Enlightenment from Switzerland Tourism for Hebei Province,China

Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental protection, cultural heritance, exhibition marketing, investment, brand management, hotel management, and so on. On this basis, four suggestions are recommended to upgrade tourism in Hebei Province based on its actual situations, namely regulating tourism market, pushing tourism education, attracting investments, and building tourism brand.     

茶叶营销发展趋势探析 以安溪铁观音为例

在考虑当前茶叶市场消费需求的基础上,介绍了茶叶营销的十种发展趋势。包括茶叶文化营销、品牌营销、旅游营销、绿色营销、网络营销、国际营销、体育营销、精深加工产品营销、事件营销和茶庄园营销。     

发挥资源优势，开展民族茶文化旅游

把茶的种植、生产、加工、品鉴和旅游有机结合起来,组成既有休闲又有文化底蕴的生态旅游,是当前从一个全新的角度提升旅游品质和宣传、普及茶文化的一个有机体。云南民族茶文化资源源于得天独厚的自然环境,资源丰富、种类齐全的茶树品种,多彩多姿的民族茶文化,丰富的民族茶文化遗迹,花色繁多、工艺考究的普洱茶及工艺。作为现代旅游的一个重要组成部分,民族茶文化旅游不仅丰富了现代旅游的内涵,还提高了现代旅游的质量,满足了游客的文化需求。对民族茶文化旅游开发,将会有更多的人了解茶文化,关注茶知识,消费茶产品,从而推动茶叶市场健康发展,带动整个茶行业经济的增长。做好民族茶文化旅游,需加大野生型茶园和古茶树的保护工作,加强云南特有民族茶文化的再次深度挖掘,将丰富多彩的民族茶文化有机的融入到旅游中,使茶文化得到更好的宣传和普及。     

Theories and Practices of Remembering Nostalgia in New Urbanization

As the National Conference on New Urbanization proposed, "(new urbanization) should enable residents to see mountains and waters, and remember nostalgia". Nostalgia is a kind of memories and yearning deep in the heart for one's homeland or the place once lived in, it is the softest emotion and also a spiritual need. To keep nostalgia in new urbanization is to preserve history, culture, memories, and humanistic spirits of the homeland, and also to maintain local cultural genes and carry forward rural civilization. The foundation of remembering the nostalgia is to intensify culture protection. And by means of protecting cultural heritage and style of the traditional settlement practically, preserving cultural gene, inheriting cultural memory, creating cultural brand and characteristic landscape etc., the nostalgia can meet the spiritual demands of the residents, such as homesickness, life emotion, historical emotion and cultural emotion in the process of new urbanization. The key of remembering nostalgia is to promote the construction of small characteristic towns. Relying on on-site urbanization, the signifi cant ways of achieving new urbanization are star-studded layout of small towns and the construction of small characteristic tourism town. The construction of Hunan-style Tourism Town is a positive attempt and exploration of remembering nostalgia, and it contributes to the construction of a beautiful and poetic homeland for the human-centered new urbanization.     

Exploitation Countermeasures of Farming Culture Tourism in the Dabie Mountains: Thinking on the Investigation of Hani Terrace Tourism Development in Yunan Province

Farming culture is the main part of Chinese outstanding traditional culture and also the important spiritual and cultural resources to construct the core values of the Chinese nation. In the new era, fully exploring and making full use of farming culture resources has important practical significance for the protection, inheritance and innovation of Chinese excellent traditional culture. The rapid development and successful brand shaping of Hani terrace tourism could provide experience for the exploration and utilization of farming culture tourism resources in other areas of China. Based on the analysis of development process of Hani terrace tourism as well as the successful experience of other regions for reference, ideas of developing farming culture tourism in the Dabie Mountains were proposed.     

