The Fuzzy Synthetic Evaluation of the Risks of Commercial Banks

After China accedes to the World Trade Organization, the marketing environment for the enterprise of real estate development will change. In accordance with the change and according to basic principles of marketing, the new ideas regarding marketing innovation for the enterprise of real estate development have been put forward in this paper.     

Preliminary Analysis of Application of CRM in the Real Estate Enterprise

Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system.     

Mechanism and Regional Characteristics of Economy Bubble in Real Estate Industry of China

In this paper starting with characteristics of real estate industy,the mechanism of fonmation of the real estate economy bubble is explained with real cases,and the regional characteristics are interpreted through analyzing the average sale price of commodity house in cities as Beijing,Tianjin,Shanghai and Hainan province and the whole country from 1987 to 2001.In the end of the paper,the author concluded that the regional characteristics of real estate economy bubble are decided by such characteristics as non-fluidity of the product,diversity,venture capital and market region.So the government should not only inspect and manage macroscopically the economy bubble but also control the regional economy bubble,which will ensure the steady development of the whole industry and prevent the systematic influence on the macro economy resulting from bursting of the regional economy bubble.     

Main Influences of Credit and Loan Adjustment Policy on the Real Estate Enterprises and Their Countermeasures

In conjunction with the current situation of the real estate market in China, the main influence caused by the credit and loan adjustment policy is analyzed. On this basis, it has proposed some suggestions on how to strengthen the competitiveness and ability to resist risk of the real estate enterprise. At the end, it is emphasized, that the credit and loan adjustment policy not only makes the enterprise under enormous pressure, but provides a great opportunity of reducing rivals and expanding its own scale to those really powerful real estate enterprises. The real estate enterprise should seize this opportunity to meet the challenge to expand and strengthen itself.     

Discussion on Whole Process Marketing Strategies System of Real Estate

In China, the spare commercial housing area is continuously increasing at present. But most people don't satisfy their present living conditions, they want to enlarge the housing areas and to ameliorate their living environment. So there has a contradiction between the people's living level and their requirement. In this paper the whole process marketing strategy system of real estate was put forward to solve the problem. That is, a series of marketing strategies such as pricing strategy, promotion strategy etc were suggested.     

Research on Operating System of Asset Backed Securitization

In recent years, with the sustained and rapid development of economy in China, the capital support is needed for the real estate industry. However, the healthy development of China's real estate was obstructed by the limitation of traditional financing ways. So the Asset-Backed Securitization (ABS) becomes a new feasible solution to this problem. In this paper, the primary conception, functions and the development of ABS overseas are introduced. Then the attention to the operating models, operating procedures and legislation environment is focused. Finally, the practical condition for application of real estate securitization in China is analyzed and relevant countermeasures are put forward.     

城乡统一的不动产拆迁与征收制度构建研究

为了解决当前中国在城市房屋拆迁征收与农村土地征收中的制度与政策差异导致在不动产征收过程中出现的一系列问题。运用伦理学和法理学的系统分析方法,对中国城乡分割的不动产拆迁与征收相关法律进行了研究。结果表明：（1）当前中国不动产拆迁与征收制度主要存在集体土地所有权主体弱化、城乡土地用益物权征收与补偿标准不一致、征收公共目的性依据不足、补偿标准理论依据欠缺、征收补偿程序缺乏司法救济等问题;（2）现行中国财产权法律保障体系为城乡统一的不动产拆迁与征收制度构建提供了坚实的产权法理基础、补偿标准同一化基础与现实基础;（3）通过不动产物权权能构成与性质完善、不动产拆迁与征收程序等法律规范和补偿评估标准的改革。建立城乡统一的不动产拆迁与征收制度,可以充分有效的保障被征收人的核心利益,从制度上解决土地征收与房屋拆迁中的激烈矛盾和现实问题。     

Analysis on Location Selection for Real Estate Development Based on Set Theory

In order to increase the early decision-making accuracy of the real estate development and lower the overall risk of real estate investment, this paper explored the locations for projects of real estate development in the aspects of theoretical methods and technical levels. The evaluation system of housing project sites was established. It constructed the set model for real estate development projects and studied the concrete operation of the model in practice with a prac- tical example with the rough set theory. The test results showed that the method can reduce impacts from the experience and subjective awareness of decision-makers and increase the accuracy of location decisions.     

Study on Institutional Defect of Mortgage-Backed Securitization and Countermeasures in China

Mortgage-backed securities(MBS),originated in the U.S.and introduced into China in 2005,is a vehicle for real estate finance.This paper describes their history,mechanism,development,theory and experiences in the USA and other countries.In China,the real estate finance is partitioned into four stages: first,non-finance stage(1949-1977);second,sprouting stage(1978-1997);third,inceptive stage(1998-2004) and the fourth,developing stage(2005-),and it is distinguished from the finance of Real Estate Development firm.The differences between them are in following aspects: object,objective,mode and risk.This paper analyzes the institutional defects in view of the policy environment,the primary market of MBS,the secondary market of MBS,and offers countermeasures: first,setting up National Housing Mortgage Management Institution,second,enlarging the service scope of housing mortgage-backed loan,third,differential loaning,fourth,regularly issuing the pricing of housing construction;fifth,normalizing the institutional investors.     

