移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

Can trail spatial attributes predict trail use level in urban forest park? An examination integrating GPS data and space syntax theory

Understanding users’ spatial distribution in forest park is crucial for providing visitors with quality recreation experiences and for park planning and management. Utilizing users’ spatial distribution data, this study aims at investigating associations between trail use level and trail spatial attributes, through examining two large urban forest parks (Gongqing forest park and Paotaiwan forest park) in Shanghai, China. Users’ spatial distribution was measured utilizing GPS trackers with the interval of 10 seconds. This study conceptualizes trail spatial attributes as trail metric attributes and trail configurational attributes. Trail metric attributes include trail mean distance to gates, length, width and level of enclosure, which are calculated based on park map and on-site observation. We computed trail configurational attributes utilizing space syntax theory, which comprise measures of global integration, control, and connectivity. Trail connection with features/facilities, visual connection with water and shading are included as covariate variables. In total, we obtained 134 valid samples in Gongqing forest park and 210 valid samples in Paotaiwan forest park for analysis. Multivariate regression analyses indicate that when involving covariate variables, consistently in both parks, a greater trail usage is significantly related to trail shorter mean distance to park gate, trail width wider than 3 meters, higher global integration and higher control values. Collectively, these four trail spatial attributes explained 31.7 % (p < 0.001) and 27.3 % (p < 0.001) of the variances in trail use level in Gongqing forest park and Paotaiwan forest park. These findings provide direct implications to park designers and managers for providing visitors with different desirable social conditions, and ultimately improve users’ experiences and satisfactions.     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

政府渔业补助政策与博弈

渔业补助政策是政府为弥补市场经济缺陷而采取的重要措施，本文应用博弈论对政府与渔民的互动博弈展开研究，并确立了混合策略模型下的政府和渔民各自最佳选择概率，达到纳什均衡，这对于解释当前政府渔业补助政策内涵与指导修订补助政策有参考意义。     

竹缺爪螨实验种群生命表的研究

在25℃温度条件下，用黄金间碧竹（Bambusa vulgaris cv.vittata)叶饲养竹缺爪螨（Aponychus corpuzae Rimando)，应用生存分析理论和多维矩阵模型组建竹缺爪螨种群生命表，计算得种群主要参数为：内禀增长率rm＝0．0811，净增殖率R0＝5．8368，平均世代长度T＝21．7532d，周限增长率λ=1.0845/d；并分析了种群在不同年龄的生命状态，各发育期重叠情况以及稳定的年龄一阶段分布；最后讨论了应用这2种方法组建螨类生命表的优点。     

数量化理论Ⅲ在土地质量综合评价中的应用

木文对土地质量综合评价的方法进行了探讨,首次提出将数量化理论Ⅲ应用于土地质量分级。与目前使用的系统聚类、动态聚类方法相比,数量化理论Ⅲ更适合于变量类型为定性变量的土地资源调查资料的分类。它弥补了系统聚类方法和动态聚类方法在土地资源评价中应用的局限性,数量化理论Ⅲ是一种可用于土地质量分级的理想方法。     

分离群体中常染色体上标记基因的数量遗传方差——Ⅰ.含有一个数量性状位点(QTL)时的计算方法

应用常染色体上的标记基因研究能够加快数量性状的遗传进展。亲代由标记基因遗传给后代的加性遗传方差值可以用来测定标记基因这种效益。分别在个体水平上以及在复合连续平衡的分离群体水平上建立了标记基因加性遗传方差值的理论方程。这些方程包括与标记基因连锁的数量性状位点数、这些数量性状位点的效应值以及与标记基因有关的重组率。并就分离群体中标记基因加性遗传方差的期望值进行了推导。在分离群体的系谱选择方案中,常染色体上遗传方差中绝大部分与位于该染色体上的标记基因相关。对于牛的一个平均长度染色体来讲,这部分值大约是该染色体孟德尔分离方差值的40% 。标记基因的位置效应和干扰因素对这一期望值的影响是很小的,而染色体的长度对期望方差值影响很大。如果标记基因缺乏多态型以及染色体替代效应估计偏差会大大降低MAS的选择效果。常染色体上标记基因遗传方差期望值的大小表明:即使当标记基因处在一个非活动位点,在分离群体中,仍有较大的染色体替代效应存在。     

Growth of triploid oyster, Crassostrea madrasensis (Preston)

The performance of I and II meiotic triploids and control oysters (Crassostrea madrasensis) reared at Tuticorin Bay was compared to determine if the improvements in the growth of edible oysters were additive to faster growth in triploids. After a grow‐out period of 12 months, both mean whole weights and shell heights were in order I meiotic triploid>II meiotic triploid>control. Mean whole weights and shell height of different oyster lines were all significantly different (P<0.05). On an average, larger morphological traits indicated that growth improvements from triploids were additive, and throughout the study triploid oysters maintained faster growth rate than their diploid siblings. Condition index and adductor muscle diameter of both triploids were higher than those of control.     

一类空间分解问题

讨论了一类与区域分解算法有关的空间分解问题，将二阶问题的已有的空间分解结果推广到四阶问题的相应空间中。还证明了一致重迭性条件与Ｂａｄｅａ条件的等价性。     

I—ELISA特异诊断棘球蚴（包虫）病的研究

采用亲和层析技术纯化的兔抗棘球蚴抗体，建立了酶联免疫吸附抑制试验（Ｉ—ＥＬＩＳＡ）。取代反应和阻断反应均无非特异反应；检测健康对照血清１２６份（人３６，猪９０），均为阴性；与猪囊尾蚴病血清１３６份（人４６，猪９０）、细颈囊尾蚴病血清３８份（羊２２、猪１６）无交叉反应；对棘球蚴病血清１８３份（人６１、羊７１、猪５１）进行检测，其阳性符合率分别为８８．５％（５４／６１）、９８．６％（７０／７１）、９６．１％（４９／５１）。