猪肉品牌连锁店顾客忠诚度评价及其影响因素实证研究 ——基于南京市消费者的问卷调查

【目的】考察品牌猪肉专卖店顾客忠诚评价等消费者行为及其影响因素。【方法】采用结构方程模型,设置变量并对品牌猪肉专卖店顾客忠诚评价及其影响因素进行分析。【结果】品牌猪肉专卖店顾客满意具有多维度性且各维度间存在共变关系,其中,猪肉产品属性满意对顾客忠诚的总驱动效应最大,顾客关系信任对顾客忠诚的直接效应最大,转移成本对顾客忠诚的形成有正向影响。同时,顾客特征变量（年龄和收入）对顾客忠诚度的评价具有一定的调节作用。【结论】注重品牌猪肉专卖店产品质量,提高顾客满意,培育顾客关系信任,同时考虑消费者特征,如性别、年龄与收入等对市场进行细分,提高顾客转换成本,进而提高消费者对品牌猪肉专卖店的忠诚度。     

休闲农庄游客满意与购后行为实证研究：以长株潭城市群为例

理论界有关游客满意及其前置因素的研究已日趋成熟,但有关游客满意与购后行为关系的研究很少,尚未形成成熟的购后行为测量量表。本文在文献梳理的基础上,构建了休闲旅游服务情境下“顾客满意-购后行为”关系的理论模型。模型中满意度属性的界定以服务绩效和公平理论为依据,将“顾客满意”分为“满意”与“不满意”两个构面,对应于“积极行为”与“消极行为”两个购后行为构面。在模型构建的基础上提出了研究假设,并设计了调查问卷。本研究运用SPSS17.0软件对收集的174份有效问卷进行了信度与效度分析,并对假设中各变量之间的相关性进行了验证。研究结果表明,顾客满意与积极的购后行为正相关,与消极的购后行为负相关。同时,购后行为也对顾客满意产生影响,积极的购后行为正向地影响顾客满意,而消极的购后行为负向地影响顾客满意。本研究结果验证了服务公平与感知绩效理论在休闲旅游中的适应性,提出了顾客关系管理与服务补救策略在休闲旅游经营中的重要性。     

商业银行行业风险敞口与商业银行绩效

在无套利框架的基础上,讨论基于个体公平原则下的寿险产品定价问题,即运用倒向随机微分方程理论,将投保人和保险人置于同一系统中进行考虑：首先,根据双方的随机投资决策目标分别建立无套利寿险定价模型和动态资产份额定价模型,得出两个特殊线性倒向随机微分方程的显式解;然后,建立基于个体公平原则的寿险定价模型,从投保人和保险人双方的角度对寿险产品进行公平定价,得出了从供需双方考虑的投资回报定价公式;最后,利用所建立的模型进行案例分析,计算出基于个体公平原则的保费及保险公司的投资策略.该寿险产品定价模型不仅考虑了保险人的意愿,还同时考虑了投保人的实际情况,因此,按此定价理念开发出的保险产品,不仅可以提高产品研发的成功率,而且使得研发出的新产品更能在竞争激烈的保险市场中站稳脚步.     

浅谈森林资源资产化管理

本文结合当前我国林业发展的实际,初步分析了森林资源资产化管理的必要性和问题,提出了加强森林资源资产化管理的具体措施和建议,以期为森林资源资产化管理提供参考。     

云南省少数民族地区森林资源资产评估实证分析

论述森林资源资产评估的重要性和常用的评估方法．对云南省少数民族地区的森林资源资产评估现状进行分析．认为主要存在着评估费用过高、相应评估机构不够健全,评估人员的数量欠缺和素质不佳等问题．并藉此提出因地制宜选择适当评估方法,对森林资源评估费用进行政策补贴,组建森林资源交易市场,加强对评估工作的规范管理等建议．     

夏普比率在投资组合管理中的应用

讨论一种进行投资组合管理的方法。基于组合的分散投资原理,对DOWD（1999）的结论进行进一步的探讨,将改善组合的资产的数量由1个扩展到n个,并利用模拟数据验证一定条件下n的“最优”取值。     

Asset mapping and Whanau action research: ‘New’ subjects negotiating the politics of knowledge in Te Rarawa

