Modularity Design in Customization Marketing of Third Party Logistics

This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast.     

福建观光休闲农业市场开发的实证研究

人均GDP水平的不断提高,健康闲暇活动的增加,社会主义新农村建设,得天独厚的自然资源条件,为福建发展观光休闲农业创造了良好契机。台湾地区发展观光休闲农业取得了一定的成效,提供了成功的经验。观光休闲农业已成为闽台农业合作的新趋势,为两岸农业合作交流向纵深发展提供了新平台。由此可以看出福建发展观光休闲农业的市场潜力巨大,前景广阔。通过福建观光休闲农业的问卷调查及其市场营销SWOT的分析,进行市场细分,选择目标市场,明确市场定位。预示观光休闲农业将在福建省成为一个朝阳产业。     

农业供给侧改革的"三品策略"实施路径分析

实现乡村振兴战略,农业产业振兴是关键,面临农产品生产与消费的新时代特征,实施“保品质、创品牌、提品位”的农产品“三品策略”,有利于转变农业发展方式,推进农业供给侧结构性改革。“三品策略”在实施中,以保品质为基础,以创品牌为抓手,以提品位为高层次要求,三者共同发力,推进现代农业生产体系、经营体系及产业体系的建立,实现农业产业振兴、乡村富裕的目标。     

食用菌品牌形象的视觉艺术价值

从视觉艺术的角度研究食用菌品牌形象的设计.通过讨论品牌名称、标志物和文字等食用菌品牌视觉要素,提出了食用菌品牌形象的视觉艺术价值设计原则.食用菌品牌形象的视觉艺术价值体现在品牌设计的多个方面,创新的视觉艺术能让食用菌品牌形象真正体现艺术的价值.     

产业集群理论下特色农产品区域品牌模式——以云南红河哈尼族彝族自治州为例

对国内外关于产业集群和区域品牌相关文献进行归纳概述,结合云南省红河哈尼族彝族自治州特色农产品产业集群和区域品牌建设的现状,提出了特色农产品区域品牌塑造模式,并就关于有效实现农产品区域品牌模式提出了自己的看法,以达到指导和促进我国特色农产品区域品牌发展的目的。     

食用菌合作社成员参与品牌建设意向的影响因素

推动食用菌农业合作社品牌建设是提升合作社发展水平的重要途径,能够极大促进食用菌合作社资源的高效利用,推动乡村产业振兴的步伐,进而有效加快我国食用菌产业的国际化进程。为进一步引导农业合作社成员积极参与品牌建设,对合作社成员参与品牌建设意向的影响因素进行了探究。结果表明,以下三个方面是食用菌合作社成员对参与标准化生产意向的影响程度最为强烈;影响因素还有以下3个方面:一是对于食用菌销售收益的满意程度;二是借助合作社销售食用菌的占比;三是食用菌合作社决策的民主性。     

家庭友好型农场的创建及营销

家庭友好型农场(Family-Friendly-Farm,F3)是以家庭为主要消费群体,具有家庭友好型、环境友好型和科技促进型典型特征的一种新型农场。根据F3农场的功能定位,构建相应的生态农业示范区、科普教育区、家庭生产及休闲娱乐区、顾客服务区。F3农场的营销面向家庭和广大消费者,进行绿色农产品的销售、科普基地的宣传以及开展观光旅游。     

Increasing incomes of Malian cotton farmers: Is elimination of US subsidies the only solution?

In a WTO battle and the press the argument is often made that eliminating US cotton subsidies would have a large effect on the incomes and competitive position of farmers in developing countries. In Francophone West Africa cotton productivity has stagnated after rapid gains in the first two decades following independence (1960-1980). A farm model was constructed based on farmers’ definition of their decision-making framework which they use to respond to income and weather risks. With this model the effects on farmers of eliminating US subsidies are compared with various productivity increasing measures for cotton and sorghum in Dioila, Mali. Dioila is located in a representative cotton region producing 16% of the cotton in Mali. We include sorghum due to its importance for consumption and the observation of Malian farmers substituting cereals (sorghum and maize) for cotton as the returns to cotton have fallen in the 21st Century. In the farm model, the elasticity of transmission of a change in the world cotton price to the farm gate price is taken into account. The gains from eliminating US subsides are small. In contrast, the various technological alternatives including Bt cotton introduction, the use of higher fertilization levels for cotton, and the introduction of improved sorghum cultivars and moderate fertilization along with a marketing package all have substantially higher returns Even with substantial improvement in the mechanisms enabling farmers to benefit from the higher prices resulting from elimination of US subsidies, there are still much higher returns resulting from the various types of productivity increases.     

海南特色南药产业的营销策略研究

从市场营销的角度分析海南南药的营销现状和存在的问题,并指出海南在发展南药产业的过程中应该把市场营销的战略手段与南药产业的生产经营现状相结合,详细论述海南南药的营销策略和针对问题提出解决方法和建议.     

我国芒果产业营销对策浅析

通过分析我国芒果产业发展状况,提出了芒果产业的低碳营销、农超对接营销、奢侈品营销和数据库营销等对策。