Analysis on Location Selection for Real Estate Development Based on Set Theory

In order to increase the early decision-making accuracy of the real estate development and lower the overall risk of real estate investment, this paper explored the locations for projects of real estate development in the aspects of theoretical methods and technical levels. The evaluation system of housing project sites was established. It constructed the set model for real estate development projects and studied the concrete operation of the model in practice with a prac- tical example with the rough set theory. The test results showed that the method can reduce impacts from the experience and subjective awareness of decision-makers and increase the accuracy of location decisions.     

Functions of Project Management Company in Real Estate Development

In this paper,the functions of project management company in real estate development are discussed, which include control procedures at different stages from the planning, designing, construction to the finished stage, the project's market orientation and sales planning and their optimization.     

Real Estate Brand Evaluation

At present, in the evaluation process of the real estate value the material form is mainly concentrated on, while the value brought by the real estate brand are usually neglected. In this paper, considering the particularity of the real estate brand evaluation, the method of network analysis is adopted. In the evaluation process, the evaluation method of excess income law are developed by leading the thoughts and methods of the fuzzy set theory, and a systematic assess model is found. Then, an example is given as illustration. At last, the appraise about the application of the model is made.     

Early Warning System Supported by Large Scale System Cybernetics of Real Estate

From the view of economic early warning, the authors summarize the developing actuality and particular flow and methods combined with the living study to Guiyang and explaining its unique advantages. This system and its theory can be used widely to the other cities or regions of China in implementing and studying the real estate early warning system.     

莆田妈祖文化旅游地产发展思路研究

基于莆田定位为世界妈祖文化中心,从文化创意的视角研究妈祖文化旅游地产,旨在把妈祖文化资源优势转变为经济优势,延伸妈祖文化旅游产业链,提高妈祖文化旅游产业的附加值。应用SWOT 分析法分析了莆田拥有发展妈祖文化旅游地产的四大优势：妈祖文化发源地优势、临海且滞后开发的较原始自然环境生态优势、客源市场优势和政策环境优势,因此具有很大的发展空间。针对存在的优势、弱势、机遇和挑战,笔者提出了莆田发展妈祖文化旅游地产的思路：做好资源整合规划;突出旅游房地产的文化特色;提升旅游房地产的环境品质;创新融资平台;注重营销策略。文章为莆田妈祖文化旅游的跨越发展提供决策参考。     

A.A. Marcov Forecast Method of the System Ration in Estate Business Study

A. A. Markov Rolling Forecast Method is presented in this paper according to the dynamic characteristics of the estate business system. Test results reveal that the system quantitative forecast could be realized on the basis of previous samples, which provide a direction of the rational management in estate business. Concerning sample molding analysis and Markov Rolling Forecast Method, this paper gives a corresponding conclusion of analytic research quantitatively in order to demonstrate the formation of factors working in estate business activities and its systematic logistic connotation. Markov Rolling Forecast Method can be applied not only to short-term prediction but long term one as well, provided when the market is rather stable with no significant change during a regular period of time and when the rolling times of the state transition matrix are fairly enough.     

Real Estate Appraisal Enterprises to be Standardised

Although it is not long since the Chinese real estate appraisal agencies appeared in China, they have been developing quickly. With the increase of real estate appraisal portfolio, the number of real estate appraisal agencies in the market also increases. However, because of the loose management in this field, there are many operation that are not standard and not allowed by the operating rules. This paper tackles this problem on the basis of the special relationship between real estate appraisal agencies and banks, analyzes the present situation in this field in detail and puts forward the strategies accordingly.     

Some Considerations of Macroscopic Readjustment and Control to Real Estate Development

This paper investigates the content and requests of macroscopic readjustment and control to real estate development. Four aspects of the government role during real estate investment and development: macroscopic readjustment and control, planning, coordination supervision and service were expounded.     

Preliminary Analysis of Application of CRM in the Real Estate Enterprise

Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system.     

Discussion on Whole Process Marketing Strategies System of Real Estate

In China, the spare commercial housing area is continuously increasing at present. But most people don't satisfy their present living conditions, they want to enlarge the housing areas and to ameliorate their living environment. So there has a contradiction between the people's living level and their requirement. In this paper the whole process marketing strategy system of real estate was put forward to solve the problem. That is, a series of marketing strategies such as pricing strategy, promotion strategy etc were suggested.     

城乡统一的不动产拆迁与征收制度构建研究

为了解决当前中国在城市房屋拆迁征收与农村土地征收中的制度与政策差异导致在不动产征收过程中出现的一系列问题。运用伦理学和法理学的系统分析方法,对中国城乡分割的不动产拆迁与征收相关法律进行了研究。结果表明：（1）当前中国不动产拆迁与征收制度主要存在集体土地所有权主体弱化、城乡土地用益物权征收与补偿标准不一致、征收公共目的性依据不足、补偿标准理论依据欠缺、征收补偿程序缺乏司法救济等问题;（2）现行中国财产权法律保障体系为城乡统一的不动产拆迁与征收制度构建提供了坚实的产权法理基础、补偿标准同一化基础与现实基础;（3）通过不动产物权权能构成与性质完善、不动产拆迁与征收程序等法律规范和补偿评估标准的改革。建立城乡统一的不动产拆迁与征收制度,可以充分有效的保障被征收人的核心利益,从制度上解决土地征收与房屋拆迁中的激烈矛盾和现实问题。     

Real Estate Administration by Internet

The government plays an important role in modern economic life. The administration by Internet is ranked first among the IT highway's five application areas. The author of this paper introduced the status of China's real estate administration by Internet, analyzed the problems existed and constructed a framework of real estate administration by Internet, which will facilitate China's real estate administration and modernization.     

Operation Mode of E-Business in Estate Agency Corporations

The huge investment for intranet and web site prevents the development of the application of electronic business in small and medium real estate agency corporations, which only use the electronic business as an information platform simply. This paper sets up an effective electronic business application flow and disentomb the potential of the electronic business platform adequately.     

Influence of Real Estate Mortgage Reform on the Chongqing Real Estate Enterprises and Countermeasures

In this paper, primarily, the real estate mortgage reform by the Central Bank of China is introduced. The influence of the reform on Chongqing Real estate enterprises by analyzing the problems existed in real estate development in Chongqing is expounded. To decrease the influence, the developer and the government should make efforts together. For the developers, they can find more ways to finance the projects, optimize the products supply system and strengthen the risk-resisting abilities. For the government, it should find all the ways to create a suitable external environment for the real estate market.     

Study on the Mechanism of the Effect of Urban Planning System on the Price of Real Estate

Based on the review of progress of research on the influence of urban planning on the price of real estate both at home and abroad, the author analyzes and summarizes the mechanism of the effect of the urban planning system on the price of real estate from three basic levels as strategy planning, implementation planning and planning administration and suggests that the local government should make use of this mechanism to carry out the guidance on the balanced development of urban economy, society and environment in real estate realm.     

Estate Management and Information Service System of Intelligent Uptown

This paper analyzes the problems of traditional estate management with the example of that in intelligent uptown. In dealing with the problems, it recommends the Estate Management and Information Service System of Intelligent Uptown as a new generation of estate management system, which employs distributed database and WEB database technology.     

The Real Option Method of Real Estate Exploitation Evaluation

Real estate exploitations have high risk and its exploitation environment is quite uncertain. The traditional investment value methods, such as the net present value and discount cash flow methods, usually undervalue the real estate value. In this paper the real option pricing theories and methods are applied to discuss real estate investment value under uncertainty. This method provides a new approach for real estate items.