Veterinary practice,competition and advertising: 1985–1994

In 1985, members of the veterinary profession and four other professional groups in New Zealand were surveyed to establish their attitudes towards the developing commercialisation of their professions, and particularly towards advertising. This survey was repeated in 1988, and again in 1994. The results of the three surveys are presented in this paper.

There was a sharp movement towards acceptance of advertising, and toward a competitive orientation in general, between 1985 and 1988, with a consolidation of these changes during the following 6 years. The acceptance of the idea of an openly competitive profession now has widespread support among veterinarians. Similarly, there is general support for the use of most kinds of “informative” advertising, with many practitioners viewing advertising as a business building tool, but with the advertising of fees remaining an area over which there is still considerable caution. Although clients are seen as more demanding than in the past, the client-practitioner relationship is still expected to be an enduring one. We suggest that, in view of the relaxed attitudes towards advertising that now exists among members of the veterinary profession, control of advertising should cease to be a concern to the profession.     

Veterinarians, advertising and competition--three years on

The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners.     

Feminization of veterinary medicine in the Netherlands 1925-2000

The feminisation of veterinary medicine occurred in The Netherlands, as elsewhere in the world, in the course of the twentieth century. In 1930, Jeannette Voet (1907-1979) was the first female veterinarian graduate of the Faculty of Veterinary Medicine of Utrecht University. In contrast with the first Dutch female physician who graduated in 1878, Jeannette Voet was not an active feminist. Instead, she concentrated on the development of various fields of veterinary medicine during her career. Nevertheless, she played an important role in the acceptance of women in Dutch veterinary medicine. The integration of women into all areas of the veterinary profession was a gradual process. Meat inspection, in particular, proved to be rather conservative in its acceptance of female veterinarians. The number of women veterinarians in the profession increased only gradually throughout the twentieth century. In 1970, women represented not more than 5 % of all veterinarians in The Netherlands. A significant increase in female students was first observed in the 1980s. The large influx of city girls who are primarily interested in companion animal and horse medicine is still quite remarkable. The average percentage of female first-year students between 1988 and 1992 was 60; over the last 5 years, this increased to 70%. Between 1988 and 1999, the average percentage of female graduates grew from 35 to 60%. Consequently, the proportion of Dutch female veterinarians increased from 5 to 25% between 1970 and 2000. In spite of this development, the representation of women veterinarians among policymaking officials, leading veterinary authorities and academic staff (particularly at the professor level) is still quite low. From this point of view, veterinary medicine could still be considered as 'a man's job'. Feminisation of veterinary medicine is often explained by an increase in the numbers of companion animals and horses and part-time jobs or by a different, gender-based attitude towards animals. Another, simpler, explanation is that fewer male students are attracted to veterinary medicine because they can make more money in other professions. More historical sociological research, including a comparison with feminisation in other sciences and broader society, is necessary to obtain a deeper insight into this phenomenon. Regardless, feminisation is likely to further change the veterinary profession in the near future.     

Turbulence and change--the veterinary profession in a competitive environment

This paper examines the views of members of the veterinary profession towards the change in orientation of professional practice that is occurring. It contrasts the values of veterinarians with those of doctors, dentists, lawyers and accountants. Particular attention is given to the areas of business efficiency, competition and advertising. Data was derived from self-completion questionnaires containing 40 Likert scales which were mailed to 300 members of each of the five professions.     

Turbulence and change - the veterinary profession in a competitive environment

This paper examines the views of members of the veterinary profession towards the change in orientation of professional practice that is occurring. It contrasts the values of veterinarians with those of doctors, dentists, lawyers and accountants. Particular attention is given to the areas of business efficiency, competition and advertising.

Data was derived from self-completion questionnaires containing 40 Likert scales which were mailed to 300 members of each of the five professions.     

A longitudinal study of veterinary students and recent graduates 2. Views of the veterinary profession

Objective To examine the development of attitudes and opinions relating to the veterinary profession.
Design Longitudinal study.
Population Students, 154 in all, who began studying veterinary science at The University of Queensland in 1985 and 1986.
Procedure Questionnaires were completed in the first and fifth year of the course and in the second year after graduation. The data were analysed using the SAS System for Windows.
Results Few changes in opinion over time were found on the role of the profession, or on the status and prestige of veterinarians. Changes did occur in views on the characteristics of a successful veterinarian, with increases in the perceived importance of interpersonal skills, and of the capacity to work hard, and decreases in the perceived importance of honesty and integrity, dedication and the prevention of cruelty. Attitudes hardened over time in relation to costs of treatment, non-payment of fees and availability out of hours. Individuals changed their opinion on whether to counsel or report an incompetent colleague, but the changes in one direction were approximately equal to those in the opposite direction.
Conclusions The attitudes and opinions of veterinary graduates result from experiences before and during their veterinary course. In general the perceived importance of interpersonal skills increases during the course, and the level of altruism decreases.     