农宅合作社发展模式及对策研究

盘活农村闲置农宅流转经营是赋予农民更多财产权利,激活农村各类生产要素潜能,建立符合市场经济要求的农村集体经济运营新机制的一种重要途径。本文界定了农宅合作社的定义与内涵,分析了农宅合作社的价值与意义,归纳了农宅合作社的“村集体 农户”、“企业＋村集体＋农户”两种经营类型,提炼出三种开发模式： “自然风光型”、“文化产业型”、“历史教育型”,指出目前农宅合作社在发展过程中存在着文化特色表现力不够、低端同质化等问题,以及对存在的问题提出培育农民意识、规范利益共享机制等建议。     

Analysis on Unbalance of Real Estate Investment Goal under the Environment of High Profit Margin

With incessant development of Chinese real estate market, the amount and size of real estate corporations are enlarging rapidly and the real estate corporation investment goal is tending to become divertive. So it is especially important to understand rightly the investment goal of the real estate corporations. This paper analyzes the unbalance phenomena of real estate corporation investment under the environment of high profit margin and discusses the serious aftereffect from this unbalance. Finally this paper brings forward the right order of investment goals for the real estate corporations in order to contribute to a nicer performance of real estate corporations in establishing sustainable development stratagem.     

Development And Countermeasure of Timeshare Estate

In this paper the concept and active impaction on economy of timeshare were introduced. According to supply, demand and basic condition, developing timeshare estate were provided with basic condition in China. Analyzing the history of timeshare we can get the conclusion that it was unused real estate to startup the timeshare and so the development of timeshare in China have partly active effect. At last, in this paper the policy risk, consumption anticipation risk, lack of demand risk, product design risk, market orientation risk, system management risk, competition risk, internationalization risk, and market impression risk were analyzed except the market risk, business risk and polity risk and so on which were the common risks of real estate. And the countermeasure and measure how to promoting the development of timeshare estate were put forward.     

Discussion on Problems and Countermeasures of RealEstate Management in China

The problems and their causations of real estate management in our country are analysed and four countermeasures are presented in this paper. It is hoped to advance quality and level of real estate management in our country and to promote healthy development and positive circulation of real estate industry.     

The Real Option Method of Real Estate Exploitation Evaluation

Real estate exploitations have high risk and its exploitation environment is quite uncertain. The traditional investment value methods, such as the net present value and discount cash flow methods, usually undervalue the real estate value. In this paper the real option pricing theories and methods are applied to discuss real estate investment value under uncertainty. This method provides a new approach for real estate items.     

A Study on the Phases Division of Real Estate Project Life Cycle in China

Recently,many large and medium-sized real estate companies in China have attempted to construct a standard project management system regarding project culture,organization and value chain,to enhance their ability of integrating resources and effectively delivering projects.An appropriate definition of project phases is the base of standard management for these enterprises.According to the existed literature and the observation of some real estate companies,a Six-Phase(SP) approach is presented.The method standardizes real estate project in China by dividing a project life cycle into six phases.A case study shows that the six phases correspond appropriately with those suggested by the departments of four real estate companies.An industry survey by means of questionnaire has also been conducted.The respondents,most of which are the CEOs from 50 real estate companies in China,agreed that this approach is reasonable and acceptable.     

Empirical Analysis on Stock Market and Real Estate Market Wealth Effect in China

Based on the Modigliani's Life-Cycle Hypothesis of consumption,and relevant data,the paper empirically studies stock market and real estate market wealth effect in China by using the method of unit root test and cointegrating regression.The results show that,regardless of short-run effect and long-run effect,the stock market wealth has significantly negative effect on civil' consumption level,but real estate market wealth or housing market wealth has significantly positive effect on civil' consumption level.     

Application of Residential Environmental Adaptability to Environmental Influence Assessment of Real Estate Project

In this paper, the Environment Influence Assessment (EIA) characteristics of real estate are analyzed and the application of residential environmental adaptability to the EIA of real estate is mentioned.The assessment index system of residential environmental adaptability and the method of assessment are submitted, which can be used to guide the EIA of real estate in order to create a suitable residential environment and improve the living standard.     

Real Option Method in Real Estate Investment Decision

Through analysis of basic assumptions and limitations of the conventional real estate investment decision method, in this paper, its unconformity to the investment environment, which includes a great number of uncertain elements, is pointed out. By analyzing the real option and the price formula, the pattern of real option in real estate investment decision is put forward and this breaks through the limitations of the conventional investment decision method and makes the decision scientifically and reasonably, moreover, it has some directive significance to investment administration work of real estate corporation.     

The Purchasers'' Risks and Its Precautions in the Pre-Selling of Commercial Houses

With the development of innovation in economic system,the real estate business became more and more active in recent years.In order to fit the innovation in housing system,the commercial housing pre-selling emerged,as the times require.Because the commercial housing pre-selling is still in the first phase in China,and the legal relations of the business are comparatively complicated,the legislation is not perfect correspondingly.So there are some new problems in the pre-selling of commercial houses.Hence the purchasers' risks and the precautions in the pre-selling of commercial houses are discussed in this paper.     

Study on the Mechanism of the Effect of Urban Planning System on the Price of Real Estate

Based on the review of progress of research on the influence of urban planning on the price of real estate both at home and abroad, the author analyzes and summarizes the mechanism of the effect of the urban planning system on the price of real estate from three basic levels as strategy planning, implementation planning and planning administration and suggests that the local government should make use of this mechanism to carry out the guidance on the balanced development of urban economy, society and environment in real estate realm.