移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

遥感图像时空分析的数据处理系统设计

简单介绍了配准后的NOAA-AVHRR图像数据的空间格局时序分析的数据处理系统设计。主要分析了系统目标,介绍了数据处理的数学模型和相应的技术措施,提出了数据处理结果正确性检查机制及对反演多样化数学模型变更作出快速反应的方法,同时还探讨了时空数据物理设计的有关问题。     

电脑图象分析在油菜及其近缘植物染色体研究中的应用

作者使用电脑图象分析仪对油菜及其近缘植物的9个种、50个品种作了染色体图象分析，并将上述植物的核型数据输入贮存在电脑中，初步建立了油菜及芸苔属植物核型分析数据的电脑数据库。在此基础上，作者讨论了油菜及芸苔属植物染色体电脑图象分析和电脑数据库在油菜基础理论研究和育种实际工作中的利用价值。     

肉牛添加剂的研究与应用

用本课题组研制的肉牛添加剂育肥体重230kg、330kg、400kg和530kg的肉牛，可使日增重分别提高25．5％、7．3％、25．4％和16.7％，效果显著（P＜0．05），可使饲料报酬最多提高25．8％（P＜0.05）；投入产出比最大为1：8，用该添加剂育肥高档肉牛时屠宰率可达57.2％，眼肌面积43cm2、皮下脂肪覆盖面积为优级，大理石状评分为优级。     

西狭文化旅游形象三重结构整合

西狭文化旅游资源是甘肃成县旅游开发的优势资源。由于对西狭文化理解上的不全面 ,导致西狭文化旅游区的建设存在一系列偏差 ,旅游形象不突出。文章提出了西狭文化旅游形象的三重结构整合的思路 ,即文化结构整合、空间结构整合与景观结构整合 ;并且认为 :文化结构整合是西狭文化旅游形象三重结构整合的前提、基础 ;空间结构整合是由文化结构整合向景观结构整合的过渡 ,而景观结构整合是西狭文化旅游形象三重结构整合的关键。     

扫描昆虫雷达实时数据采集、分析系统

利用自行设计、制作的扫描昆虫雷达数据采集分析系统,对扫描雷达回波的VGA图像信号进行单帧采集和多幅序列采集,经过图像处理、参数自动识别和回波的自动分析、计算后可得到昆虫活动的方位、高度、距离、密度、飞行的方向和速度等一系列迁飞活动数据。对迁飞昆虫活动实时监测,实现该类害虫的准确预测和有效治理具有非常重要的作用。     

Questionnaire-based study on consumer requirements for beef quality in Japan

A questionnaire study examining Japanese consumers’ requirements for beef quality was carried out in April 2002 in Tsukuba, Ibaraki, Japan. Answers from 532 participants were used for the statistical analysis. Twenty questions about sensory properties, appearance, safety and freshness, production area, price, and other properties were prepared. The answers were applied to principal component analysis. Five principal components were obtained and defined, and the principle component scores were used to classify participants. The panels were classified into four groups profiled as ‘specific quality orientated’, ‘Wagyu (Japanese beef) orientated’, ‘safety and freshness orientated’ and ‘overall high quality orientated’. In addition, gender and age characteristics were different among the groups. Sensory properties did not affect the classification of respondents.     

浅论优质牧草在肉牛饲养中的利用

针对我国肉牛饲养在饲料利用中的误区,结合肉牛的消化及代谢特点,分析了牧草的鲜喂、青贮、干草饲喂以及综合利用4种不同的利用方式及其营养特点,指出优质牧草用于肉牛饲养能充分发挥牧草的优良特性,而且符合我国畜牧业发展要求,值得广泛推广.     

应用遥感技术对内蒙古镶黄旗草原分类的研究

研究了遥感技术在内蒙古镶黄旗草原资源调查中的应用,探讨了利用TM影像进行草原资源专题信息提取的整个过程,包括几何校正、镶嵌、特征提取和训练区的选择,采用常规的监督分类和非监督分类方法,对图像进行了分类,同时对分类结果进行了校验。     

Determination and Analysis of Heavy Metal Content in the Soil from Beef Cattle Farms in Three Regions of Xinjiang

In order to study and evaluate the feeding environment of the beef cattle farms in Xinjiang, the contents of heavy mentals in the soil from 8 beef cattle farms in Xinjiang Aksu, Yili and Tacheng regions were tested according to the Field of Livestock and Poultry Environment Quality Standard (NY/T 388—1999).The atomic absorption spectroscopic method was used to determine the contents of As, Hg, Pb, Cd, and Cr.The mean contents of As, Hg, Pb, Cd, and Cr in 8 beef cattle farms soil were 0.389, 0.568, 22.708, 0.573 and 149.449 mg/kg, respectively, and they were all below the upper limit of NY/T 388—1999.The comprehensive heavy metal pollution index of 8 beef cattle farms were 0.577 to 0.994, and the index were 0.7 to 1 of two observation points in Yili and one observation point in Tacheng.The soil environment quality of these 3 farms were at the level of slight cleaning.The comprehensive heavy metal pollution index of other five observation points were ≤0.7, the soil environment was in a clean level.The soil environment of beef cattle farms in these three regions conformed to the standards of livestock for environment quality and safe products.