Putting the farmer’s face on food: governance and the producer–consumer relationship in local food systems

Local food systems (LFSs) have grown in popularity around the world in recent years. Their framing often emphasizes the re-connection of producers and consumers against the “faceless” and “placeless” industrial agriculture. However, previous research suggests that such romanticized narratives may not keep up with reality. This relates to the transformative potential of LFSs and to whether they actually generate alternative modes of social organization that challenge problematic aspects of the food system. We place our focus on the practices and narratives that construct the producer/consumer relationship and show how these systems are governed. Our fieldwork was carried out in two LFSs in two distinct settings: community supported agriculture groups in NYC and responsible consumption communities in Catalonia, Spain. Three main types of practices and narratives are identified: sharing, negotiation and utilization practices, and narratives. Our findings reveal great heterogeneity between the two LFSs and show how intermediates participate in the producer/consumer relationship.     

The puzzle of the missing meat:Food away from home and China’s meat statistics

From 1985, an increasing gap has emerged between the ofifcial statistical measures of meat production and meat con-sumption in China, which has raised concerns from many researchers using such data. In...     

Use of generalization of the Kolmogorov’s estimation in agriculture

The possibility of calculations for an agroindustrial complex under conditions of an unknown distribution function is found. Estimations are made for a number of natural and technological processes of an agricultural complex by means of generalizations of Chebyshev’s and Kolmogorov’s inequalities.     

Development and Validation of the Reclamation Chisel-Fertilizer’s Design

A mechanism and operation principle of the original structure of the reclamation chisel-fertilizer is presented. The advantage of the design consists in the possibility of the uniform supply of the fertilizers and ameliorants to the plowing and subsurface soil layers, which ensures an increase of the fertile layer, improvement of the nutrition conditions of the plants, and, as consequence, an increase of the yield of the cultivated crops. The pressure supply of the ameliorants to the layer is carried out by a high-pressure fan with a pressure air duct, fertilizer tube, by which the fertilizer-air mixture is supplied under the A-blade. The ameliorants are supplied to the trapezoidal deformation zone of the subsurface soil layer created by the chisel working element below the furrow bottom. The calculation of the structural elements of the mechanism is given. The developed structure also allows for combining the operations on applying the ameliorants, which increase the complex criterion of energy efficiency to 15%. The use of the developed structure in the agricultural production allows keeping and restoring the soil fertility.     

Environmental and social risks, and the construction of “best-practice” in Australian agriculture

Amongst the environmental and social externalities generated by Australian agriculture are a number of risks both to the health and safety of communities living near sites of agricultural production, and to the end consumers of agricultural products. Responses to these potential risks – and to problems of environmental sustainability more generally – have included a number of programs to variously: define best-practice for particular industries; implement Quality Assurance procedures; and encourage the formation of self-help community Landcare groups. Taken together, these programs appear to deal comprehensively with both the social and environmental risks associated with agricultural production and products. However, these programs may also be interpreted as strategies that actually encourage the further intensification of agriculture, while attempting to reassure consumers that their food is safe and that farmers are doing all they can to protect the environment. Investigation of the Australian cotton and beef industries illustrates a number of strategies that have become evident between farmers, agri-science agencies, and the retail sector to manage these risks and define good farming practices in ways that satisfy their own perceived interests. Contrary to the image, therefore, of green consumption that is emerging as an integrated concern for clean (and thereby healthy) and sustainably produced foods, it appears that mainstream agricultural industries have bifurcated these concerns in ways that distract attention from production and processing methods, leaving conflict over on-farm production methods a characteristic only of those industries believed to have direct health impacts on nearby communities.     

The logic of the gift: the possibilities and limitations of Carlo Petrini’s slow food alternative

The majority of literature on Slow Food focuses on the organization or actors involved in the movement. There is a dearth of material analyzing Carlo Petrini’s aspirations for Slow Food, particularly in light of his desire within Slow Food Nation (2007) and Terra Madre (2010) to make “freewill giving a part of economic discourse.” This essay corrects the literature gap through historicizing and critiquing Petrini’s alternative to global capitalism while rooting it in actually existing practices. First, Petrini’s problematic conceptualization of freewill giving will be compared to feminist theorizations and documentations of the gift economy. Second, Petrini’s avoidance of the toxic mimic of the gift, its subsumption to capitalism, will be amended by discussing how the gifting of food aid and emergency food networks actually reproduces inequality, poverty, and hunger. Third, Petrini’s example of gifting by a Trappist Monastery will be juxtaposed to the ongoing direct action strategies of Food Not Bombs, a much stronger example of an oppositional gift economy, one that is subsequently repressed by the state. In doing so, this essay seeks to expand discussion of the gift economy within the alternative food movement while amending many of the theoretical, historical, and political problems embedded within Petrini’s work, which performs a strong disservice to the politics of possibility embedded within gifting.     

