Converting or not converting to organic farming in Austria:Farmer types and their rationale

Reasons for converting to organic farming have been studied in a number of instances. However, the underlying rationale that motivates the behavior is not always made clear. This study aims to provide a detailed picture of farmers decision-making and illustrate the choice between organic and conventional farm management. Based on 21 interviews with farmers, a decision-tree highlighting the reasons and constraints involved in the decision of farmers to use, or not to use, organic production techniques was formulated. The accuracy of the decision-tree was tested through a written survey of 65 randomly sampled farmers. The decision-tree permits the identification of decision criteria and examines the decision-making process of farmers in choosing their farming method. It also allows for the characterization of farmer strategies and values, identifying five types of farmers: the committed conventional; the pragmatic conventional; the environment-conscious but not organic; the pragmatic organic; and the committed organic. The importance of taking into account heterogeneity in farmers attitudes, preferences, and goals and their impact on the choice of a farming method is emphasized.Ika Darnhofer is an Assistant Professor at the Institute of Agricultural and Forestry Economics at the University of Natural Resources and Applied Life Sciences Vienna. She received both her MSc and PhD in Agricultural Economics from the University of Natural Resources and Applied Life Sciences Vienna, working on issues of agricultural development in Africa. Her current research interests include economic and sociological analyses of factors that shape farmers land use decision-making behavior, with a particular focus on organic farming.Walter Schneeberger is a Full Professor of Farm Business Management and Head of the Institute of Agricultural and Forestry Economics at the University of Natural Resources and Applied Life Sciences Vienna. His current research interests include the economics of producing and processing agricultural products and farm business management for both conventional and organic farms.Bernhard Freyer is a Full Professor of Organic Farming and Head of the Institute of Organic Farming of the University of Natural Resources and Applied Life Sciences Vienna. His work on organic farming focuses on its agronomic aspects (plant cultivation, crop rotations, and soil fertility) as well as on the analysis of conversion to organic farming (planning process, farm development) and its potential for regional development.     

Identifying Potential Within-Field Management Zones from Cotton-Yield Estimates

Remotely-sensed cotton yield estimates, collected mid-season over the past 11 years, were investigated to identify the degree of temporal stability exhibited in two irrigated fields on Colly Central farm, Collarenabri, NSW, Australia. In particular, the aims of the investigation were: (1) to develop stable yield zones from multi-year yield estimates derived from 11 consecutive years' mid-season Landsat TM imagery; (2) to discover the number of consecutive years of yield estimates required to give similar stable estimates of yield zones to those derived from all 11 years of available data. Results of the investigation indicate that the fields described in the study exhibit a strong degree of temporal stability. Additionally, where an assumption is made that 11 years worth of yield estimates will cluster to generate the most temporally stable regions of similarity, the mapping of clusters generated using 5 or more years will generate comparable regions of similarity with high confidence that the regions will indeed closely match those of the temporally stable 11 year estimates.     

The “Null Hypothesis” of Precision Agriculture Management

As precision agriculture strives to improve the management of agricultural industries, the importance of scientific validation must not be forgotten. Eventually, the improvement that is imparted by precision agriculture management must be considered in terms of profitability and environmental impact (both short and long term). As one form of precision agriculture, we consider site-specific crop management to be defined as: Matching resource application and agronomic practices with soil and crop requirements as they vary in space and time within a field. While the technological tools associated with precision agriculture may be most obvious, the fundamental concept will stand or fall on the basis of scientific experimentation and assessment. Crucial then to scientifically validating the concept of site-specific crop management is the proposal and testing of the null hypothesis of precision agriculture, i.e. Given the large temporal variation evident in crop yield relative to the scale of a single field, then the optimal risk aversion strategy is uniform management. The spatial and temporal variability of important crop and soil parameters is considered and their quantification for a crop field is shown to be important to subsequent experimentation and agronomic management. The philosophy of precision agriculture is explored and experimental designs for Precision agriculture are presented that can be employed in attempts to refute the proposed null hypothesis.     

Providing Precision Farming Education Through Conferences and Workshops

In response to rapidly growing interest in precision farming, universities and others have developed numerous educational programs. Many of these events are multi-day conferences and workshops as these venues provide the time necessary for attendees to learn about the many technologies, analysis approaches, and management strategies that make up precision farming. The Washington State University Western Precision Agriculture Conference, the Assiniboine Community College Precision Agriculture Conference and the University of Nebraska–Lincoln Crop Modeling for Environment-Specific Management Workshop exemplify these types of educational programs. The Western Precision Agriculture Conference uses a traditional format where the audience primarily listens to presentations. The Assiniboine Community College Precision Agriculture Conference provides a mixture of presentations and hands-on sessions where attendees actually use precision farming tools or develop site-specific management plans. Finally, those who attend the University of Nebraska–Lincoln Crop Modeling for Environment-Specific Management Workshop complete exercises related to each topic and presentation. Because a conference or workshop brings many experts together for a short period of time, organizers of all three events have tried to capture conference content for later use in other educational programs. Their approaches to this include videotaping interviews of conference speakers and assembling software and data used during the conference on compact disk. Given the multidisciplinary nature of precision farming, conferences and workshops that utilize multiple expert presenters such as those discussed in this paper are among the best sources of precision farming education.     

