移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

Factors driving natural regeneration beneath a planted urban forest

Cities around the world are investing in urban forest plantings as a form of green infrastructure. The aim is that these plantations will develop into naturally-regenerating native forest stands. However, woody plant recruitment is often cited as the most limiting factor to creating self-sustaining urban forests. As such, there is interest in site treatments that promote recruitment of native woody species and simultaneously suppress woody non-native recruitment. We tested how three, common site treatments—compost, nurse shrubs, and tree species composition (six-species vs. two-species)—affected woody plant recruitment in 54 experimental plots beneath a large-scale tree planting within a high-traffic urban park. We identified naturally regenerating seedling and sapling species and measured their abundance six-years after the site was planted. This enabled us to examine initial recruitment dynamics (i.e. seedlings) and gain a better understanding of seedling success as they transition to the midstory (i.e. saplings). Seedling and sapling recruitment (native and total) was greater in areas with higher canopy cover. The combination of the nurse shrub treatment with compost and species composition (six-species) treatments increased seedling recruitment by 47% and 156%, respectively; however, the nurse shrub treatment by itself decreased seedling recruitment by 5% and native seedling recruitment by 35%. The compost treatment alone had no effect on the total number of recruits but resulted in 76% more non-native seedlings. The sizes of these treatment effects were strongly dependent on whether the forest plantings were in open areas, versus areas with existing tree canopy, the latter condition facilitating recruitment. Our findings therefore suggest that combinations of site treatments, paired with broad canopy tree species, may be most effective for promoting regeneration of native species resulting in more self-sustaining urban forests.     

CRISPR/cas系统及其在家禽上的应用研究进展

CRISPR/cas是一种获得性免疫防御系统,广泛存在于细菌和古细菌中。Strep tococcus pyogenes cas9(Spcas9)作为目前研究最多、最清楚的效应蛋白,因其酶活性高和靶点广而被应用于生命科学各个领域,但Spcas9分子量大、脱靶率高等缺点在一定程度上限制了其应用。随着CRISPR系统技术被深入开发,一些新效应蛋白被发现,本文就CRISPR/cas系统分类、原理、新效应蛋白发现及cas9(S.Pyogenes)多种变构体技术开发在及家禽上的应用进行综述,为相关领域的研究提供参考。     

Can trail spatial attributes predict trail use level in urban forest park? An examination integrating GPS data and space syntax theory

Understanding users’ spatial distribution in forest park is crucial for providing visitors with quality recreation experiences and for park planning and management. Utilizing users’ spatial distribution data, this study aims at investigating associations between trail use level and trail spatial attributes, through examining two large urban forest parks (Gongqing forest park and Paotaiwan forest park) in Shanghai, China. Users’ spatial distribution was measured utilizing GPS trackers with the interval of 10 seconds. This study conceptualizes trail spatial attributes as trail metric attributes and trail configurational attributes. Trail metric attributes include trail mean distance to gates, length, width and level of enclosure, which are calculated based on park map and on-site observation. We computed trail configurational attributes utilizing space syntax theory, which comprise measures of global integration, control, and connectivity. Trail connection with features/facilities, visual connection with water and shading are included as covariate variables. In total, we obtained 134 valid samples in Gongqing forest park and 210 valid samples in Paotaiwan forest park for analysis. Multivariate regression analyses indicate that when involving covariate variables, consistently in both parks, a greater trail usage is significantly related to trail shorter mean distance to park gate, trail width wider than 3 meters, higher global integration and higher control values. Collectively, these four trail spatial attributes explained 31.7 % (p < 0.001) and 27.3 % (p < 0.001) of the variances in trail use level in Gongqing forest park and Paotaiwan forest park. These findings provide direct implications to park designers and managers for providing visitors with different desirable social conditions, and ultimately improve users’ experiences and satisfactions.     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

政府渔业补助政策与博弈

渔业补助政策是政府为弥补市场经济缺陷而采取的重要措施，本文应用博弈论对政府与渔民的互动博弈展开研究，并确立了混合策略模型下的政府和渔民各自最佳选择概率，达到纳什均衡，这对于解释当前政府渔业补助政策内涵与指导修订补助政策有参考意义。     

竹缺爪螨实验种群生命表的研究

在25℃温度条件下，用黄金间碧竹（Bambusa vulgaris cv.vittata)叶饲养竹缺爪螨（Aponychus corpuzae Rimando)，应用生存分析理论和多维矩阵模型组建竹缺爪螨种群生命表，计算得种群主要参数为：内禀增长率rm＝0．0811，净增殖率R0＝5．8368，平均世代长度T＝21．7532d，周限增长率λ=1.0845/d；并分析了种群在不同年龄的生命状态，各发育期重叠情况以及稳定的年龄一阶段分布；最后讨论了应用这2种方法组建螨类生命表的优点。     

环境温度和饲粮营养浓度对生长期母兔代谢能利用率的影响

选用6只9周龄新西兰母兔,评定环境温度和饲粮营养浓度对生长期母兔代谢能利用率的影响。试验在密闭式的小动物呼吸测热柜中进行。分别对处于环境温度为20±2℃和30±2℃,采食两种不同营养浓度的试兔进行测试。饲粮营养水平实测值,分别为12.22kJ ME/g和13.49kJ ME/g;粗蛋白质(CP)分别为17.3％和21.6％;中性洗涤纤维(NDF)分别为23.7％和16.5％。结果表明:环境温度影响试兔的能量平衡,它与采食量间存在着显著的相关。20±2℃时,相关系数r=0.798;30±2℃时,相关系数r=0.875。在本试验设计范围内,饲粮营养浓度并不影响代谢能食入量(ME_I),热增耗(HP)和能量平衡(EB)。当环境温度为20±2℃和30±2℃时,表观代谢能转化率(NE/ME)分别为51％和71％;每天每兔每千克代谢体重代谢能维持需要分别为396 kJ和361 kJ。试验结果认为:环境温度影响营养物质消化率(P相似文献   

数量化理论Ⅲ在土地质量综合评价中的应用

木文对土地质量综合评价的方法进行了探讨,首次提出将数量化理论Ⅲ应用于土地质量分级。与目前使用的系统聚类、动态聚类方法相比,数量化理论Ⅲ更适合于变量类型为定性变量的土地资源调查资料的分类。它弥补了系统聚类方法和动态聚类方法在土地资源评价中应用的局限性,数量化理论Ⅲ是一种可用于土地质量分级的理想方法。