河北省石家庄地区农产品区域品牌建设研究——以赵县雪花梨为例

赵县雪花梨是河北省赵县特产,也是中国国家地理标志产品之一。本文在对赵县雪花梨产业发展现状分析基础上,阐述了赵县雪花梨区域品牌产业基础,分析赵县雪花梨区域品牌发展现状,剖析制约赵县雪花梨区域品牌发展存在的问题,阐释了构建“赵县雪花梨”区域品牌的必要性,提出了赵县雪花梨区域品牌建设路径。     

公共危机中企业社会责任实践创新——基于新冠疫情下蒙牛供应链扶贫的案例研究

新冠疫情使我国各行业皆受到不同程度的影响。在疫情背景下,内蒙古蒙牛乳业（集团）股份有限公司（简称“蒙牛”）作为乳业龙头企业,在履行社会责任过程中不仅维持行业稳定,更实现企业自身发展。本文基于品牌效应与交易成本理论,对疫情下蒙牛供应链扶贫案例进行研究。研究发现,公共危机下,龙头企业社会责任实践创新,对社会及行业稳定意义重大;供应链扶贫依托合理的内部作用机制可以实现企业、相关参与方、被帮扶方与消费者的共赢。     

互联网+环境下饲料品牌的策划和实践

随着市场环境的不断发展变化,消费者越来越重视产品的品牌效益,品牌建设已成为当前饲料企业市场竞争中取胜的重要法宝,饲料企业可通过品牌策划与实践提升产品的知名度,加强企业自身的商业信誉,从而提升饲料产品的销售份额,有效扩大消费群体,为企业的长远发展提供广阔的潜力。因此,饲料企业要重视互联网+环境下品牌的策划与实践,通过优化策划方案、创新推广路径等方式加强企业品牌建设。     

佳县红枣产业发展现状及其市场定位分析

针对红枣产业发展现状和出现的问题,分析了佳县红枣产业发展前景及市场定位,提出了开发红枣药用价值,促进产业结构优化,打造佳县红枣品牌,开展品牌营销战略等一系列措施,以促进红枣产业的科学化发展。     

Accuracy of the TurfTrax Racing Data System for determination of equine speed and position

Reasons for performing study: The speed and position data collected by TurfTrax Racing Data Limited during UK Thoroughbred racing have potential to benefit equine science and welfare. The size (the 2006 data set alone consists of 30,932 individual horse starts across 2667 races) and nature (speed and 2D position for each horse at 4 updates per second) of the data make it a unique resource for questions in equine safety, welfare, performance, and animal locomotion. Objective: To determine the accuracy of the TurfTrax tracking system in estimating the speed and position of horses during racing. Methods: Measurements from the TurfTrax wireless tracking system were compared with those of a survey‐grade global positioning system (GPS) receiver. Results: The TurfTrax system was found to give position measurements to within ± 11 and ± 64 cm in the fore‐aft and lateral directions, respectively, averaging ± 38 cm (interquartile range) and speed to within 0.15 m/s. Potential relevance: The data collected by the TurfTrax system are of sufficient accuracy to inform new diagnoses, training regimens and basic locomotor scientific studies. The position data can provide the precise distance, going, inclination, rate of turn and pack positioning through which each horse has raced. The speed profile can be used to examine the level of exertion, effect of training regimens and influence of racecourse features on performance. A first clinical application would be to analyse retrospectively these factors on occurrence of injury to compare with past training regimens, levels of exertion, and/or racecourse conditions.     

Monitoring distances travelled by horses using GPS tracking collars

Objective The aims of this work were to (1) develop a low-cost equine movement tracking collar based on readily available components, (2) conduct preliminary studies assessing the effects of both paddock size and internal fence design on the movements of domestic horses, with and without foals at foot, and (3) describe distances moved by mares and their foals. Additional monitoring of free-ranging feral horses was conducted to allow preliminary comparisons with the movement of confined domestic horses. Procedures A lightweight global positioning system (GPS) data logger modified from a personal/vehicle tracker and mounted on a collar was used to monitor the movement of domestic horses in a range of paddock sizes and internal fence designs for 6.5-day periods. Results In the paddocks used (0.8–16 ha), groups of domestic horses exhibited a logarithmic response in mean daily distance travelled as a function of increasing paddock size, tending asymptotically towards approximately 7.5 km/day. The distance moved by newborn foals was similar to their dams, with total distance travelled also dependent on paddock size. Without altering available paddock area, paddock design, with the exception of a spiral design, did not significantly affect mean daily distance travelled. Feral horses (17.9 km/day) travelled substantially greater mean daily distances than domestic horses (7.2 km/day in 16-ha paddock), even when allowing for larger paddock size. Conclusions Horses kept in stables or small yards and paddocks are quite sedentary in comparison with their feral relatives. For a given paddock area, most designs did not significantly affect mean daily distance travelled.     

THE EFFECT OF POSITIONING ON THE RADIOGRAPHIC APPEARANCE OF CAUDODORSAL MEDIASTINAL MASSES IN THE DOG

In this prospective study, the effect of thoracic positioning on the visibility and size of caudal esophageal masses caused by spirocercosis was investigated. Dorsoventral (DV), ventrodorsal (VD) as well as left lateral recumbent (LLR) and right lateral recumbent (RLR) thoracic radiographs of 28 dogs, diagnosed endoscopically with spirocercosis, were evaluated. The radiographic findings were compared with those of esophageal endoscopy. Masses were seen equally well in left vs. right recumbency as well as in DV vs. VD positions but in DV/VD views 86% of masses were detected whereas in lateral views only 50% of masses were identified. In spirocercosis-endemic areas DV and RLR views are advised as they also allow for better visualization of descending aorta aneurysms and to avoid interpreting the potentially normally visible esophagus in LLR in large dogs as a mass.     

名牌战略——浅谈君山银针营销策略

在市场经济条件下,实行君山银针的品牌战略,应确立“茶盖中华,价压天下”这一“卖点”。积极参与市场竞争,加强保护意识,从而赢得市场。