Environmental and social risks, and the construction of “best-practice” in Australian agriculture

Amongst the environmental and social externalities generated by Australian agriculture are a number of risks both to the health and safety of communities living near sites of agricultural production, and to the end consumers of agricultural products. Responses to these potential risks – and to problems of environmental sustainability more generally – have included a number of programs to variously: define best-practice for particular industries; implement Quality Assurance procedures; and encourage the formation of self-help community Landcare groups. Taken together, these programs appear to deal comprehensively with both the social and environmental risks associated with agricultural production and products. However, these programs may also be interpreted as strategies that actually encourage the further intensification of agriculture, while attempting to reassure consumers that their food is safe and that farmers are doing all they can to protect the environment. Investigation of the Australian cotton and beef industries illustrates a number of strategies that have become evident between farmers, agri-science agencies, and the retail sector to manage these risks and define good farming practices in ways that satisfy their own perceived interests. Contrary to the image, therefore, of green consumption that is emerging as an integrated concern for clean (and thereby healthy) and sustainably produced foods, it appears that mainstream agricultural industries have bifurcated these concerns in ways that distract attention from production and processing methods, leaving conflict over on-farm production methods a characteristic only of those industries believed to have direct health impacts on nearby communities.     

Interactions of formal and informal knowledge systems in village-based tree management in central India

This study critiques the idea of a Western science -- indigenous knowledge dichotomy in agricultural knowledge by examining the hybrid nature of knowledge use and incorporation by villagers in Madhya Pradesh, India. By analyzing knowledge systems as multi-leveled structures consisting of concrete practices linked to more abstract, explanatory concepts, this paper illustrates how information from multiple sources is integrated into local bodies of knowledge about tree management. Practices such as urea fertilization from formal global science might be explained by concepts such as that of a hot/cold duality from informal folk science. Similarly, other pieces of knowledge stemming from diverse knowledge systems are shown to become mixed and matched on practical and conceptual levels. Additionally, several knowledge elements used locally appear to be held in common by many knowledge systems around the world, rendering the determination of their origins in one system or another nearly impossible. These observations lead to the conclusion that local knowledge systems of tree management are better characterized as open systems rather than distinct, closed systems. Furthermore, the constant exchange of material between formal and informal, local and global systems renders untenable any strict dichotomy of knowledge systems.     

Bringing political economy into the debate on the obesity epidemic

This paper takes what has been termed the epidemic of obesity as the point of departure to examine the way in which political economic factors intersect with diet and nutrition to determine adverse health outcomes. The paper proposes several concepts to better understand the dynamics of the foodscape – institutional sites for the merchandising and consumption of food. These include the concepts of spatial colonization and pseudo foods. With a focus on critical dimensions of the contemporary foodscape, principally supermarket merchandising practices, as well as trends in other food vending operations, the paper explores incentives that motivate capital to spatially colonize the foodscape with aggressively promoted high fat/high sugar pseudo foods. The paper reports on extensive research on trade industry publications as well as data collected through onsite investigations of supermarket practices of the three largest Canadian retail supermarket operations. In addition, current merchandising practices of convenience chain store operations and some non-traditional food vending sites are examined. In concluding, it is argued that the rapidly evolving interdisciplinary debate around the obesity crisis would benefit considerably from the insights to be gained from political economic analysis of retail food industry practices and trends.     

Constructing “green” foods: Corporate capital, risk, and organic farming in Australia and New Zealand

Public concern over environmentalquality and food safety has culminated in thedevelopment of markets for green foods – foodsthat are variously construed as fresh, chemical-free,nutritious, natural, or produced in anenvironmentally-sustainable manner. Understanding theemergence of green foods is dependent on analysisboth of the ways in which foods are produced andprocessed, and of the meanings that are attached tothem at each stage of their production,transformation, and consumption. The notion of greenfoods is thereby understood here as a fluid andcontestable signifier that myriad actors involved inthe production/consumption cycle may attempt to shapefor their own purposes. This paper explores corporate capital's recent attempts, through certification logosand advertising, to signify the healthiness andenvironmental virtues of organically-produced foods inAustralia and New Zealand. These attempts have not,however, been universally successful either in termsof gaining consumer interest, or in gaining agreementsbetween farmers, certifying organizations, andcapitalist firms over the meaning of organic and thepractice of sustainable agriculture. The experienceof corporate involvement in the organics industry isillustrative of yet-to-be-resolved processes ofreflexive modernization. As food production andtransformation continues to produce environmental andsocial risks, the question of just what makes foodgreen will continue to be a source of social conflict.     