Eating Outside the Box: FoodShare’s Good Food Box and the Challenge of Scale

The concept of scale is useful in analyzing both the strengths and limitations of community food security programs that attempt to link issues of ecological sustainability with social justice. One scalar issue that is particularly important but under-theorized is the scale of social reproduction, which is often neglected in production-focused studies of globalization. FoodShare Toronto's good food box (GFB) program, engages people in the politics of their everyday lives, empowering them to make connections between consumption patterns and broader political-economic, cultural, and political-ecological issues. Community food security (CFS) projects such as the GFB are currently limited in their scope and reach and have been criticized for their inability to deliver food to a larger segment of marginalized, hungry people. A central dilemma for CFS projects is how to engage the majority of urban consumers who still eat “inside the box” of the industrial food system. We argue that the concept of scale helps clarify how CFS projects must “scale out” to other localities, as well as “scale up” to address structural concerns like state capacity, industrial agriculture, and unequal distribution of wealth. This requires the state and the third sector to recognize the importance of multi-scaled food politics as well as a long-term pedagogical project promoting ecological sustainability, social responsibility, and the pleasures of eating locally. Josée Johnston is an Assistant Professor in the Department of Sociology at the University of Toronto. She is interested in the radical potential of food politics in the context of neo-liberal globalism. Lauren Baker is a doctoral candidate in the Faculty of Environmental Studies at York University in Toronto, Canada. Her research interests include food politics, alternative food networks, and place-based social movements. Lauren worked with FoodShare Toronto as a program coordinator for five years and continues to be active in the community food security movement.     

‘Helping Australia Grow’: supermarkets,television cooking shows,and the strategic manufacture of consumer trust

From farmers’ markets to primetime television cooking shows, notions of ‘knowing where our food comes from’ and ‘reconnecting’ with the sources of our food are now central to a range of contemporary cultural movements and popular media texts. While these ideas have primarily been mobilized by those with activist commitments to ethical and sustainable food production, they are also increasingly appearing in the media and marketing strategies of large agribusiness and retailing corporations, including those of the major Australian supermarkets. This paper explores some of the techniques currently used by major supermarkets to respond to criticisms about their food ethics, market control and relationship with producers. Using a case study of Australian supermarket Coles and its integration of its ‘Helping Australia Grow’ campaign into reality television cooking show, My Kitchen Rules, it will consider the textual practices of, and social media response to, Coles’ sponsorship and integrated advertising strategies of putting a ‘face’ to the farmers who produce the products found on supermarket shelves. By emphasizing to Coles customers that they, too, can ‘know where their food comes from’ and that their purchasing decisions support individual farmers and family farms rather than large conglomerates, these strategies help to locate Coles within a network of meanings that seek to both shift and contest negative perceptions of the supermarket chain’s corporate practices and food politics in ways that potentially complicate the activist discourses from which they draw.     

Factors affecting the adoption of on-farm milk safety measures in Northern China — An examination from the perspective of farm size and production type

The cow stock of smallholder farmers with less than 100 cows still accounted for nearly 50% of total cows in China. Since the milk scandal occurred in 2008, raw milk safety has become focus for the sound development of the Chinese dairy industry. Adoption of on-farm milk safety measures by smallholders is a key for ensuring milk safety, and these measures are largely voluntary in nature. The recent survey conducted in northern China reveals that an overall adoption rate of various milk safety measures by smallholders is close to 48% with wide variations across the dairy farmers. We employ the Poisson regression model to study the determinants of farmers' adoption of voluntary milk safety measures. Compared with backyard dairy farmers, dairy complex and scaled dairy farms adopted more milk safety measures. Moreover, the empirical result indicates that farmers' adoption of raw milk safety measures is positively affected by farm size. These findings suggest that the changing dairy production structure towards larger farms and away from backyard dairy farming prompts smallholder dairy farmers to adopt more raw milk safety measures. This lends some support to the role of recent policy initiatives towards larger farms and away from backyard dairy farming on increasing the farmers' milk safety practices and reducing on-farm incidence of milk safety.     

