我国绿色食品营销现状与对策思考

对我国绿色食品营销的现状和存在问题进行了具体分析和阐述,提出了加快我国绿色食品产业发展的营销对策。     

New technologies, marketing strategies and public policy for traditional food crops: Millet in Niger

New technology introduction in this semiarid region of the Sahel is hypothesized to be made more difficult by three price problems in the region. First, staple prices collapse annually at harvest. Secondly, there is a between year price collapse in good and very good years due to the inelastic demand for the principal staple, millet, and the large changes in supply from weather and other stochastic factors. Thirdly, government and NGOs intervene in adverse rainfall years to drive down the price increases. Marketing strategies were proposed for the first two price problems and a public policy change for the third. To analyze this question at the firm level a farm programming model was constructed. Based upon surveying in four countries, including Niger, farmers state that they have two primary objectives in agricultural production, first achieving a harvest income target and secondly achieving their family subsistence objective with production and purchases later in the year. Farmers are observed selling their millet at harvest and rebuying millet later in the year. So the first objective takes precedence over the second. A lexicographic utility function was used in which these primary objectives of the farmer are first satisfied and then profits are maximized. According to the model new technology would be introduced even without the marketing strategies. However, the marketing strategies accelerated the technology introduction process and further increased farmers’ incomes. Of the three marketing-policy changes only a change in public policy with a reduction of the price depressing effect (cereal imports or stock releases) substantially increases farmers’ incomes in the adverse years. In developed countries crop insurance and disaster assistance is used to protect farmers in semiarid regions during bad and very bad (disaster) rainfall years. In developing countries finding alternatives to the poverty-nutritional problems of urban residents and poor farmers to substitute for driving down food prices in adverse years could perform the same function as crop insurance in developed countries of facilitating technological introduction by increasing incomes in adverse rainfall years in developed countries.     

基于产品营销的农业保险的思考

分析了中国农业保险的特点,介绍了国外的农业保险情况,最后提出发展我国农业保险的新思路。     

四川某公司黄栀子凉茶推广现状及营销策略

为摸清消费者对四川某公司生产的黄栀子凉茶的口感、包装、价格、促销方式的倾向性,对随机人群进行了问卷调查和访问,得到147份有效问卷.调查结果显示,该公司的黄栀子凉茶在产品推广中存在产品口味单一、产品规格单一、定价偏高、品牌知名度低等问题.为了提高该产品的市场占有率及经济效益,从定位、产品、定价、渠道、促销等5个方面提出了相应的营销策略:该公司可以将黄栀子凉茶定位为天然草本浓缩饮品,改良产品口味,强化新品推出前的试销,在产品导入期采用快速渗透定价策略,采用密集型分销渠道,并借用互联网平台销售,在媒体促销、户外广告、体验促销方面加大促销力度.     

论供销社在农村经济管理系统中的中介组织作用

阐述了供销社在政府－－中介组织－－农户经济管理系统中发挥中介组织作用的原因和政策建议。     

浅谈中小企业如何赢得竞争优势

竞争是市场经济的必然产物。该文阐述了中小企业应如何在激烈的市场竞争中，分析自身特点，制定适合的经营战略和不断创新，以赢得竞争优势。     

生茶产品开发及其在茶饮料中的应用

简述了生茶的概念、产品开发动因、加工工艺及产品质量标准 ,并提出了生茶产品的市场开发策略和前景     

老年市场保健品营销策略探析

老年人口数量的增长、购买欲望和购买力的增强,构成巨大的老年消费市场。老年市场潜在的商机引领各保健品企业争相竞逐,但企业在追求利润的同时营销伦理却被忽视,老年保健品市场出现营销乱象。营造一个规范的老年保健品市场需企业付出努力,推出相应的营销策略,向老年人营销健康与关怀。     

基于全要素生产率的我国经济增长动力分析

使用扩展的索洛增长模型对经济增长的影响因素的增长贡献进行实证检验,核算了对不同时期生产要素对经济增长的贡献,并将全要素生产率分解为纯技术进步、市场化程度和利用外资的影响,据此进一步分析不同时期各影响因素对经济增长的贡献,并以此找出我国经济增长的动力。     

基于长尾理论的宁夏农村连锁超市营销策略研究

在介绍长尾理论的基础上,分析了宁夏农村连锁超市发展过程中的政治、经济、社会、技术环境。指出了宁夏农村连锁超市营销现状中存在的问题,分别是：产品品种单一,质量参差不齐,不能真正满足农民的需求;人员素质不高,信息化系统不完善;传统的营销模式受到挑战。最后从产品、定位、价格、物流配送渠道、人员5个方面提出了基于长尾理论的宁夏农村连锁超市营销对策。