河北省农产品品牌塑造策略探析

随着经济全球化进程的加快。农产品市场竞争已由产品品质竞争上升为品牌的竞争。塑造一批农产品强势品牌成为河北省实施农产品品牌战略中一项亟待解决的工作。针对河北省农产品品牌化发展现状,找出并分析了河北省农产品品牌化经营中存在的问题,并提出了河北省农产品品牌塑造与提升的策略。     

关于打造绿色品牌发展武汉都市农业的思考

作为现代农业的一种新形态,都市农业是城乡一体化的结果。21世纪初,武汉市开始进行都市农业的探索,经过几年的发展已初具规模,但在激烈的市场竞争中,绿色农产品品牌竞争力不强的问题,制约着武汉市都市农业的进一步发展。对武汉市绿色农产品品牌经营现状以及绿色品牌建设中存在的劣势进行了实证分析,并从发展名优产品农业、加大新品种开发力度、采用生物种植技术和推进农业标准化生产4个方面提出打造绿色品牌发展武汉都市农业对策建议。     

No Man's Brand—Brands,Institutions, and Fashion

ABSTRACT Branding has become so intertwined with consumption that today's consumers have often deeply personal relationships to brands and brand histories. Branding is an attempt to strategically “personify” products and to encapsulate a balance between different economic values: quality, utility, symbolic, and cultural worth. In this paper we argue that the relationship between the contemporary consumer and producer is mediated by and governed by a reflexive construction of brands. As such brands are best understood from an institutional perspective. The paper illustrates the institutional role of brands by using the example of the fashion industry. It is argued that in the fashion industry, a focus on consumer‐producer brand‐building and brand loyalty is central to the commodity and value chains built around products. We conclude by suggesting that economic geography has consistently undervalued brands as an area of study. By taking brands as a core product in industrial production rather than as an interesting aside for sociologists, historians, and cultural theorists, economic geography can better understand the institutions governing the economy. In particular, better understanding the institution of brands helps us better appreciate the dynamics systems within which commodities and commodity chains are formed.     

基于传播学视角的我国农产品品牌培育研究

内容摘要：随着农产品市场竞争的日益加剧,农产品的品牌研究日益受到关注。本文基于传播学视角,从我国农产品品牌的现状和必要性出发,深入剖析当下农产品品牌存在的突出问题,包括品牌传播的难度、层次、理念及方式等。针对这些问题,文章提出了广告运用、公共关系、网络推广、实地体验推广及终端推广等品牌营销策略。     

An Analysis of the Affection of Cooperative Opportunities on the Status of Partners in the Strategic Cooperation of Firms

In the strategic cooperation, relative status of the two partners which joined together by the covenant has a great impact on the finally profit distribution. It is analyzed by game theory in this paper that the influence of exterior cooperative opportunities upon the status of a firm when the firm join in an alliance. We focus on the great impact, which is produced by the chance to cooperate with the others that belong separately to the two firms in a strategic cooperation, on the status and profit distribution of the two parts. It is found that a firm will possessed a powerful status in an alliance and carve up more profits from the alliance when it has more opportunities for cooperating. The status differences between the cooperative partners can be better described when a firm sets up a strategic cooperation by combining the method The former researches are done which inspect the inner factors, such as the degree of firms being eager to join an alliance.     

我国农产品加工业强势品牌建设的必要性分析及问题探讨

当前,经济全球化的不断深入和市场竞争的日趋激烈,导致产品同质化趋势愈加明显。在农产品加工领域,品牌作为区别产品之间同质性的重要标志,已经成为企业间竞争的最主要形式之一。无论是从企业参与国际市场竞争,带动国内农产品供应链的优化,增强企业在国内市场的地位,还是从满足消费者对品牌产品的巨大需求来看,农产品加工企业打造自身的产品品牌,都凸显出极其重要的现实意义。然而,与发达国家相比,我国的农产品加工业品牌存在较大的差距和诸多问题。在对农产品加工业品牌进行广泛研究的基础上,探讨农产品加工业品牌建设中的必要性及存在的问题,以期在品牌建设方面对我国农业企业提供些建议。     