The veterinary profession in New Zealand

Extract

At the beginning of this new decade, the veterinary profession in New Zealand faces a future of boundless opportunity. After a rapid and difficult growth period of twenty years, the profession is now well established as an entity, and if we, its members, show wisdom and vision, we can ensure that veterinary science will take its rightful place in the progress of New Zealand. If we fail, the profession will find itself playing a minor role in the future. We dare not allow ourselves to just drift into the years ahead.     

Occupational disability and job satisfaction in the equine veterinary profession: How sustainable is this ‘tough job’ in a changing world?

This study used a questionnaire to evaluate the working situation, associated injuries and diseases of equine practitioners in the Netherlands. Equine veterinary work is physically demanding, strenuous and predisposes to diseases and injuries. Despite this, male and female equine practitioners alike appreciate their jobs and hardly ever take sick leave. There was no cynical attitude towards their own profession, but there was awareness of the risks and physical consequences, which are more or less taken for granted by the contemporary equine veterinarians. The profession still appeals to new generations of young practitioners, at least in most European countries, but there is no guarantee that this will remain so. It is the task of the profession itself to anticipate the impending changes, by improving conditions for pregnancy and childcare, for example, and to put more effort in educating (future) equine veterinary professionals about their personal health situation and work‐associated risks. The objectives will be to attract well‐prepared professionals and veterinary entrepreneurs.     

A longitudinal study of veterinary students and recent graduates 4. Gender issues

Objective To study differences in experiences, attitudes and opinions between female and male veterinary students and recent graduates.
Design Longitudinal study.
Population Students – 77 males and 77 females – who began studying veterinary science at The University of Queensland in 1985 and 1986.
Procedure Questionnaires were completed in the first and fifth year of the course, and in the second year after graduation. The data were analysed using the SAS System for Windows.
Results Females decided to study veterinary science at a younger age than males and were more influenced by 'a love of animals', the image of veterinarians as portrayed on television, an interest in living things and in the scientific study of disease. Males were more influenced than females in aspects of the workplace: bosses and money. There were no gender differences in their background in relation to farms, or to animals, or in their career plans. However females when in first year expected a lower initial income than males; an expectation that was realised in the first year after graduation. As first year students and also as veterinarians, females had stronger views than males on animal welfare issues, and also felt that the veterinary profession had a lower status relative to other professions.
Conclusions Significant differences in attitudes and experiences exist between males and females entering the veterinary profession. The situation of females in relation to income and status is consistent with that in other professions, where females have been disadvantaged compared with males.     

Reducing the suicide rate among veterinary surgeons: how the profession can help

A short communication on page 415 of this issue of The Veterinary Record draws attention to the high suicide rate among members of the veterinary profession. In this article, Professor Richard Halliwell, who has recently chaired a series of meetings on this matter at the Royal College of Veterinary Surgeons, and Mr Brian Hoskin, chairman of the Veterinary Benevolent Fund, describe some of the support mechanisms available to veterinary surgeons and discuss what more might be done.     

Developing and fostering a dynamic program for training in veterinary pathology and clinical pathology: veterinary students to post-graduate education

Recent reports project a deficiency of veterinary pathologists, indicating a need to train highly qualified veterinary pathologists, particularly in academic veterinary medicine. The need to provide high-quality research training for veterinary pathologists has been recognized by the veterinary pathology training program of the Ohio State University (OSU) since its inception. The OSU program incorporates elements of both residency training and graduate education into a unified program. This review illustrates the components and structure of the training program and reflects on future challenges in training veterinary pathologists. Key elements of the OSU program include an experienced faculty, dedicated staff, and high-quality students who have a sense of common mission. The program is supported through cultural and infrastructure support. Financial compensation, limited research funding, and attractive work environments, including work-life balance, will undoubtedly continue to be forces in the marketplace for veterinary pathologists. To remain competitive and to expand the ability to train veterinary pathologists with research skills, programs must support strong faculty members, provide appropriate infrastructure support, and seek active partnerships with private industry to expand program opportunities. Shortages of trained faculty may be partially resolved by regional cooperation to share faculty expertise or through the use of communications technology to bridge distances between programs. To foster continued interest in academic careers, training programs will need to continue to evolve and respond to trainees' needs while maintaining strong allegiances to high-quality pathology training. Work-life balance, collegial environments that foster a culture of respect for veterinary pathology, and continued efforts to reach out to veterinary students to provide opportunities to learn about the diverse careers offered in veterinary pathology will pay long-term dividends for the future of the profession.     