China’s meat and grain imports during 2000-2012 and beyond:A comparative perspective

This paper provides a review on China’s meat trade for the 2000–2012 period and discusses its future development, with reference to China’s grain trade. With marginal decreases in meat exports and slig...     

Overview of Impacts of Climate Change and Adaptation in China’s Agriculture

The purpose of this paper is to document the likely impacts of climate change on China＇s agriculture and the current adaptation efforts made by government and farmers. The review of literature shows that climate change will have a significant impact on agriculture, primarily through its effect on crop yields. The extent of predicted impacts highly depends on the crop, the CO2 fertilization effect assumption and adaptation abilities. Market response to the production shocks resulting from climate change will lessen the impacts on agricultural production predicted by natural scientists. On adaptation, the government＇s major efforts have been in the developing new technologies, reforming extension system and enhancing institutional capacity. Farmers do adapt to climate change, but their adaptation measures cannot fully offset the negative impacts of climate change. The paper concludes and makes implications for future studies.     

Future perspective of China’s feed demand and supply during its fast transition period of food consumption

China has experienced dramatic changes in food consumption patterns over the last three decades. However, there are different opinions regarding the future trends in consumption. By adopting the wel-de...     

Consumer’s stated trust in the food industry and meat purchases

Research indicates that consumers are particularly concerned about the safety of meat. More highly processed meat is perceived as more unsafe than fresh or natural meats, i.e., consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase behavior for meat, giving special attention to the degree of meat processing. Controlling for trust in food chain actors and demographic and socio-economic variables, actual meat purchases of Canadian households are linked to answers from a commissioned food attitudes survey completed by the same households. Expenditures for processed and total meat (but not for fresh meat) are significantly different by three levels of trust in the food industry. Consumer with the lowest trust levels consume less (especially of processed meat) compared to those with higher trust levels. However, in a multivariate setting, trust shows no effect on fresh or processed meat purchases with or without demographic and socio-economic control variables, suggesting that the impact of trust on meat purchases is only small. However, the low trusting consumer segment could potentially be a target for marketing strategies focused on reputation and quality to increase sales in this particular group.     

Participatory guarantee systems and the re-imagining of Mexico’s organic sector

Although it is the most widely accepted form of organic guarantee, third party certification can be inaccessible for small-scale producers and promotes a highly market-oriented vision of organics. By contrast, participatory guarantee systems (PGS) are based on principles of relationship-building, mutual learning, trust, context-specificity, local control, diversity, and collective action. This paper uses the case study of the Mexican Network of Local Organic Markets to explore how PGS can be used to support a more alternative vision of organics, grounded in the notion of food sovereignty. It presents some of the key challenges and opportunities associated with the approach, and highlights its potential to serve as a locally-based institution for collective action, thereby offering some structural support to alternative agri-food initiatives.     

Cargill’s corporate growth in times of crises: how agro-commodity traders are increasing profits in the midst of volatility

This paper proposes two interrelated arguments: first, it is argued that agro-commodity traders are uniquely placed at the crossroads of agricultural trade to benefit from agricultural commodity speculation; and second, that the networks constituting their operations are central to their hedging activities. The case of Cargill—the largest privately owned company in the United States and one of the largest agricultural traders in the world—is used to support this argument by unpacking its operations, structure, and hedging strategies. In order to connect the operations of Cargill to its speculating strategies, this paper first traces how agriculture and finance have become increasingly intertwined leading to heightened agricultural commodity speculation. Second, Cargill will be positioned within this process by analyzing how it has financialized its own strategies and its Corporate Platform. Third, Black River Asset Management, Cargill’s private equity arm, will be analyzed to show how it uses the information moving through Cargill’s Platform to engage in hedging and/or speculation.     

