上海市豆腐生产经营管理的调研报告

本文从豆腐生产经营管理出发,介绍了上海市豆制品生产的基本情况,着重分析了本市“吃豆腐难”的表现和特点,认为当前豆腐产销环节上存在的问题是关键;并对目前缓和“吃豆腐难”和今后彻底解决“吃豆腐难”的问题,提出了一系列可能行之有效的方法。     

种子企业营销渠道风险管理

在介绍种子企业营销渠道风险及分析其成因的基础上,提出了种子企业营销渠道风险管理的措施。     

浅论4Cs营销理论在农业信息服务中的应用

随着中国对“三农”问题的日趋重视以及社会主义新农村建设战略的出台,农业、农村、农民问题成为中国政府当前及今后工作的重中之重。“三农”问题的根本解决取决于多方面因素,大力提高农业信息服务的水平和效率无疑对于“三农”问题的最终解决有巨大的助力作用。为了推动中国农业信息服务的发展,切实提高农业信息服务的水平和效率,笔者运用比较分析的方法对中国农业信息服务进行营销创新的可能和重要性进行了深刻剖析,从营销学的角度探讨了中国农业信息服务理念、方式的创新,最后提出了农业信息服务的营销对策。     

城市连锁商业向农村零售商业扩张的营销策略

连锁经营是我国农村零售商业的发展趋势。文章针对农村零售商业的现状,提出了基于小型商业圈的连锁经营规划和相应的营销策略。     

基于4R营销理论的高校学科馆员服务模式研究——以沈阳理工大学图书馆为例

基于4R营销理论,阐述读者与学科馆员关联性是高校图书馆建立4R学科馆员服务模式的基础。学科馆员对信息和读者需求的迅速反应是该模式实现的有效保证。建立并发展学科馆员与读者之间的长期稳定的互动关系,是4R服务模式的核心理念和最重要的内容。指出满足读者个性化需求,挖掘读者潜在的信息需求,确保读者的忠诚度,提升读者的满意度,以此实现学科馆员的自我价值。     

山东农业大学图书馆实践营销的分析研究

高校图书馆迎接时代的挑战,赢得发展空间,要实践营销。山东农业大学图书馆积极实践营销,宣传推广图书馆的信息资源和信息服务。山东农业大学图书馆多种方式开展营销,取得一定的宣传推送效果,同时也有不足之处,需要进一步提升图书馆营销的战略地位,根据学校和图书馆自身的情况,改进图书馆营销策略。     

The effect of lygus bugs (Exolygus prantensis L.) on marketing price of red lentil in Anatolia, Turkey

The aim of this study was to assess the damage commonly known as chalky spot syndrome caused by the lygus bug on red lentil and the negative relation to the resulting marketing price in the commodity market of Sanliurfa, Turkey. Analysis showed that there was significant difference among the content (%) of chalky spot damage (range 1.45–29%) of lentil samples collected from the farmers who brought their crops to sell in the commodity market and this was negatively related to the market price that farmers received. Marketing prices of samples were also found to be significantly affected. The correlation between visually inspected chalky spot damage (%) and that of decorticated and weighted lentils was found to be positive and significant. Marketing prices also were found to be negatively correlated with the results of both inspection methods. Further analysis indicated that regression equations could be used for price estimation of lentil with different ratios of chalky spot. It was concluded that 10% chalky spot can reduce the marketing price from 0.426 to 0.396 $ kg⁻¹ when visually inspected and from 0.438 to 0.358 $ kg⁻¹ when decorticated.     

Are marketing intermediaries exploiting mountain farmers in Nepal? A study based on market price,marketing margin and income distribution analyses

Against the backdrop of viewing marketing intermediaries in developing countries as parasites, this study examined the validity of such a view, especially in the context of mandarin (a species of orange) marketing in a mountain district of Nepal. Necessary information was collected from all major stakeholders such as farmers, collectors and commission agents, and the relative position of farmers in terms of their gains was analyzed by employing three criteria: price of mandarin, marketing margin and income distribution. Income distribution among marketing functionaries “with” and “without” transaction cost has been analyzed. Similarly, marketing margin and farmers’ share of gross income are also analyzed ‘with’ and ‘without’ the cost of malicious practices by marketing intermediaries. Findings of the study revealed that farmers in the study area are receiving a fair share of the benefit accruing from the marketing of mandarin. However, taking advantage of their weak bargaining power and poor economic condition, marketing intermediaries are harassing and cheating them in different ways. Policy recommendations are made to institutionalize and strengthen the group-marketing system to address such inherent problems.     

基于Linux的农产品市场信息分析预测系统研究

文章介绍了Linux操作系统下，基于Apache和Tomcat服务器以及JSP和其它Internet技术综合集成的农产品市场信息分析预测系统的结构、功能、关键技术和特点。     

Sustaining Participatory Forest Management: Case Study Analyses of Forestry Assistance from Tanzania, Mozambique, Laos and Vietnam

This paper introduces case study analysis against an illustrative model, the ‘house model’, which contains a number of key elements for sustaining participatory forest management (PFM). In theory, the elements in the model are basic requirements for ensuring that the participation of local people in forest management will continue after external donor support ceases. In practice, the study shows that none of the four case study projects managed to build the whole ‘house’ nor did they have tangible impacts on all the elements, and long-term sustainability of PFM is still questionable. All four donor-supported projects had limited tangible impacts on access to information and benefits, especially with regards to long-term extension services, markets and marketing information. These were the most difficult elements to influence during and after the projects in all four cases. It is concluded that in order to sustain PFM, there needs to be a solid institutional foundation which as a minimum ensures local people’s access to information and benefits from forests under the PFM.