广西企业的市场导向及营销措施

在诠释市场导向概念的基础上，从品牌建设、生态保护、开拓东盟市场三个方面分析了广西企业的市场导向，提出了企业在建立品牌优势、实现绿色营销、走向东盟市场等方面应采取的营销措施。     

New Trends in Pioneer Hi-Bred International,Inc.'s Communication with Rural America

ABSTRACT

Pioneer Hi-Bred International, Inc. is a major agribusiness company that communicates in a variety of ways with its rural customers. The following methods are discussed: face-to-face, print media, radio and television, printed materials, telecommunications, on disk, and satellite communication. In addition, key communication trends are identified.     

参数区间估计和样本容量确定在市场调查中的应用

简述了参数区间估计的概念，方法以及样本容量的确定方法，在此基础上，给出市场调查中比率的区间估计，样本容量确定和均值的区间估计实例。     

以效益为中心的学术期刊品牌营销策略研究

分析了国内目前评价期刊知名度影响因素,回顾了学术期刊品牌营销的理论与实践,明确了社会效益和经济效益的同等重要性,提出了以改善办刊的软硬件环境、进一步提高期刊的编辑、印刷、装帧质量的办法与措施,探讨了如何实现以社会效益和经济为中心的学术期刊品牌营销策略和相应的途径。     

Design of Information Technology Application System for Automotive Industry

The situation and the future of the automotive industry information construction is shown in this paper. The significance of Chinese automotive industry information construction is discussed,and the technology base and system structure is also described. The function and the structure of information system by one application of marketing plotting system in one automobile factory's E-commerce are introduced.The important significance for develop and research of product and strategic decision is shown by building market demand information system.     

‘The Taste of Paradise’: Selling Fiji and FIJI Water

Abstract: Effective global competitiveness is rare in the Pacific islands, yet FIJI Water has been a major success story since 1997, exporting bottled water to the USA and elsewhere. A bland commodity has been linked to an ‘exotic’ place, and sold to elite consumers, as a form of cultural capital. The company website and newspaper extol the virtues of a ‘pristine’ product, produced in a natural context, in an environmentally sensitive manner. Marketing these themes and product placement have enabled success in a highly competitive market. Place has been used as a means of marketing perceived taste, distinctiveness and quality.     

农林产品营销理论的形成与发展

农林产品营销理论随着市场营销理论的发展而丰富。分析农林产品营销在西方的形成、发展过程,以及农林产品营销理论在中国的发展与应用,指出我国农林产品营销理论在微观、中观和宏观方面的发展趋势。     

绿色营销是现代企业发展战略的必然选择

介绍了可持续发展及绿色营销的理念和特点，分析了企业开展绿色营销的外在要求和内在的原因，指出绿色营销是现代企业发展战略的必然选择，并就现代企业实施绿色营销的对策作了探讨。     

我国现代农业育种工程市场化的现状分析

从阐述我国农业育种工程市场化的必要性入手,对农业育种工程市场化对育种工作的积极性影响进行系统地分析与论证,并在此基础上,就如何实现农业育种工程市场化提出了一些具体的建议。     

世界果树生产状况及提高我国果品市场竞争力对策

结合世界果树生产状况与贸易形势，分析了我国果树生产的世界地位及竞争潜在优势和主要问题，提出了我国果树定向生产目标、出口优势种类和开拓国际市场的主要方向。建议降低乃至取消水果生产的税收、加大生产科研与推广经费投入、改善果树种类和品种结构、增大生产单位的生产规模并发展新型果树专业合作组织，以提高果树生产技术水平、改善果品质量并重点开拓东南亚和俄罗斯等国的国际市场，来提高我国水果产品在国内国际市场上的竞争能力和促进我国果树生产的健康发展。