临潼石榴农产品品牌营销策略研究

自从党在十九大正式提出实施乡村振兴战略以来,三农问题愈发受到广泛关注与重视,各地政府更是把三农问题作为推进实施乡村振兴战略的重中之重去解决。农产品作为三农问题中农村产业的重要组成部分,是振兴农村产业的重要基础,而农产品的健康持续发展与农产品品牌营销策略有着重要关系,农产品品牌营销是助力农产品产业发展的关键。文章通过对我国陕西省临潼区石榴农产品品牌营销的重要性进行阐述,对临潼石榴农产品品牌营销存在的问题进行细致分析,最后有针对性的提出对策建议,以期为优化临潼石榴农产品品牌营销策略提供参考。     

高职院校《国际市场营销》课程案例教学法的运用

在高职院校《国际市场营销》课程教学中采用案例教学法是高职教育培养高素质、国际化人才的必然要求。文章首先阐述了《国际市场营销》课程中运用案例教学法的意义,并分析了当前该课程运用案例教学法普遍存在的问题,最后有针对性地提出了运用与实施该教学方法的条件和要求。     

无人机农林业应用全球研究态势分析

无人机具有作业效率高、地形适应性好等独特优势,近年在农林业中应用范围不断扩大,相关研究成果数量呈快速上升式发展。为掌握无人机农林应用全球研究态势,本研究采集2011—2020年期间Web of Science 核心合集数据库中无人机农林应用全球研究相关文献数据,利用VOSviewer等统计软件对文献进行科学计量分析。分析结果表明,自2017年开始,无人机农林业应用研究发文数量快速增加,全球已有94个国家/地区、1778个机构开展了研究;发文量排名前三位的国家依次是美国、中国和澳大利亚,表明这三个国家从事无人机农林业应用的科研实力强,学术影响力大;共有398种期刊发表了有关无人机农林业应用研究文章,约占全部收录期刊的1.90%,说明更多的期刊开始关注无人机农林业应用研究;发文最多的期刊是由MDPI主办的Remote Sensing;被引次数最多的文章内容主要是关注无人机系统在摄影测量和遥感上的传感、导航、定位和通用数据处理等的研究现状。此外,对无人机农林业应用研究热点进行分析发现,无人机施药、无人机病虫害遥感、植物表型获取是无人机农林业应用的主要研究热点。本研究可为无人机在农林业上的创新研究、科研团队之间的合作提供参考。     

机械设备更新决策专家系统的设计

着重论述了机械设备更新决策专家系统的设计过程,包括知识库的设计、推理机的推理方向和方法、知识获取方法的介绍、综合数据库的规划、人机接口等内容。     

Increasing incomes of Malian cotton farmers: Is elimination of US subsidies the only solution?

In a WTO battle and the press the argument is often made that eliminating US cotton subsidies would have a large effect on the incomes and competitive position of farmers in developing countries. In Francophone West Africa cotton productivity has stagnated after rapid gains in the first two decades following independence (1960-1980). A farm model was constructed based on farmers’ definition of their decision-making framework which they use to respond to income and weather risks. With this model the effects on farmers of eliminating US subsidies are compared with various productivity increasing measures for cotton and sorghum in Dioila, Mali. Dioila is located in a representative cotton region producing 16% of the cotton in Mali. We include sorghum due to its importance for consumption and the observation of Malian farmers substituting cereals (sorghum and maize) for cotton as the returns to cotton have fallen in the 21st Century. In the farm model, the elasticity of transmission of a change in the world cotton price to the farm gate price is taken into account. The gains from eliminating US subsides are small. In contrast, the various technological alternatives including Bt cotton introduction, the use of higher fertilization levels for cotton, and the introduction of improved sorghum cultivars and moderate fertilization along with a marketing package all have substantially higher returns Even with substantial improvement in the mechanisms enabling farmers to benefit from the higher prices resulting from elimination of US subsidies, there are still much higher returns resulting from the various types of productivity increases.     

Modularity Design in Customization Marketing of Third Party Logistics

This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast.     

基于等高线渲染法的克里金插值展示技术

目前,空间数据在Web端的表达方式存在网络传输数据量大、插件依赖性强、交互性较差等问题。为了减轻浏览器承载的压力、快速高效地实现空间数据在Web端的可视化表达,本文设计了一种基于等高线渲染法的克里金插值展示技术：在克里金插值算法和等高线渲染法的支持下,用户在Web端通过“框选”工具选择采样点区域,其中采样点数据被传输到服务端进行处理生成插值结果,并返回到Web端进行快速渲染。此技术成功应用在柑橘信息管理系统中,结果表明克里金插值结果的成图时间有效缩短,且Web端的交互性显著增强。     

基于Ajax技术的Web应用研究

Ajax是一种新的Web开发技术，它使客户端能在后台访问服务器并可按需求取回数据，从而避免了整个页面的刷新。这为交互多、频繁读数据的Web应用提供了一个很好的解决方案。本文着重论述了Ajax技术在Web中应用、Ajax关键技术及Ajax技术的优缺点和安全性。     

‘The Taste of Paradise’: Selling Fiji and FIJI Water

Abstract: Effective global competitiveness is rare in the Pacific islands, yet FIJI Water has been a major success story since 1997, exporting bottled water to the USA and elsewhere. A bland commodity has been linked to an ‘exotic’ place, and sold to elite consumers, as a form of cultural capital. The company website and newspaper extol the virtues of a ‘pristine’ product, produced in a natural context, in an environmentally sensitive manner. Marketing these themes and product placement have enabled success in a highly competitive market. Place has been used as a means of marketing perceived taste, distinctiveness and quality.     

基于Web网上考试系统的设计与实现

研究了一个基于Web的网上考试系统的功能及其设计思想、设计目的,给出了其系统结构,介绍了帐号管理、试卷组卷策略以及考试断线处理的设计方法.