消费者对本地品牌鲜食玉米的购买意愿及其影响因素分析——基于上海929份消费者调查问卷

在农业供给侧结构性改革的时代背景下,通过对上海本地品牌鲜食玉米的购买意愿及其影响因素的实证分析,为更好地推进上海鲜食玉米的品牌建设及为引导本地品牌鲜食玉米的消费提供相应的建议。通过建立多元有序Logit模型定量分析不同消费群体的个体特征、家庭特征、消费群体对鲜食玉米的认知特征及消费者的饮食偏好对上海品牌鲜食玉米产品购买意愿的影响程度和作用方向。结果表明,消费者的性别、年龄、出生地、学历、是否愿意把鲜食玉米当作零食、是否知道上海种植鲜食玉米、对鲜食玉米产品质量安全的信任度及是否在意鲜食玉米的产地,是消费者对本地品牌鲜食玉米购买意愿的显著影响因素。综合来看,当前市场与消费者之间的信息不对称,仍是制约本地品牌发展和高质量农产品消费的重要因素。据此,从消费群体的精准定位、降低市场与消费者间的信息不对称、增加鲜食玉米产品的多样性这几个方面提出针对性的建议。     

日本农产品区域品牌保护制度及其启示

随着农业领域国际竞争的日益激烈,作为增强农业综合竞争力的重要因素,世界各国越来越重视农产品区域品牌保护。近年来,日本根据本国国情和国际农业形势的发展变化,积极制定农产品区域品牌的保护制度以激励和保护本国农业的发展。本文通过对日本农产品区域品牌的保护制度进行分析和评价,从而得出其对我国的启示作用和借鉴意义。以日本为鉴,我国也应该从本国国情出发,完善区域品牌的相关法律、法规,发挥政府的职能,发展产品保护行业协会,强化安全质量标准体系的监控并大力开展市场推广与广告宣传。     

Creating a Brand of Project Management Enterprise

With the mixing of internal and international markets, many excellent foreign project management companies will invest in China. Facing the increasingly drastic competition of project management market, China's project management enterprise must catch the opportunity, accepting the challenge and creating a brand. In this paper, the present situation and problems of creating a brand of project management enterprise in China are analyzed. It brings forward the ways of creating management enterprise brand through intensifying consciousness of brand, building up a conception of brand capital, strengthening the construction of enterprise, improving consciousness of service, managing strictly and canonically, enhancing the service and improving staff training, setting up advanced management strategy and enhancing competition of enterprise.     

福建省实施农产品品牌现状与策略

20世纪90年代以来,随着农产品短缺时代的结束,市场需求开始发生改变,农产品销售面临着严峻的挑战,特别是加入WTO后,农产品的商品化程度不断提高,农产品的市场竞争出现了越来越激烈的发展态势,品牌农产品是农产品市场竞争的核心内容,高品质的品牌农产品成为市场追捧的对象,品牌农产品在市场经济中的地位逐步上升。文章针对福建省农产品发展的现状,在分析影响农产品品牌的因素的基础上,提出了福建省实施农产品品牌的思路、目标和对策与措施。     

福建鳗鱼制品出口贸易动态变化特征分析

摘要：利用福建鳗鱼制品出口贸易数据和FAO渔业统计数据,分析1997-2010年福建鳗鱼制品出口贸易额、出口结构以及出口价格变动。结果表明：福建该类产品在国际市场中占据重要地位,其出口额在近十年呈现下降趋势,但2010年有较大的提升;出口市场高度集中于日本市场,但近些年集中度有所下降;福建鳗鱼制品的出口价格和该类产品的国际市场价格存在很强的相关关系,该产品国际市场供需基本平衡,不存在产品差异性。最后,本文在得出结论的基础上,提出进一步提升该类产品出口的政策建议。     

Mobile Marketplaces—Consequences of the Changing Governance of European Stock Exchanges

