a considerable effect on population and community dynamics through the disruption and fragmentation of habitat and traffic mortality. This paper deals with a systematic way to acquire knowledge about the probabilities of successful road crossing by mammals and what characteristics affect this traversability. We derive a model from traffic flow theory to estimate traffic mortality in mammals related to relevant road, traffic and species characteristics. The probability of successful road crossing is determined by the pavement width of the road, traffic volume, traversing speed of the mammals and their body length. We include the traversability model in a simple two-patch population model to explore the effects of these road, traffic and species characteristics on population dynamics. Analysis of the models show that, for our parameter ranges, traffic volume and traversing speed have the largest effect on traffic mortality. The population size is especially negatively affected when roads have to be crossed during the daily movements. These predictions could be useful to determine the expected effectiveness of mitigating measures relative to the current situation. Mitigating measures might alter the road and traffic characteristics. The effects of these changes on traffic mortality and population dynamics could be analysed by calculating the number of traffic victims before and after the mitigating measures. This revised version was published online in July 2006 with corrections to the Cover Date.     

The evolution and application of enzymes in the animal feed industry: the role of data interpretation

ABSTRACT

1. Enzymes have been used commercially for nearly 40 years and save significant costs through sparing of expensive nutrients but the mechanism by which this is achieved is still debated.

2. The research focused on non-starch polysaccharidase (NSPase) enzymes is used as an example of where greater progress could have been made if the details of the work had been described more fully and the analysis of the data generated had been broader in scope and more critical.

3. Lack of standardisation of the details presented in the materials and methods has been identified as a significant barrier to meaningful retrospective analysis and thus limits advances in the understanding of the mode of action of these enzymes.

4. The identity of the enzyme employed and its activity is often lacking, and more importantly the purity is rarely disclosed. Contaminant activities which are neither listed nor assayed could play a significant role in the responses observed.

5. The dose optimum of most enzymes is often considerably higher than that employed in most studies. Thus studies claiming synergy between two ‘activities’ should ensure that the response is not related to each enzyme simply augmenting the dose of just one activity in the finished feed. This is a common problem, and coupled with the lack of factorial experiments to justify the presence of each enzyme in a multi-enzyme product, it is not surprising that there is still debate as to whether single or multi-enzymes are best suited poultry rations.

6. The three proposed mechanisms for NSPases (viscosity, cell wall and prebiotic) are discussed, and along with their strengths and weaknesses it is suggested that a re-evaluation of each is needed. Viscosity may have to be re-evaluated as being a function not only of the cereal being fed, but of the age of the animal as well. The cell wall theory as described is poorly modelled in vitro and hence the validity of these data is questioned. The prebiotic theory may need significant modification as it appears that the quantities of oligomers produced are insufficient to generate the additional volatile fatty acids (VFA)’s reported. It is likely that all three mechanisms play a role in the responses observed, but the prebiotic mechanism probably plays by far the most important part in low viscosity diets.

7. Future research would be improved if it considered all potential mechanisms when designing a trial. Significant failings are apparent as a result of adherence to tenets in explanation of the results. Most importantly, it should be emphasised that a hypothesis is there to be tested, not defended.     

Contagious bovine pleuropneumonia within the 19th century miasmatic landscape

When contagious bovine pleuropneumonia (CBPP) was first detected on a farm north of Melbourne, at Bundoora, in 1858, the predominant theory of miasma was being challenged by contagionist theories of disease transmission. This well‐documented case was recorded during a period of change in the scientific assessment of disease and therefore affords an exploration of what aspects of the landscape were considered important for livestock health at the time. Although the introduction, vaccination programs and eventual eradication of CBPP on mainland Australia has been well explored, scholars have neglected this aspect of the disease's history. By comparing 19th century records of farmland with how the site appears today, it is also possible to highlight the limited information provided by contemporary texts, while at the same time developing an appreciation of the ways in which the perception of the rural landscape has changed. This differing perception has implications for the utilisation of these sources for veterinary and environmental historians seeking to understand the mid‐19th century agricultural landscape and how it relates to animal health.     

绿色农业理论体系框架构建的基本思路

绿色农业是一场新的产业革命和技术革命,是现代农业发展的主导模式,是我国实现农业与农村可持续发展的必然选择.从绿色农业的涵义入手,阐述了绿色农业理论研究的重要意义,探讨了绿色农业研究的理论基础,构建了绿色农业理论体系的基本框架,以试图指导我国绿色农业的科学研究与示范.推动绿色农业的进一步发展.     

大学生品行实践学分评定的实践探索与理论思考

设立学生品行实践学分,是思想政治理论课教学改革深化的必然结果和必要举措,是社会主义大学培养合格人才的要求,是马克思主义理论教育的需要,是大学生全面健康发展的重要保证。品行实践学分评定工作的具体开展要有利于促进学习,改进学风;有利于发挥引导作用,切实育人;有利于各方形成合力,共同育人;有利于以人为本,科学发展。     

生态学视野下的新农村建设

分析了新农村建设中存在问题的生态学成因;提出以生态学原理为指导,科学规划新农村建设、加强现代生态农业建设和生态文明建设,全方位推进新农村又好又快发展的新思路。     

基于多分类器DS证据理论融合的水果识别研究

针对不同分类器对不同水果种类识别准确率的不均衡问题,提出一种基于多分类器DS证据理论融合的水果识别方法.该研究选择kaggle上fruits360数据集中的5种水果作为研究对象,首先对预处理后的5种水果图像的颜色、纹理、形状特征进行提取,分别选用BP神经网络、K均值、SVM三种分类器,结合被测图像在每种分类器上的识别结...