区域旅游服务品牌整合营销传播策略研究——以“九色甘南香巴拉”为例

介绍了服务整合营销传播理论和旅游服务品牌整合营销传播策略,在分析甘肃甘南州旅游业现状的基础上,探讨了甘南州“九色甘南香巴拉”旅游服务品牌的塑造。     

论大学英语教学中的文化教育

让大学生了解英语国家和民族所特有的文化现象能够培养和提高他们得体的英语应用能力。同时,随着中国科技和经济的快速发展,中国与国际的交流日趋频繁,高素质国际人才的需求迅速增加。怎样提高大学生的跨文化交际能力成为当前大学英语教学的重点。以英语国家的文化教育为切人点探讨怎样在大学英语教学中渗透英语文化教育。     

System resource management of a mobile terminal for software-defined radio platforms

An algorithm for the system resource allocation management of a mobile terminal for software-defined radio (SDR) platforms is proposed. This is aimed at the contradiction between the increased computing requirements for SDR mobile terminals and     

动物食品安全可溯源系统有源电子标签的设计*

 电子标签的设计是动物食品安全可溯源系统的硬件基础和关键技术之一。介绍了基于RFID技术的动物食品安全可溯源系统构建方法,并提出基于2.4GHz微波芯片的动物食品安全可溯源系统可溯源系统有源电子标签的设计方案。使用该有源电子标签,可以提高动物食品安全可溯源系统的安全性。     

Electronic identification systems for reducing diagnostic workloads after disease outbreak

Diagnostic tests for grapevine viruses subjected to phytosanitary rules involve a heavy workload for plant protection services and laboratories. Propagation schemes enable nurseries, where mother plants (MPs) are cultivated, to be linked to batches of certified plants (CPs). This approach entails post‐production checks of MPs once infection occurs in CPs. However, this traceability system is not tight and follow ups are demanding. This study assessed radio frequency identification (RFID) tagging of plants in terms of its ability to reduce laboratory workloads for nursery health checks. RFID‐tagged plants (RFID‐CPs) were produced from individually tagged MPs (RFID‐MPs) or row‐tagged MPs (RFID‐ROW, a less expensive approach). In a 10‐year case study, the health status of CPs and RFID‐CPs were assessed and the occurrence of infections then led to health checks in MPs, RFID‐MPs or RFID‐ROWs. Laboratory workloads were evaluated by considering two sampling methods (single or pool sampling). Using single sampling, the workload was reduced by 93–98% in RFID‐ROW or RFID‐MP checks compared to the conventional approach. Considerable reductions in workload due to the tagging system (93–96%) were also observed using pool sampling. Traceability of CPs and MPs using RFID reduces laboratory workloads, and supports emergency measures that can be taken to stop any unsafe sales of plants after a virus outbreak.     

Vertical and horizontal distribution of ascending Atlantic salmon in power plant tailrace channels

Three‐dimensional distribution of adult upstream‐migrating Atlantic salmon, Salmo salar L., was studied in three power plant tailrace channels on the large, regulated River Kemijoki in northern Finland using novel pressure sensor radio telemetry. The salmon swam mostly at depths of 1–4 m below the surface, with the salmon‐specific averages ranging from 1.3 to 6.4 m. When approaching a power plant, no change in swimming depth was observed. The horizontal locations of salmon in the two regularly shaped tailrace channels peaked at 5–10 m distance from the shoreline and showed a positively skewed distribution with a tail towards the central part of the tailrace. A graphical presentation of salmon locations in the tailrace channel and data on swimming depth and distance from the shoreline may prove useful in determining the location and design of a fishway entrance and in dimensioning attraction flow.     

全自动脂肪酸值测定仪的研制

针对粮食脂肪酸值检测的过程自动化、批量检测、信息化的需要,设计了全自动脂肪酸值测定仪,运用自动控制技术实现进样、移液、加液、滴定和清洗的连续作业自动化,达到脂肪酸值的快速批量检测。该仪器的开发将减少整个检测过程中检验人员的工作量和劳动强度,提高检测效率,并采用射频技术满足实验室管理信息化的需求,具有广阔的市场应用前景。     

集成3S，ZigBee和射频识别的土壤采样远程智能管理系统

为实现农田土壤样本采样及管理智能化,设计了基于3S(GIS:geographic information system;GPS:global positioning system;RS:remote sensing)、ZigBee无线通信、射频识别(radio frequency identification,RFID)、4G等技术的土壤采样智能管理系统,该系统由采集节点、协调器网关、移动终端和远程管理软件组成,其中采集节点用来获取土壤样本的地理位置信息、RFID电子标签数据以及土壤环境的温湿度。协调器网关由ZigBee协调器连接4G模块组成,实现ZigBee无线网络转换为4G网络。4G模块经配置软件配置好服务器IP和端口号等信息后,将采集节点获取的数据传输到远程服务器的管理软件中。通过系统稳定性试验测试,丢包率为0.2%,该系统具有较高的可靠性。移动终端采用掌上电脑PDA(personal digital assistant),实现土样采集的现场监测管理。远程管理软件应用Web、SQL Server(structured query language server)、Socket等技术开发了数据接收显示、百度地图、数据自动成图(2D、3D)等功能模块。利用GPS信息在百度地图中可以实现采样点的实时跟踪,调用数据库数据或者本地试验数据可以自动生成有关土壤信息的空间分布图。该系统采集土壤样本信息的同时也可获取相应的土壤样本养分信息,将土壤养分信息数据按照RFID标签导入土壤管理软件中对应的土样信息栏,生成了土壤养分空间分布图,为后续变量施肥提供决策支持。     

RFID阅读器的驱动及模块设计

当前,大部分有关RFID的文章,都在探讨RFID在提高产品物流速度和信息采集质量方面的作用或研究有关RFID硬件设备,而有关RFID阅读器的驱动及接口技术方面的研究很少。主要介绍了RFID阅读器的驱动模块及模块工作原理,同时介绍阅读器与上层数据管理器之间的接口设计。     

切口处理对落叶松方材高频/真空干燥质量的影响

对兴安岭落叶松髓心方材采用纵向切口处理后,进行高频/真空干燥试验。结果表明,落叶松髓心方材切口处理,能明显减少表面开裂,总表裂长度降低了39%~50%;对干燥速度、含水率分布以及干燥收缩均无显著影响。