ABSTRACT Deregulation and increasing cross‐border competition in the financial industry are affecting not only firms but also those organisations that provide markets, i.e., stock exchanges. The process of changing governance structures is exemplified in this paper by the case of Deutsche Börse AG, the Frankfurt‐based main German stock exchange. The paper focuses on the reasons for relocations of national stock exchanges, and possible consequences for local firms. Secondary trading is based mainly on the exchange of (price) information, so traders were able to move away from the Frankfurt floor quite easily. However, many of them gathered together in London because of the knowledge‐intensive communications between them, e.g., interpretations of rumours, market mood, etc. On the other hand, the primary markets—firms issuing new shares—are also based on the exchange of tacit knowledge. With two spatially separated groups of users, traders in London in the secondary markets and firms in Germany in the primary market, Deutsche Börse faces a “user‐producer interface dilemma.” Thus, a possible relocation of executive functions to London combined with the complex interplay between information and knowledge exchange in financial markets could have negative consequences for the financing conditions of local firms.     

A Short-term Analysis of the Motive of Strategic Cooperation of Firms under the Condition of Limited Open Competition

To expose the motive of strategic cooperation of firms, a comparative analysis, of the different outcomes of the strategy of purely competition and the strategy of cooperation, had been done by the application of the Arms Race model and Insecurity Alliances model under the conditions of short-term hypothesis and limited open competition. The analysis reveals , that is the market share of the stable state when the firm joining in the cooperation is more than the one of the stable state when the firm selects purely competitive strategy, i.e., the strategic cooperation not only make the two firms, who are competitive matches, go to symbiosis, but also common stronger, and it is proved that the positive benefit come from cooperation exists. So the motive of strategic cooperation of firms comes from the cooperative benefit.     

北京与周边市场芹菜价格传导关系研究

叶类蔬菜因其不耐贮运而在北京市场的自给率高于果类蔬菜,在空间流通方向上也与果类蔬菜有明显区别。价格作为自动调控蔬菜空间运销方向的指挥棒,对调节蔬菜供求有明显作用。通过研究京津冀鲁辽代表性批发市场间的芹菜价格传导关系发现,北京市场的芹菜价格向河北、天津有较强的传导作用;河北市场对北京芹菜价格变动呈同向反应且传导强度由强转弱,天津市场对北京芹菜价格冲击的反应更迅速。京外市场芹菜价格变动方差由北京解释的部分在30%以下,但北京市场价格变动对河北和天津芹菜价格方差的贡献度均在80%以上。可见,京外市场芹菜价格变动对北京市场的影响较小,但距北京较近的河北和天津市场,其芹菜价格变化受北京影响则较大。提高芹菜为代表的北京叶类蔬菜自给率,及其在环北京市场的价格与供求信息互动程度,对保证芹菜价格平稳并提高资源配置效率具有重要意义。     

From “obligated embeddedness” to “obligated Chineseness”? Bargaining processes and evolution of international automotive firms in China's New Energy Vehicle sector

Over the past decades, the automotive sector in China has been characterized by the obligation of foreign manufacturers to enter joint ventures, transfer technologies, and localize production. Still, the Chinese automotive industry has remained dependent on foreign brands, capital, and technology. The advent of markets and supply chains for electric vehicles, however, changes the framework conditions for established foreign automotive firms in terms of competitive landscape and access to core technology components. This is mainly the result of political initiatives: Established automotive manufacturers are exposed to direct and indirect restrictions that influence their production of electric vehicles, their choice of suppliers, and their potential market shares in the future. This paper outlines multilevel bargaining processes of Chinese and foreign actors as they aim to maximize value capture in a fundamentally transitioning automotive sector. In contrast to the lead firm-centric focus of recent global production networks (GPN)-discussions, this paper argues that the determinants of how production networks evolve is first and foremost a question of the institutional environment. Focusing on power balances between state and firm actors in multilevel bargaining processes offers a way of explaining GPN-evolution in institutional contexts in which power concentrates in executive bodies and decision-making processes are often informal.     

