山东农业大学图书馆实践营销的分析研究

高校图书馆迎接时代的挑战,赢得发展空间,要实践营销。山东农业大学图书馆积极实践营销,宣传推广图书馆的信息资源和信息服务。山东农业大学图书馆多种方式开展营销,取得一定的宣传推送效果,同时也有不足之处,需要进一步提升图书馆营销的战略地位,根据学校和图书馆自身的情况,改进图书馆营销策略。     

基于4R营销理论的高校学科馆员服务模式研究——以沈阳理工大学图书馆为例

基于4R营销理论,阐述读者与学科馆员关联性是高校图书馆建立4R学科馆员服务模式的基础。学科馆员对信息和读者需求的迅速反应是该模式实现的有效保证。建立并发展学科馆员与读者之间的长期稳定的互动关系,是4R服务模式的核心理念和最重要的内容。指出满足读者个性化需求,挖掘读者潜在的信息需求,确保读者的忠诚度,提升读者的满意度,以此实现学科馆员的自我价值。     

Commercial crocodile farming in Botswana

A survey-based study was carried out to assess the state of crocodile farming in Botswana. A prepared, structured questionnaire was dispatched to crocodile farmers based on a directory provided by the Fisheries section of the Department of Wildlife and National Parks in the Ministry of Environment, Wildlife and National Parks. The oldest farm was established in 1986. An average of three farms have been in operation since then, all of which obtained their stock from the Okavango and Thamalakane rivers in Botswana. The current stock averages 5 419 animals as follows: breeders 4%, hatchlings 56%, and growers 40%. The average clutch size and average hatchability were 47 eggs/clutch and 67% respectively. Mortality among hatchings and growers averaged 8.3% up to 12 weeks of age. Only one farm encountered some problems with Salmonella and fungal infections of the belly. Raw skins are sold to South Africa as a result of the absence of a tannery. Crocodile farming should be encouraged in Botswana since a good market for crocodile products already exists.     

文化创意营销视角下的现代畜牧业经营研究

作为全球经济增长点的文化创意产业逐渐改变了畜牧产业的经营模式。介绍文化创意产业的概念与兴起以及现代畜牧业的内涵与发展趋势,分析现代畜牧业经营中的文化创意营销需求,以及对于现代畜牧业发展的重要性。最后,以案例的形式分析2种文化创意营销视角下的现代畜牧业经营模式,以期对我国现代畜牧业发展经营提供参考。     

浅谈水稻常规种子的营销现状与策略

常规水稻种子行业竞争越来越激烈,在利润越来越低的情况下,种子企业只有把握市场、创新营销策略、做好经营,才能获得理想的经济效益。通过对常规种子的营销现状和品种更新换代、稳固营销网络、良好的售后服务和诚信策略几方面分析,提出了常规水稻种子的经销策略,为常规种子企业实施经营战略提供理论支撑和实践参考。     

乡村旅游景区市场营销模式研究

在分析乡村旅游特征的基础上解析了我国乡村旅游市场营销的现状,并提出了其新的市场营销模式。     

曲靖市农产品市场信息化问题的探讨

农产品市场信息化是农业信息化进程中的关键环节,也是提高农民收入的途径。目前,云南省曲靖市已为农产品市场信息化搭建了平台,建立了各级农业信息网、数字乡村,但总体来说,曲靖市农业信息网利用率不高,农产品销售仍是农民增收的"瓶颈"。文章在分析了曲靖市农产品销售、农产品市场信息化的现状及存在问题的基础上,提出了应从加大对农户信息化的宣传,加强农村基础设施建设,加快对中青年网络利用的正确引导等方面提高曲靖市农产品市场信息化水平。     

绿色营销在现代企业管理中的定位与实施对策

绿色营销正成为21世纪的营销主流和现代企业营销发展的新趋势。本文在阐述绿色营销对于现代企业发展的价值的基础之上,对绿色营销理念在现代企业管理中的作用进行了定位,并对如何运用绿色营销战略进行了进一步的思考。     

Small-scale Agar (Aquilaria agallocha Roxb.) Based Cottage Enterprises in Maulvibazar District of Bangladesh: Production, Marketing and Potential Contribution to Rural Development

Globally, trade in agar-based products is growing rapidly due to their recent adoption as an ingredient in the cosmetics and pharmaceuticals sector. In Bangladesh, people living in some north-eastern districts have been engaged in the production, processing and trading of such products for several decades. These practices, which they consider as the lifeblood of their existence, have been inherited from their ancestors. This paper reports a case study carried out in Maulvibazar district exploring the production and marketing, and industry problems, of agar-based enterprises and their potential contribution to socio-economic development. An exploratory survey was undertaken over 30 randomly selected agar-based factories during December 2005–April 2006, with entrepreneurs of the factories personally interviewed using a semi-structured questionnaire. The majority of the factories of the area were found to depend on local sources of raw materials to produce agar-based products. About 514 full and part-time workers are employed in the factories. Average annual expenditure, revenue and net annual income per factory for three consecutive years 2003–2005 of the study were estimated as Tk 63,980, Tk 111,414 and Tk 47,435, respectively, being highest where attar (agar oil) of superior grade was produced for export. There appears to be a sustainable source of raw materials, availability of technical and financial assistance and opportunity for expansion of market facilities to secure the maximum benefit achievable from this highly promising industry.

浅论4Cs营销理论在农业信息服务中的应用

随着中国对“三农”问题的日趋重视以及社会主义新农村建设战略的出台,农业、农村、农民问题成为中国政府当前及今后工作的重中之重。“三农”问题的根本解决取决于多方面因素,大力提高农业信息服务的水平和效率无疑对于“三农”问题的最终解决有巨大的助力作用。为了推动中国农业信息服务的发展,切实提高农业信息服务的水平和效率,笔者运用比较分析的方法对中国农业信息服务进行营销创新的可能和重要性进行了深刻剖析,从营销学的角度探讨了中国农业信息服务理念、方式的创新,最后提出了农业信息服务的营销对策。