Incidence of alcohol-related deaths in the veterinary profession in England and Wales, 1993-2005

It has recently been shown that the proportional mortality ratio for suicide by veterinarians is one of the highest of all occupational groups. The reasons for this alarming statistic are unclear although it has been postulated that alcohol or drug misuse may be significant risk factors which contribute towards the high incidence of suicide within the profession. However, there have been few studies on alcohol misuse by veterinarians and so the aim of this study was to investigate the incidence of alcohol-related deaths in the veterinary profession in England and Wales between 1993 and 2005. The proportional mortality ratio for alcohol-related deaths for veterinarians was not significantly higher than the general population during this time period. Future studies should focus on establishing the incidence of sub-lethal alcohol misuse within the veterinary profession.     

A health service for horses.

The current position of the horse in the United Kingdom is discussed and the attitudes of the horse-owning public are examined. It is suggested that there are welfare, economic and practical advantages to owners and the veterinary profession in a veterinary health scheme for horses. A scheme which has been tried successfully in the field is discussed.     

Veterinary Practice — The Canadian multinational veterinary workforce

The veterinary profession, from acceptance to veterinary college to retirement, has experienced extensive organizational change in the past 3 decades. This paper is an attempt to understand the context and complexity of national workforce planning in veterinary medicine in Canada. It identifies the obvious practical and ethical considerations, exposing inherent problems in guiding the future of the profession. The discourse concludes there is a structural deficiency in veterinary education program capacity in Canada (practical fact) and Canadian youth may have increasingly difficult access to tertiary education (ethical concern). Adaptation, rather than planning, characterizes current practices in which migration of foreign-trained veterinarians mitigates the structural deficiency in training capacity. Due to the pervasive adoption of neo-liberal marketing principles in tertiary education, a nationally self-sufficient Canadian veterinary college infrastructure is an unlikely future possibility. Our current system, reliant on migration of internationally trained professionals, raises questions of global justice and individual rights. Strategic solutions require reflection on veterinary professional identity, broad discussion, and a commitment to a rigorous concept of professional responsibilities, global citizenship, and the public good.     

Attitudes to animal euthanasia do not correlate with acceptance of human euthanasia or suicide

Several reasons have been suggested for the elevated risk of suicide experienced by those in the veterinary profession. The current study aimed to investigate possible links between veterinarians' attitudes to 'convenience' or non-justified animal euthanasia and attitudes towards human euthanasia and suicide. Veterinary students and graduates had a negative attitude towards convenience animal euthanasia, but their attitudes changed over time (pre-clinical studies, clinical studies and recently graduated). A greater tolerance to euthanasia was displayed in the later years of study and post qualification - primarily by males. Attitudes towards both human euthanasia and suicide, however, remained stable over time and indicated on average a neutral stance. No correlations were found between attitudes to convenience euthanasia and either human euthanasia or suicide, suggesting a tolerance to convenience euthanasia of animals does not lead to desensitisation in valuing human life and a changed attitude to human euthanasia or suicide, or vice versa. Attitudes to human euthanasia and suicide were predictably correlated, perhaps suggesting an overarching attitude towards control over human death. The results of the current study throw into question the argument that it is the changes in attitudes to animal life that affect veterinarian's attitudes to human life and contribute to the high suicide rate.     

History of the Australian college of veterinary scientists

The Australian College of Veterinary Scientists (ACVSc) has been promoting the advancement of the veterinary profession for 40 years through the provision of continuing education of Australian and New Zealand veterinarians. Formed in 1971 through the Australian Veterinary Association, after many years of debate over its role and necessity, the ACVSc became an independent entity in 1985. It currently provides examination-based qualifications of Membership and Fellowship of the College in 37 disciplines and has over 100 applicants every year. Highly valued as a mark of superior achievement in a veterinary field in Australia and New Zealand, the ACVSc is now working to have its Fellowship and Membership qualifications recognised in Europe and North America, thereby increasing the standing of Australian veterinarians around the world.     