Potential Homebuyer''s Preference in Chongqing

Manufactured Affordable Housing (MAH) is recommended to address the mismatch between demand and supply in the housing market in Chongqing, which is the fourth metropolis in China and has huge housing demand due to a gigantic population of 30.6 million. A model for massive housing production needs to be developed in order to determine the potential homebuyers' preferences. A questionnaire is designed as a tool to retrieve the factors, which affect the potential home buyers' behaviour, the necessary information about their perception for the housing market, their preferences for housing, and to describe the adoption of suitable housing under the main topic of "MAH in Chongqing". This paper aims to highlight the factors that affect the purchase of housing and the preference of the potential homebuyers in Chongqing. The overall research objectives are to use the concept of MAH to examine the feasibility and viability for its use in Chongqing, and to design a suitable type of MAH for use in Chongqing, by maximizing the use of indigenous resources from the region as one of the major considerations. At this stage, investigation has been carried out to identify the basic characteristics of the construction industry in Chongqing to set the scene for the housing research. This paper is mainly to identify the potential homebuyer's preference and their demand for home purchase in Chongqing.     

The Cultural Development of Chinese Housings

Directed by the National Housing policy,the housing construction is developing rapidly.With the living conditions improving accordingly,people's demand on the housing is not only in quality,the pursuit in housing's culture and spirit nature is becoming the main goal.So,it is the most important goal to meet the needs of the consumers' pursuit in the housing's culture and spirit.This paper makes the overall analyses and summaries on the Chinese housing's culture development,makes a sketch of the key theory and practice,and puts forward the direction of Chinese housing's culture according to national conditions and foreign advanced technology and theory for housing.It is hoped that this paper can provide some helpful information to Chinese housing construction and design.     

From followers to market leaders: Asian electronics firms in the global economy

Abstract: This paper aims to explain how a number of leading electronics firms from Asian newly industrialised economies of Hong Kong, Singapore, South Korea and Taiwan are articulated into global production networks and become major players in their respective market niches. Developing a triangular theoretical framework, I seek to explain the complex relationships between the dynamic articulation of these leading Asian electronics firms into different global production networks and their simultaneous upgrading from typical followers to market leaders. As a critique of the dominant developmental state discourse, I argue that the interplay between corporate strategies and home base advantages within the context of changing global production networks can offer a better explanation of the differentiated competitive outcomes of these Asian firms. This paper draws upon original data collected through personal interviews with top executives from leading electronics firms in the four Asian newly industrialised economies. I conclude the paper with some implications for theory and policy in relation to corporate development in Asian economies.     

Determinants of entry: Evidence from new manufacturing firms in the U.S

The objective of this paper is to estimate the relationship between agglomeration economies and the birth of new firms in U.S. manufacturing sectors during 2004–2012. I examine the variations in Marshallian factors across MSAs and across counties within MSAs. My findings support the existence of Marshallian agglomeration forces: input sharing, labor market pooling, and knowledge spillovers, with input–output linkages particularly important. I then examine the variations in Marshallian factors across regions and find regional differences are not very strong. In addition, large-sized firms appear to be more responsive to a supplier-customer relationship. Moreover, my empirical results provide evidence that firms in highly concentrated industries react more to input linkage and labor pooling.     

Logistics Strategy and Transport Service Choices: An Adaptive Stated Preference Experiment

ABSTRACT This paper presents the results of a microanalysis of freight transport demand in a logistics context. Current research concentrates, with few exceptions, on shippers’ choice of a transport mode. However, in a global context, shippers’ behavior has to be conceived as a complex decision, which considers transport mode choice as only a part of a firm's logistics strategy. Since no data exist to directly estimate the marginal values for different qualities of transport and logistics services, a stated preference approach is applied. Adaptive stated preference experiments were performed for twenty‐two firms in Italy and in Switzerland. The experimental results—forty hypothetical binary choices per firm—were completed by background information on the firms’ long‐term logistics strategies. The results confirm the relevance of the logistics context (e.g., JIT strategies on the supplier's or customer's side) for transport demand. The calculated marginal values of time and characteristics (reliability, frequency, etc.) provide important insights and permit generalized costs in freight transport models to be recalibrated.