新媒体环境下农业科技知识传播实证研究——以“农科专家在线”为例

[目的]论文旨在研究新媒体传播特征,积极探索新媒体环境下做好农业科普工作的途径。[方法]基于中国农业科学院的首个官方科普微信公众平台“农科专家在线”的工作实践,通过对后台数据的统计,分析农业科技知识传播特征、总结传播经验。[结果]“农科专家在线”累计净关注人数线性增加,北京市的用户占比数最高20.2%。“农科专家在线”72期的平均图文转化率是64.5%。从文章类别角度看重大热点事件（126.5%）、食品营养类（93.7%）和作物科学类（71.7%）的图文转化率较高。[结论]实践证明选题的新颖性、亲近性、借势性,表达方式科学性、可读性,以及文章标题的趣味性对农业科普知识传播有积极的推动作用。     

不同水稻种衣剂效果对比试验研究

通过对市场上常见的几种种衣剂进行对比试验,结果表明,使用种衣剂包衣对种子发芽、长势、病害防治均有很好的效果,优于常规处理,其中稻吉吉种衣剂处理的发芽势和发芽率均优于对照和常规处理,发芽势和发芽率分别可达到98%和96.5%;秧苗素质方面稻吉吉种衣剂处理各项指标均表现最高,其中干物质积累和茎基宽量分别高31.58%和16.3%。     

新媒体视角下的酒店营销策略分析

随着科技的进步,传统的四大媒体已经无法满足目前市场营销的需要,酒店之间面临着激励竞争,纷纷借助新媒体向市场发起新一轮的营销攻势。文章从新媒体视角下探究酒店营销新策略。     

Production of Lectins from Marine Algae: Current Status,Challenges, and Opportunities for Non-Destructive Extraction

Marine algae are an excellent source of novel lectins. The isolation of lectins from marine algae expands the diversity in structure and carbohydrate specificities of lectins isolated from other sources. Marine algal lectins have been reported to have antiviral, antitumor, and antibacterial activity. Lectins are typically isolated from marine algae by grinding the algal tissue with liquid nitrogen and extracting with buffer and alcohol. While this method produces higher yields, it may not be sustainable for large-scale production, because a large amount of biomass is required to produce a minute amount of compound, and a significant amount of waste is generated during the extraction process. Therefore, non-destructive extraction using algal culture water could be used to ensure a continuous supply of lectins without exclusively disrupting the marine algae. This review discusses the traditional and recent advancements in algal lectin extraction methods over the last decade, as well as the steps required for large-scale production. The challenges and prospects of various extraction methods (destructive and non-destructive) are also discussed.     

利用共享对象实现基于Web的远程教学实时课件

本文介绍了Macromedia Flash Media Server(FMS)服务器平台中的共享对象的概念,通过实例详细描述了如何利用共享对象制作实时教学课件,并应用在基于Web的远程教学软件之中.     

基于HelixServer的流媒体服务器平台的搭建

流媒体服务器在流式传输上具有Web服务器不可比拟的优势.本文通过笔者的实践,探讨了如何利用流媒体服务器软件HelixServer在局域网内搭建一个流媒体服务器平台,并将其过程加以图示说明.     

传统学习行为与网络学习行为比较研究

网络媒体的发展使得网络学习行为的研究成为热点。把传统学习行为与网络学习行为进行对比,比较两者的优缺点,找出网络学习的规律和特点,更好地服务于网络教学,提升教学水平。     

Characterizing Farmer Users and Nonusers of Mass Media as Channels of Agricultural Information in Benue State,Nigeria

This study characterized farmer users and nonusers of mass media as channels of agricultural information. A structured interview was used to obtain data from 316 randomly selected farmers in Benue State, Nigeria. The data were subjected to discriminant analysis and the following socioeconomic characteristics significantly differed at a 5% level of probability between users and nonusers of mass media (and their F-ratio values): education (6.30), income (5.12), gender (4.84), and socioeconomic status (4.83). Farmer users of mass media are therefore those who have good level of education, belong to a relatively high income bracket, and are typically male and of a relatively high socioeconomic status. Farmers’ socioeconomic characteristics should be considered in planning mass media usage in agricultural information dissemination.     

论网络媒介QQ在高校心理工作中的应用

本文主要讨论了如何构建"校、(院)系、班"三级心理工作QQ群、心理老师QQ咨询热线交互并存的心理工作网络体系,分析了如何利用QQ的各项功能开展学生心理日常工作和心理咨询服务等,以更大程度地提升学生心理健康水平。     

阜阳剪纸艺术在新媒体语境下的传播研究

纵观阜阳剪纸的渊源与现状,认为阜阳剪纸是一门古老的民间艺术,是安徽省国家级非物质文化遗产,在皖北地区颇具影响。然而阜阳剪纸"地域相承、亲缘相承、师徒相承"的传播方式,极大地限制了它的发展潜力。研究着重探讨了阜阳剪纸资源的整合方法与整合平台的建立,认为新媒体时代的到来为阜阳剪纸艺术的传播敞开了从区域到全国乃至世界的大门,因此,利用多种新媒体技术途径,对阜阳剪纸艺术进行资源整合,建立多媒体传播系统,使阜阳剪纸艺术在传承中得到更广泛的传播,显得尤为重要。