Longitudinal study of veterinarians from entry to the veterinary course to 10 years after graduation: attitudes to work,career and profession

OBJECTIVE: To describe the attitudes of veterinarians to their work, career and profession during the 10 years after graduation. DESIGN: Longitudinal study of students who started their course at The University of Queensland in 1985 and 1986, and who completed questionnaires in their first and fifth year as students, and after one, five and 10 years as veterinarians. METHODS: Data from 129 (96%) questionnaires completed after 10 years as a veterinarian were coded numerically then analysed, together with data from previous questionnaires, with SAS System 7 for Windows 95. RESULTS: After 10 years, almost all respondents were either very glad they had done the veterinary course (57%) or generally glad, though with some misgivings (37%). Despite this, only 55% would definitely become a veterinarian if they 'had to do it over again'. The responses for about one-third were different from those given five years earlier. The views of many were related to the level of support and encouragement received in their first job after graduation. There were 42% who were working less than half-time as veterinarians, and their main reasons were, in order, raising children, long hours of work, attitudes of bosses and clients, and poor pay. A majority was concerned about the ethics and competence of some colleagues, and almost all believed that consideration of costs must influence the type of treatment animals receive. CONCLUSIONS: Most veterinarians were glad to have done the veterinary course, but for about one-quarter their career had not lived up to expectations and almost half would not do it again in another incarnation. Stress, hours of work, difficulties in balancing personal life with career and low income were important concerns for many. Low income may contribute to the low number of males entering the veterinary profession.     

Piloting interprofessional education interventions with veterinary and veterinary nursing students

Interprofessional education (IPE) has received little attention in veterinary education even though members of the veterinary and nursing professions work closely together. The present study investigates veterinary and veterinary nursing students' and practitioners' experiences with interprofessional issues and the potential benefits of IPE. Based on stakeholder consultations, two teaching interventions were modified or developed for use with veterinary and veterinary nursing students: Talking Walls, which aimed to increase individuals' understanding of each other's roles, and an Emergency-Case Role-Play Scenario, which aimed to improve teamwork. These interventions were piloted with volunteer veterinary and veterinary nursing students who were recruited through convenience sampling. A questionnaire (the Readiness for Interprofessional Learning Scale [RIPLS]) was modified for use in veterinary education and used to investigate changes in attitudes toward IPE over time (pre-intervention, immediately post-intervention, and four to five months afterward). The results showed an immediate and significant positive change in attitude after the intervention, highlighting the students' willingness to learn collaboratively, their ability to recognize the benefits of IPE, a decreased sense of professional isolation, and reduced hierarchical views. Although nearly half of the students felt concerned about learning with students from another profession before the intervention, the majority (97%) enjoyed learning together. However, the positive change in attitude was not evident four to five months after the intervention, though attitudes remained above pre-intervention levels. The results of the pilot study were encouraging and emphasize the relevance and importance of veterinary IPE as well as the need for further investigation to explore methods of sustaining a change in attitude over time.     

Wildlife veterinarian, conservation and public health

In recent years wildlife diseases (infectious and non-infectious) have played a relevant role in both wildlife conservation and public health. Global environmental changes have determined a bimodal evolution of wildlife. On one side a huge loss of biodiversity has been observed leading to the increasing of threatened or endangered species. In contrast few opportunistic taxa increased their aboundances and ranges. The above scenarios claim the intervention of wildlife veterinarians. In conservation the understanding of the ecological role of the host parasite relationship and the perturbations on the host population dynamics have to be assessed and eventually modified. In public health the increased overlapping among wildlife, livestock, pets and human beings represents a risk for diseases spread (no matter in which directions). Serious limits are, still now, observed in the acceptance of this 'new world' by veterinary academics. As a consequence curricula often fail in providing adequate skill at both undergraduate and graduate levels. An addressed approach towards wildlife diseases should be promoted as an essential component of environmental management.     

Modern veterinary vaccines and the Shaman's apprentice

This paper is an overview and assessment of new, commercially available veterinary vaccines placed in a historical context. The authors critically evaluate the current state of the field of veterinary vaccines in both food and companion animals and the promises for future vaccine development. The authors maintain that there is considerable variability in safety and sustained efficacy among veterinary vaccines, especially those developed for companion animals. It is proposed that establishment of an international vaccine advisory committee be supported which would function to apprise the veterinary profession of the current status of vaccines and their use.