移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

滴灌下生物质改良材料对盐渍土水盐氮运移的调控效应

为探究生物质改良材料对滴灌盐渍土水、盐、肥运移过程的调控效应，采用土箱模拟试验，研究了水肥一体化滴灌条件下，生物炭和腐殖酸两种改良材料对盐渍土水、盐、氮运移和再分布过程及其时空分布特征的影响规律。结果表明：在滴灌条件下，盐渍土壤水盐的时空动态变化表现出明显的水分入渗驱动的盐分运移过程和蒸发扩散驱动的水盐再分布过程；铵态氮含量在时间上表现出先增大、后减小的变化趋势，在空间上的运移再分布特征较弱；硝态氮含量初始时空分布表现出与水盐相似的运移特征，受铵态氮硝化作用的多重影响，后期空间分布与铵态氮空间分布相似；生物炭通过提高土壤饱和导水率，增大了入渗阶段土壤水、盐、氮的运移速率和分布范围；腐殖酸通过提高土壤田间持水率增大了再分布过程土壤水、盐、氮的分布范围和强度，同时其对尿素的水解和硝化过程表现出更强的抑制效果。应用生物质改良材料在改变土壤物理性状进而调控滴灌土壤水盐运移的同时，还影响土壤氮素转化运移过程及其分布，这为水肥一体化滴灌盐渍农田的节水、控盐、减肥治理提供了理论基础。     

Compatibility of root growth and tuber production of potato cultivars with dynamic and static water‐saving irrigation managements

The important root characteristics of root length density (RLD) and root mass density (RMD) generally differ among irrigation managements and potato cultivars. The objective of this study was to investigate the RLD and RMD variations and their functional relationships with gross potato tuber yield for two commercial potato cultivars, Agria and Sante, under different irrigation strategies. Full irrigation and water‐saving irrigation strategies, deficit and partial root drying irrigations, were applied statically (S) and dynamically (D) based on daily crop evapotranspiration. Results showed that SPRD had significantly greater RLD (3.64 cm/cm³) and RMD (132.7 μg/cm³) than other irrigation treatments. Between the potato cultivars, Agria had significantly larger values of RLD (3.50 cm/cm³) and RMD (138.7 μg/cm³) than Sante. The functional relationship between the root growth characteristics and tuber yield showed that under water‐saving irrigations, Agria increased root mass at the expense of gross tuber yield but Sante increased root mass to maintain larger gross tuber yields. However, Agria produced more roots and gross tuber yield than Sante, and it is concluded that Agria is a more drought‐tolerant potato cultivar, which is recommended for tuber production in regions where water might be scarce. It was shown that larger root production in potatoes was associated with improved tolerance to water stress.     

亏缺灌溉对南疆棉花生长和水分利用的影响

针对南疆地区水资源短缺、作物水分利用效率低等问题,以棉花为试验材料进行田间小区试验,在棉花现蕾期、开花期以及结铃期分别设置3个亏缺灌溉水平(W₁:50%ET_c,W₂:65%ET_c,W₃:80%ET_c,ET_c为作物蒸发蒸腾量),以全生育期100%ET_c灌溉处理为对照(CK),研究膜下滴灌条件下,不同生育期亏缺灌溉对棉花生长、产量、氮素吸收和水分利用效率的影响.结果表明:现蕾期亏水对棉花株高、叶面积指数、地上干物质生长、氮素吸收和产量有不同程度的抑制效应,但复水后补偿效应显著,其中轻度亏水(W₃)在籽棉产量减少3.48%的条件下,WUE高达1.57 kg/m³,显著高于CK的1.48 kg/m³;开花期亏水,棉花的各项生长指标均有显著降低,复水后补偿效应不显著,不利于棉花生长发育;结铃期亏水对棉花地上干物质累积、氮素吸收和产量均有显著的抑制效应,但在W₂和W₃水平下,WUE均达1.51 kg/m³.综合考虑在保证棉花产量的同时达到节水增产的目的,可在棉花蕾期进行80%ET_c灌水,其他生育阶段实施充分灌溉,来控制营养生长,促进生殖生长,获得更高的水分利用效率.     

Can trail spatial attributes predict trail use level in urban forest park? An examination integrating GPS data and space syntax theory

Understanding users’ spatial distribution in forest park is crucial for providing visitors with quality recreation experiences and for park planning and management. Utilizing users’ spatial distribution data, this study aims at investigating associations between trail use level and trail spatial attributes, through examining two large urban forest parks (Gongqing forest park and Paotaiwan forest park) in Shanghai, China. Users’ spatial distribution was measured utilizing GPS trackers with the interval of 10 seconds. This study conceptualizes trail spatial attributes as trail metric attributes and trail configurational attributes. Trail metric attributes include trail mean distance to gates, length, width and level of enclosure, which are calculated based on park map and on-site observation. We computed trail configurational attributes utilizing space syntax theory, which comprise measures of global integration, control, and connectivity. Trail connection with features/facilities, visual connection with water and shading are included as covariate variables. In total, we obtained 134 valid samples in Gongqing forest park and 210 valid samples in Paotaiwan forest park for analysis. Multivariate regression analyses indicate that when involving covariate variables, consistently in both parks, a greater trail usage is significantly related to trail shorter mean distance to park gate, trail width wider than 3 meters, higher global integration and higher control values. Collectively, these four trail spatial attributes explained 31.7 % (p < 0.001) and 27.3 % (p < 0.001) of the variances in trail use level in Gongqing forest park and Paotaiwan forest park. These findings provide direct implications to park designers and managers for providing visitors with different desirable social conditions, and ultimately improve users’ experiences and satisfactions.     

铯－134在幼龄茶树叶片中的分布特点

茶树上喷洒￣（１３４）Ｃｓ后，老叶上的沉积量和新叶上的吸收量均按指数回归形式下降，下降的速率以老叶上最快，春茶叶和夏茶叶上次之，秋茶叶上最慢；灌溉和土壤中拌入￣（１３４）Ｃｓ后，茶叶对￣（１３４）Ｃｓ的吸收分两个阶段进行，前期随着时间延长而增加。后期则减少。吸收量有个最大值；茶叶中￣（１３４）Ｃｓ的含量在喷洒情况下比灌溉和拌土的高。     

服务营销理念在图书馆中的应用

通过学习借鉴先进企业的先进服务营销理念,从而更新了图书馆工作人员的传统服务理念,提高了图书馆的服务质量和服务方式;提出了图书馆的服务创新策略,推动了图书馆服务工作的发展。     

陕西关中东部灌区施用氮磷钾肥对夏玉米产量的影响

对陕西关中东部灌区夏玉米施用氮磷钾肥进行了研究,结果表明:施用氮磷钾肥能显著增加玉米产量,是夺取玉米高产的有效措施。氮磷钾肥对玉米产量和经济性状影响的顺序是:N>P>K。     

政府渔业补助政策与博弈

渔业补助政策是政府为弥补市场经济缺陷而采取的重要措施，本文应用博弈论对政府与渔民的互动博弈展开研究，并确立了混合策略模型下的政府和渔民各自最佳选择概率，达到纳什均衡，这对于解释当前政府渔业补助政策内涵与指导修订补助政策有参考意义。     

灌区节水改造对塔里木河流域治理的作用

在对塔里木河“四源一干”及流域大型灌区存在主要问题分析的基础上，探讨了大型灌区建戌节水改造,对工业及城镇生活需水增长、灌溉及周边生态环境用水、流域综合治理和社会经济可持续发展的作用，深入阐明大型灌区续建配套与节水改造对区域水资源合理配置生态及环境发展的重大意义。