Preliminary Analysis of Application of CRM in the Real Estate Enterprise

Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system.     

The Real Option Method of Real Estate Exploitation Evaluation

Real estate exploitations have high risk and its exploitation environment is quite uncertain. The traditional investment value methods, such as the net present value and discount cash flow methods, usually undervalue the real estate value. In this paper the real option pricing theories and methods are applied to discuss real estate investment value under uncertainty. This method provides a new approach for real estate items.     

New Financial Tool of Real Estate - Real Estate Investment Trust

The real estate investment trust (REIT) as a new tool of real estate investment is introduced in this paper by the way of analyzing the status quo of real estate circulation funds. The importance of developing REIT in China is analyzed. Referring to the foreign experience, the basic principles, classification of REIT and the different characteristics for the investors and the real estate companies are introduced. The difficulties in developing REIT in the capital market and in the investment market in China are discussed. The countermeasures to deal with the situation are presented. REIT is valuable in forming the real estate investment market and healthy development of real estate.     

Real Estate Brand Evaluation

At present, in the evaluation process of the real estate value the material form is mainly concentrated on, while the value brought by the real estate brand are usually neglected. In this paper, considering the particularity of the real estate brand evaluation, the method of network analysis is adopted. In the evaluation process, the evaluation method of excess income law are developed by leading the thoughts and methods of the fuzzy set theory, and a systematic assess model is found. Then, an example is given as illustration. At last, the appraise about the application of the model is made.     

Analysis on Location Selection for Real Estate Development Based on Set Theory

In order to increase the early decision-making accuracy of the real estate development and lower the overall risk of real estate investment, this paper explored the locations for projects of real estate development in the aspects of theoretical methods and technical levels. The evaluation system of housing project sites was established. It constructed the set model for real estate development projects and studied the concrete operation of the model in practice with a prac- tical example with the rough set theory. The test results showed that the method can reduce impacts from the experience and subjective awareness of decision-makers and increase the accuracy of location decisions.     

On Application of the Price Mechanism in Real Estate Market

At present the contradiction between the supply and demand of the commercial real estate becomes more and more acute. There are two sides of unbalance, one of them relates to the total amount about the supply and demand, the other relates to the structure of them. Either of them can block the circulation of the market and restrict the development of the real estate if any inconsistency happened. The most important reason, which results in the disharmony, in the author's opinion, lies in the inefficiency of the price mechanism in real estate market.     

Some Considerations of Macroscopic Readjustment and Control to Real Estate Development

This paper investigates the content and requests of macroscopic readjustment and control to real estate development. Four aspects of the government role during real estate investment and development: macroscopic readjustment and control, planning, coordination supervision and service were expounded.     

企业内部控制存在问题及解决对策

企业内部控制是指企业为保护其经济资源的安全完整、防范管理漏洞、保证会计信息的真实可靠,利用企业内部分工而制定和实施的相互制约、相互联系的控制职能方式、措施及程序。强化企业内部控制作为完善公司治理、保障企业经营安全的重要手段,已愈益为我国企业认同与重视。从对企业内部控制的不同认识出发,深刻理解内部控制的内涵;通过分析研究目前我国企业内部控制存在的问题及其产生的原因,论述了建立和完善企业内部控制的紧迫性和必要性。我国多数企业还停留在建立内控制度的初级阶段,实际抵御风险的能力极其薄弱,企业的内部控制与风险管理亟待规范和改进。     

Real Option Method in Real Estate Investment Decision

Through analysis of basic assumptions and limitations of the conventional real estate investment decision method, in this paper, its unconformity to the investment environment, which includes a great number of uncertain elements, is pointed out. By analyzing the real option and the price formula, the pattern of real option in real estate investment decision is put forward and this breaks through the limitations of the conventional investment decision method and makes the decision scientifically and reasonably, moreover, it has some directive significance to investment administration work of real estate corporation.     

Influence of Real Estate Mortgage Reform on the Chongqing Real Estate Enterprises and Countermeasures

In this paper, primarily, the real estate mortgage reform by the Central Bank of China is introduced. The influence of the reform on Chongqing Real estate enterprises by analyzing the problems existed in real estate development in Chongqing is expounded. To decrease the influence, the developer and the government should make efforts together. For the developers, they can find more ways to finance the projects, optimize the products supply system and strengthen the risk-resisting abilities. For the government, it should find all the ways to create a suitable external environment for the real estate market.     

Real Estate Administration by Internet

The government plays an important role in modern economic life. The administration by Internet is ranked first among the IT highway's five application areas. The author of this paper introduced the status of China's real estate administration by Internet, analyzed the problems existed and constructed a framework of real estate administration by Internet, which will facilitate China's real estate administration and modernization.     

Cost Management of Real Estate Development

After China's entry into WTO, some well-rounded foreign real estate agencies and home financial company have entered into China's real estate market. Encountered with gradually matured market, the real estate enterprises pay more attention to the issue of how to preserve the biggest profit space. In this paper, the cost management will be investigated deeply and related measures will be put forward. This paper follows the principle of standing out the emphasis and exploring deeply the essential problem. With the theory-coupled-examples method, the fundamentality of cost management in decision-making and programming design stage is studied. The object system method is used to evaluate the quality of the decision-making and using compound engineering designing principle to manage the cost. The results prove that the decision-making as well as programming design stage is the key of cost management, which should be taken seriously by China's real estate enterprises.     

Real Estate Appraisal Enterprises to be Standardised

Although it is not long since the Chinese real estate appraisal agencies appeared in China, they have been developing quickly. With the increase of real estate appraisal portfolio, the number of real estate appraisal agencies in the market also increases. However, because of the loose management in this field, there are many operation that are not standard and not allowed by the operating rules. This paper tackles this problem on the basis of the special relationship between real estate appraisal agencies and banks, analyzes the present situation in this field in detail and puts forward the strategies accordingly.     

Study on Tourism Landscape Real Estate in China

Landscape real estate is a high-grade product of tourism development and real estate industry, and a new real estate development mode integrating both investment and consumption. This paper, based on analyzing concepts and characteristics of tourism landscape real estate, elaborated basic principles of landscape real estate development by taking Guosetianxiang in Chengdu City for example, and proposed suggestions for the future development of tourism landscape real estate.     

Application of AHP in Commercial Real Estate Orientation

Although the commercial real estate in our country has made a great progress in these years,the vacancy rate is very high.It is not only a loss to the developer,but also a waste to the social resources.As keen competition between the commercial real estate developers is on coming,the market orientation will be decisive.The Analytic Hierarchy Process(or AHP) is a qualitative and quantitative analysis method,the application of which to the business orientation can make our item more easily to succeed.In this paper,the AHP is applied to the market orientation of an item in Shenzhen.It is hoped that this will contribute to raising the decision accuracy,by formatting pair wise comparative matrixes according to the rate of contribution the variant factors applied to the target.