Te Runanga o Te Rarawa is the tribal council representing the interests of the marae (tribal commons) and hapu (a subtribal kin group) that make up the iwi (a Maori tribe) of Te Rarawa in the far north of Aotearoa/New Zealand. In April 2005, officials approached us to help them secure a valuable funding stream tagged to marshalling resources for material development in the area. They sought curriculum vitae and assistance in reframing the funding specifications. Intrigued, armed with a conceptual toolkit drawn from Gibson‐Graham's ideas of post‐development and asset‐based community mapping, and confident that we could add value, we agreed to help. This paper examines the complex politics of our involvement and our changing positioning as researcher subjects. We argue that negotiating a politics of knowledge for projects of this nature requires engagement in complex representational politics of place and divisive identity politics that rage around it. There are no easy protocols for outside researchers, but with appropriate humility and sensitivity to these politics, we can rely on, and should stand up for, the value of our work, which lies in commitments to excellence in scholarship. We cannot and should not seek to control these politics, which will chew us up and spit us out – humanely and with good grace or otherwise. However, good academic work will recognise and adapt to them. In our particular case, we argue that our work had significant value; and in this paper, we trace the production of this value.     

农村电网停电损失估算方法研究

停电损失的估算模型是市场环境下电力系统可靠性研究的基础,在系统规划与运行中广泛应用.根据调研数据探讨我国常用的2种停电损失估算方法--产电比法和平均电价倍数法--的关系、特点和对农村电网的适用性.在分析供电企业、住宅类用户和农村工商业类用户停电损失主要影响因素的基础上,分别建立了3类用户的停电损失估算模型.根据农村住宅类用户和工商类用户的特点,基于实际应用角度设计了调查问卷,并对问卷的具体内容做了详细论述.结果表明,当产电比法和平均电价倍数法这2种方法的估算值相等时,电价倍数与产电比成正比.对同一县市而言,产电比和电价倍数在几年内一般波动不大,在未知GDP和用电量等信息的情况下,采用电价倍数法估算停电损失对农村电网是可行的.初步调研结果表明该调查表和估算模型具有可操作性和可行性.     

Customer-driven questioning in Finnish forestry advisory conversations

This paper deepens our understanding of the customer’s role in institutional face-to-face encounters. It includes an in-depth analysis of authentic Finnish forestry advisory conversations to illuminate the specifics of the pursued customer perspective and collaboration. From a total 9:02:09 hours of video recordings the data yielded 89 qualified customer-initiated questions for comprehensive analysis. Results indicated that family forest owners (FFOs) can initiate if they so wish. Most of the posed questions (92.1%) were requests for information or for confirmation, which re-established the institutional positioning of the encounter. The forestry advisory professional presented topics that complied with the meeting’s standard procedure. The actual impact the customer had on the agenda appeared quite limited and genuine collaboration was not quite balanced. Cautious tactics of asking emerged specifically when related to more personal questions. In the shift to a new forestry advisory service era, where publicly funded services are now open to various market-based agents and new tailored advisory traditions are being developed, FFOs are even more important customers. Good advisory services and relationships will be key assets to service providers. Understanding the interactional mechanisms of an institutional encounter is crucial to promote the customer perspective, the initiative and learning of the FFOs.     

哈尔滨市生态资产遥感测量评估

生态资产是生态系统生物资源直接价值及生态服务间接价值的综合表征,是国民经济和社会可持续发展的物质基础和保障。综合遥感与地理信息技术,利用遥感影像、土壤、气象及MODIS生态环境数据,构建生态资产遥感测量评估指标体系,评估分析哈尔滨市2000—2010年生态资产变化及时空分布状况。结果表明:1）时间变化表明:两期生态资产总价值降低了21.03亿元,单位面积价值减少了3.96万元/（km²·a）;2）空间分布表明:两期哈尔滨市的生态资产总价值分布都呈现由西向东逐渐增加的态势,其中东部地区最高,西部地区最低;3）生态资产价值构成表明,在两期的生态资产总价值构成中,均遵循相同的规律,即土壤保持价值 > 涵养水源价值 > 空气质量调节价值 > 有机质生产价值 > 养分循环价值。研究成果可以很好地反映区域生态环境质量及其变化状况,可为区域可持续发展评价、生态环境建设规划提供重要依据。