Directions and Objectives of Hunan＇s Agricultural Development in the Early of the New Century

2000 is the beginning of the new millennium from which on Hunan＇s agriculture will meet with a new challenge and chance. Hunan will carry out 12 central agricultural engineering projects in the early stage of the new century to promote the adjustment and optimilization of the province＇s industries for agricultural production and development, speed up the new technological revolution to prosper agriculture with science and technology, accelerate agriculture＇s opening to the outside world in depth and richen farmers through their income increase from both high crop yield and favourable marketing price. These 12 projects are as follows:     

The visibility of women’s work for poverty reduction: implications from non-crop agricultural income-generating programs in Bangladesh

This article explores mechanisms for making poor rural women’s work visible by drawing on Amartya Sen’s intra-family “cooperative conflict” theory to explain the workings of two Bangladesh non-governmental organization’s income-generating programs (rearing poultry and rearing silkworms). On the assumption that cooperation surpasses conflict in the intra-family relations when women’s work is visible, the article identifies factors that influence intra-family conflict and cooperation. At entry, cooperation in a family depends on how successfully the family can make women’s income-generating activities compatible with their existing household responsibilities and with continuation of the male breadwinner’s income source. In women’s continuing work, the level of cooperation depends greatly on the amount and frequency of women’s income and the family’s level of indebtedness. Families with a male breadwinner having a regular income source tended to offer a more cooperative environment to women’s work than those with a breadwinner involved in casual labor. Women’s work as a second regular income source can make their work more visible and contribute to their families’ upward mobility.     

Commercial cash crop production and households’ economic welfare: Evidence from the pulse farmers in rural China

Whether promoting cash crop production can increase household welfare has long been the focus of the food policy debate. This study first investigated the determinants of household behavior in commercial pulse farming. It then examined how households’ commercial pulse production improves their economic welfare. We used a dataset of 848 households collected from 2018 to 2019 to estimate the determinants of household behavior in commercial pulse farming by the Heckman two-step model. The endogenous treatment regression (ETR) method was employed to examine the impact of commercial pulse farming on household economic welfare. The results showed that factors such as market purchase prices, agricultural technology services, farmers’ access to loans, and government subsidies promoted smallholders’ commercial pulse farming; production costs and perceptions of climate change risks constrained smallholders’ commercial pulse production. Overall, commercial pulse production has increased household farm income but there was a limited impact on household off-farm income. Our findings suggest that policies aiming to increase households’ cash crop production and market access could significantly improve the economic welfare of pulse farmers.     

Buying in: the influence of interactions at farmers’ markets

Many consumers are motivated to attend Farmers’ Markets (FMs) because of the opportunity to purchase fresh and local products. The subsequent interactions at FMs provide an important pathway for the direct exchange of information. While previous research suggests that people value local food and the FM shopping experience and that purchasing directly from producers can lead to transformative learning, little is known about exactly how the shopping experience at FMs can influence consumer purchasing behavior. This study examines the extent of and mechanism for such “influencing.” Using data from surveys, observations, and interviews gathered at six FMs, we analyze the interactions between consumers and vendors, including the motivations and values of both parties. We explore the question, “How do farmers’ markets facilitate change in consumer purchasing behavior?” We propose that the dynamic of change in consumer purchasing behavior at FMs takes root in the exchange of information between consumers and vendors during interactions. Our results suggest that there are three specific characteristics shared by FM consumers and vendors that lead to these meaningful interactions at FMs: symmetry of motivations to attend FMs, shared values, and mutual dependence on interactions. Then, when a consumer learns new information from a FM vendor during an interaction, the consumer is more likely to make a change in their immediate purchase. Information about the products for sale and the modes of production of those items can especially impact consumers’ immediate purchases at FMs. We found that FM interactions can also impact long-term purchasing behavior, such as purchasing more organic or locally produced foods. Our results suggest that FM interactions may have significant implications for consumer health, local economies, and the environment.     

Farmers’ attitudes and landscape change: evidence from the abandonment of terraced cultivations on Lesvos,Greece

Agricultural landscapes are the product of the interaction of the natural environment of an area and the practices of its farmers. In this paper, farmers’ practices are examined in order to describe and understand processes of landscape change in terraced fields on the island of Lesvos, Greece. We examine the changes of the terraced fields of each farmer and the reasons for these changes, practices concerning the maintenance of terraces and how farmers view this landscape change. The concept of farming systems is used to link farmers’ practices at the farm level with changes at the landscape level. Data come from research via questionnaires to farmers in order to record their practices, to explore changes in land use and the landscape elements and the reasons behind these changes, and finally to record their opinions on the landscape change that result. Findings indicate that although farm households in the case study areas depend on farming incomes by very different degrees, they employ similar cultivation and landscape management practices. At the same time, “hobby” farm households may be more prone to abandonment of fields and negligence of landscape elements (here terraces).