Tracking public interest and perceptions about smalltooth sawfish conservation in the USA using Instagram

1. The population of smalltooth sawfish (Pristis pectinata) in the USA was listed as endangered under the US Endangered Species Act in 2003. Based on objectives identified in the Smalltooth Sawfish Recovery Plan, an interdisciplinary team developed a variety of outreach efforts and products to educate the public and promote sawfish conservation. These include safe viewing, handling, release, and reporting guidelines for boaters, divers, and anglers that may interact with the species.
2. The usefulness of monitoring social media to track public interest and perceptions of smalltooth sawfish was investigated via Instagram posts mentioning sawfish encounters in the USA. We aimed to identify how current outreach efforts and messaging can be improved and expanded to better inform the public and promote positive change in their behaviour to further protect smalltooth sawfish.
3. All encounters occurred in Florida waters and the trend of sawfish-related Instagram posts increased congruently with traditionally reported sawfish encounters from 2012 to 2019. The number of Instagram users who indicated that they reported their encounter or that any sawfish encounter should be reported has increased, suggesting outreach efforts have gained traction and that some members of the public are actively promoting sawfish conservation through encounter reporting. The overall tone, and thereby public perception of and attitude towards sawfish, was largely positive.
4. Though social media can be used to guide outreach initiatives and provides a platform for researchers to engage large public audiences, future research efforts should include electronic surveys within the recreational, commercial, diving, and angling communities. Additionally, social media posts should be compared with traditionally reported encounters, and media professionals working with scientists should focus on increasing the utility of social media as a way to collect encounter reports and create engaging educational content to be included with continued outreach efforts throughout the south-eastern USA.

     

Recipes and Research: A Survey of Cookbook Collection Users

This article outlines the history of the Doris S. Kirschner Cookbook Collection at the University of Minnesota's Magrath Library and details a survey of this collection's users. Because the collection does not circulate, the survey was undertaken to find out some information about who uses this collection and why. Respondents to the survey consisted of primarily University of Minnesota staff and their uses of the collection were varied, encompassing personal, academic, and creative uses. The results of this survey will be used as a basis for further exploration as well as targeted marketing of the collection.     

Amenity or Nuisance? Understanding and Managing Human–Panther Conflicts in Exurban Southwest Florida

Golden Gate Estates (GGE), an exurban development in southwest Florida, is the site of the highest recorded number of conflicts between people and the Florida panther. We used qualitative data provided by 157 GGE residents and 19 nonresident stakeholders to investigate attitudes toward the panther, and appropriate measures to mitigate human–panther conflicts. Although a subset of GGE residents expressed some concerns about human safety risks associated with living with the panther, a higher share of residents viewed the panther positively. Residents and nonresident stakeholders agreed that GGE residents are responsible for securing their livestock against panthers. This point of agreement may improve adoption of appropriate practices to prevent human–panther conflicts. Outreach and education programs should reinforce expectations within the GGE community that residents are responsible for securing livestock against predators and adopting other conflict mitigation practices, as well as encouraging positive attitudes toward the panther.     

Economic values of a public outreach and education program for aquatic invasive species prevention

Aquatic invasive species (AIS) are often impossible to eradicate from an ecosystem once breeding populations are established and widely dispersed. After establishment, control programs become one of the only options available to managers. Agencies are using public outreach programs to increase public awareness and prevent new introductions. This study employed the contingent valuation method to quantify boaters’ willingness to pay (WTP) for public outreach programs. On average, Michigan boaters were willing to pay $20.68 per year for AIS-prevention education, and total economic benefits at the population level were calculated at US$16.74 million. From a cost–benefit perspective, WTP benefits far outweigh aggregated federal, state, and nonprofit costs by a wide margin. One-time exposure to AIS education materials and perception of AIS threats did not affect WTP. Long-term program impacts and the economic benefits of resulting behavior change are important areas for future research. Managerial and policy-related implications are also discussed.     

Mapping the road for voluntary change: Partnerships in agricultural extension

BIOS and BIFS are two California-based, small-scale alternative agricultural demonstration programs that define an applied Agriculture Partnership Model of extension. This model operates through a structure of local project leadership, a process of responsive farmer outreach and a primary goal of voluntary pesticide reduction. It reaches back to a Land Grant approach to extension of personal relationship, equal partnership, and collaborative learning. Overall findings from a systematic assessment of BIOS and BIFS imply that the operation and impacts of these two Agriculture Partnership Projects owe more to the model, approach, and values of the projects than to any specific farming or extension techniques. A model of local partnership and responsive, learner-centered outreach, operational values such as flexibility and relationship, and a balanced systems approach to farm management and project operation combine to create a promising organizational response to the rapidly changing regulatory, environmental, and political circumstances confronting conventional farmers in California. Though some farm advisors and field research specialists within the University of California Cooperative Extension have successfully used the projects to leverage decreasing Extension resources, increase their one-on-one contact with farmers, and learn new outreach and agricultural skills, others within that system are highly critical of the two projects. Organizational tension between Cooperative Extension and the quasi-university Partnership Projects largely reflects differences in fundamental beliefs and values about legitimate knowledge, learning processes, and effective teaching as well as primary goals for agricultural outreach. This revised version was published online in June 2006 with corrections to the Cover Date.     

Tapping Technology: Creating Web-Based Tutorials for Master Gardeners

ABSTRACT

Many successful Extension programs depend on the knowledge and expertise of volunteer Master Gardeners. It is important that Master Gardeners take advantage of research-based information and tips and tricks to finding quality information on the Web. This article outlines a successful cooperative project in which segments of a traditional classroom instruction session for Master Gardeners were modified into tutorials. The tutorials were then offered via the Web and used as part of the Master Gardener training.