莆田妈祖文化旅游地产发展思路研究

基于莆田定位为世界妈祖文化中心,从文化创意的视角研究妈祖文化旅游地产,旨在把妈祖文化资源优势转变为经济优势,延伸妈祖文化旅游产业链,提高妈祖文化旅游产业的附加值。应用SWOT 分析法分析了莆田拥有发展妈祖文化旅游地产的四大优势：妈祖文化发源地优势、临海且滞后开发的较原始自然环境生态优势、客源市场优势和政策环境优势,因此具有很大的发展空间。针对存在的优势、弱势、机遇和挑战,笔者提出了莆田发展妈祖文化旅游地产的思路：做好资源整合规划;突出旅游房地产的文化特色;提升旅游房地产的环境品质;创新融资平台;注重营销策略。文章为莆田妈祖文化旅游的跨越发展提供决策参考。     

Ancient Cultural Relics in Cities and Environmental Art Design: Series I of Urban Public Environment Design

Buildings and spatial environment left by history record evolution traces of cities and significant events related to the cities, and as a particular carrier of culture, they are witnesses of city development, and show the later generations memories of the city history. In urban planning, historical images must be respected, the relation between ancient cultural relics and urban planning handled properly, city brand established, and city image improved. The author, on the basis of exploring signifi cance of urban ancient cultural relics, used practical cases to fi gure out approaches of preserving urban ancient cultural relics in urban planning.     

Co-opetition Development of Cultural Tourism Complexes in Xishuangbanna: A Case Study of Gaozhuangxishuangjing and Xishuangbanna-Based Wanda International Resort

The cultural tourism complex is a comprehensive development model with cultural soft power as its core competitiveness, and is an industrial development system with tourism as the forerunner, culture as the core, and real estate as the platform and consumption carrier. The development status and trend of the cultural tourism complex as a new format of tourism industry integration under the guidance of the national strategy of all-for-one tourism are worthy of attention and discussion. With Xishuangbanna's two cultural tourism complexes of Gaozhuangxishuangjing and Xishuangbanna-based Wanda International Resort as the research object, this paper compared the similarities and differences of the two tourism complexes in their development and their respective problems, and analyzed the basis and condition for their co-opetition development. The ultimate goal of this paper was to seek the relevant countermeasures and suggestions for the two cultural tourism complexes to complement each other, promote each other, and jointly promote the development of tourism in Xishuangbanna.     

宁化茶产业SWOT分析及其发展策略研究

宁化县是全国的产茶重点县,茶产业是宁化县的特色产业,目前存在着品牌影响力不强、企业竞争力弱、全产业链发展不均衡、三产融合程度不高的问题。本研究在调研宁化茶产业基本情况的基础上,采用SWOT分析法,总结宁化县的区位、政策、生态与文旅资源优势,分析茶产业发展存在的不足与劣势,建议通过建设标准化茶园、大力推广宁化特色茶品种、打造5条“森林康养+红色+客家”茶文旅融合路线、提升宁化茶品牌水平等措施,促进宁化茶产业转型升级。     

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.     

Enlightenment from Tourism in Yellowstone National Park for Hebei Province,China

Yellowstone National Park is one of the most successful tourism destinations in the world, its development experience in terms of cultural tourism are valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experience of Yellowstone National Park in tourism development embodies 8 aspects: planning, infrastructure construction, ticket strategy, management mechanism, investment management, environmental management, identification system design, and tourism products. On this basis, 5 suggestions are recommended to upgrade tourism in Hebei Province based on its actual situation, namely appropriate proportions of ticket and revenue, scientific management, environmental protection and education, scientific planning, and resource classification.     

Human Settlement Science-oriented Analysis of Rural Tourism Attraction System

Human settlement resources belong to tourist resources in a broad sense. Rural areas with excellent human settlements have become favorable tourist destinations. From the perspective of human settlement science, tourism attraction system model can be established by factors of harmony of rural ecology, harmony of rural life, harmony of rural production and harmony of rural culture. Concrete strategies for improving rural tourism attractiveness based on science of human settlements were proposed from the perspectives of optimization of ecological environment, education of original residents, upgrading of agricultural landscapes and products, and construction of rural tourism culture.     

Salt Culture and Sports Leisure Tourism Landscape Design

The modern value of salt culture was analyzed firstly, and then the relationship between salt culture and sports leisure tourism landscape design was discussed. Afterwards, the cultural elements of sports leisure tourism landscape in salt culture were analyzed, and the examples of applying salt culture to sports leisure tourism landscape design were enumerated to explain how to spread salt culture through sports leisure tourism landscape.     

Enlightenment from Eco-tourism of Great Barrier Reef for Hebei Province,China

Great barrier reef in Australia was taken for example to analyze its experience in management,protection,marketing,infrastructure,derivative design,and brand building.On this basis,concrete suggestions were given for eco-tourism development in Hebei Province based on its actual situation:enhancing environmental law enforcement and ecological management,strengthening advertisement and promotion,innovating tourism operation and management,and caring tourists.     

Tourism Destination Eco-Security and Its Dynamic Evaluation Method

Ecological security of tourism destination is an important factor for the sustainable development of tourism industry, and many tourism destinations are threatened by various ecological problems. A complete understanding of eco-security situation is the foundation of maintaining sustainable development for tourism destinations. However, study on tourism destination eco-security has remained in the initial stage, based on domestic and international researches, the connotations and dynamic characteristics of tourism destination eco-security were discussed. Then, evaluation method of tourism destination eco-security and standard system were proposed, also dynamic evaluation method of tourism destination eco-safety based on the situation evaluation and trend was analyzed.     

Integrating Green Tourism of Jiangxi Province into “One Belt and One Road” Strategy

"One Belt and One Road" is a signifi cant move of China to further deepen reform and opening up and improve economic development, and also a key working point of the future national development. This paper, on the basis of study on "One Belt and One Road" strategy and current situation of green tourism in Jiangxi, proposed that green tourism in Jiangxi could integrate into the construction of "One Belt and One Road" from the four perspectives of information flow, cultural flow, traffic flow and regional collaboration flow, which contributed to the implementation of national strategies, promoted green tourism development of Jiangxi, and showed the "exceptionally beautiful scenes" of Jiangxi.     

Shifting subjects of health-care: placing "medical tourism" in the context of Malaysian domestic health-care reform

"Medical tourism" has frequently been held to unsettle naturalised relationships between the state and its citizenry. Yet in casting "medical tourism" as either an outside "innovation" or "invasion," scholars have often ignored the role that the neoliberal retrenchment of social welfare structures has played in shaping the domestic health-care systems of the "developing" countries recognised as international medical travel destinations. While there is little doubt that "medical tourism" impacts destinations' health-care systems, it remains essential to contextualise them. This paper offers a reading of the emergence of "medical tourism" from within the context of ongoing health-care privatisation reform in one of today's most prominent destinations: Malaysia. It argues that "medical tourism" to Malaysia has been mobilised politically both to advance domestic health-care reform and to cast off the country's "underdeveloped" image not only among foreign patient-consumers but also among its own nationals, who are themselves increasingly envisioned by the Malaysian state as prospective health-care consumers.     

国内乡村旅游开发模式及其影响因素探讨

[目的]乡村旅游是现代旅游业向传统农业延伸的新尝试,21世纪后,乡村旅游实践的迅猛发展为国内学者提供了大量的研究案例,迫切需要进行归纳总结,提出具有代表性的开发模式,以更好地指导实践。[方法]从乡村旅游的概念出发,乡村旅游的要义包括空间属性、主体属性、资源(产品)属性等核心内涵。基于此,对乡村旅游开发模式及其影响因素进行探讨和总结亦应从关注乡村旅游的开发主体和发展阶段、乡村地区的地理区位及自然文化属性等核心影响因子切入,动态地考量各要素的作用及其相互关联。[结果]不同的乡村旅游目的地,区位、资源禀赋、政策环境、所处发展阶段均不相同,乡村旅游开发模式也存在很大差异。[结论]乡村旅游开发模式没有好坏之分,只有适合与否,要因地、因时制宜,不能生搬硬套。     

Study on Landscape Design of Rural Tourism Based on Guilin Scenery Culture

For the local rural tourism landscape, Guilin scenery is a rare natural and cultural scenic resort. Interpretation of Guilin scenery culture could show beautiful and moving natural and cultural artistic charm. In this paper, landscape design measures of Guilin scenery are analyzed from the angle of rural tourism landscape design. Via advocated planning opinion, scientific construction case on rural tourism landscape design of Guilin scenery is proposed, and it is emphasized playing recommendation and presentation role of digital media art on tourism landscape of Guilin scenery.     

基于SWOT分析的新疆特色农产品营销对策探析

依托新疆特有的农业生产资源,发展优势特色农产品,开展特色农产品的营销是实现特色优势资源转换,传统农业向现代农业转型和提高农民收入的重要途径。利用SWOT分析对新疆特色农产品营销环境的优势、劣势、机遇和威胁进行了分析。综合各种有利和不利的因素,提出了新疆应抓住中央援疆机遇和区位优势开拓国内外市场,加强品牌建设、文化营销和绿色营销,加强农业信息建设,提高农产品精深加工能力,提高农产品质量和安全,加强标准准化生产和三品认证等对策建议。