Food assistance through “surplus” food: Insights from an ethnographic study of food bank work

In Canada, food assistance is provided through a widespread network of extra-governmental, community-based, charitable programs, popularly termed food banks. Most of the food they distribute has been donated by food producers, processors, and retailers or collected through appeals to the public. Some industry donations are of market quality, but many donations are surplus food that cannot be retailed. Drawing on insights from an ethnographic study of food bank work in southern Ontario, we examined how the structure and function of food banks operate to facilitate the distribution of foods not marketed through the retail system. Our findings indicate that the handling of industry donations of unsaleable products is a labor-intensive activity, made possible by the surfeit of unpaid labor in food banks, the neediness of food bank clients, and clients lack of rights in this system. The marshalling of volunteer labor to serve a corporate need might be construed as a win-win situation because the work of salvaging edible foodstuffs from among industry surplus helps to feed the hungry while also diminishing the amount of refuse deposited in landfill sites, sparing corporations disposal costs and landfill tipping fees, and helping them forge an image of good corporate citizenship. However, the reliance of food banks on industry donations means that food assistance becomes defined as that which the corporate sector cannot retail. Moreover, the intertwining of food bank work with corporate needs may function to further entrench this ad hoc secondary food system and mitigate against initiatives to develop more effective responses to problems of hunger and food insecurity in our communities.     

Gendered participation in water management: Issues and illustrations from water users‘ associations in South Asia

The widespread trend to transferirrigation management responsibility from the stateto communities or local user groups has byand large ignored the implications ofintra-community power differences for theeffectiveness and equity of water management. Genderis a recurrent source of such differences. Despitethe rhetoric on womens participation, a review ofevidence from South Asia shows that femaleparticipation is minimal in water usersorganizations. One reason for this is that theformal and informal membership criteria excludewomen. Moreover, the balance between costs andbenefits of participation is often negative forwomen because complying with the rules and practicesof the organization involves considerable time costsand social risks, whereas other ways to obtainirrigation services may be more effective for femalewater users. Although effective, these other andoften informal ways of obtaining irrigation servicesare also typically less secure. More formalparticipation of women can strengthen womensbargaining position as resource users withinhouseholds and communities. Greater involvement ofwomen can also strengthen the effectiveness of theorganization by improving womens compliance withrules and maintenance contributions. Furtherdetailed and comparative research is required toidentify the major factors that affect womensparticipation and control over resources, ifdevolution policies are to address the tensionbetween objectives of transferring control overresources to community institutions, and ensuringthe participation of all members of the community,especially women.     

The community idea in American country life

The American Country LifeAssociation was heir to Theodore Roosevelt'sCountry Life Commission, which examined thegeneral conditions of farming life in the opencountry, and...its larger problems. In1919, Kenyon Butterfield, a member ofRoosevelt's Commission, met withrepresentatives from 30 states and 25 nationalorganizations to form the American Country LifeAssociation. In that year, Butterfield, ACLA'sfirst president, published a book, TheFarmer and the New Day, whose defining chapterwas The Making of Communities: The CommunityIdea. The ACLA was educator created and led.Solutions to rural problems were seen aseducational matters. But educational philosophywas undergoing scrutiny and new educationalconcepts were arising from the bustling,industrializing, urbanizing times of late19th century. The experimental,unconstrained spirit of the nation at the turnof the century was formalized as pragmatism. Aleading pragmatist and educator of the time wasJohn Dewey, a contemporary of Butterfield.The communitarianism of Butterfield and Deweycarried throughout the life of ACLA in avariety of forms. Even after ACLA ended as anorganization in 1976, the concerns and idealscontinued in successor organizations, and canbe found in environmental, sustainableagriculture, and rural life organizationstoday. This paper traces one of continuingthemes of the ACLA, the community idea as a wayof adding a social dimension to agriculture'seconomic policies and development. The ACLAstory is a metaphor for country life throughmuch of 20th century America. ACLA is alsoa lesson in how organizations come into being,flourish, falter, die, and leave their legaciesto future generations.     

Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado

Research explored methods for shortening the food links or developing the local foodshed by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include that price is not a significant factor in purchasing decisions; that food buyers prioritize quality as their top purchasing criterion but are not aware that local farmers can provide higher quality, that institutions are interested in buying locally; that small farms can offer comparable or higher quality produce andservice; and that farmers need to show buyers what the quality of produce and service they can provide.     

Sampling Strategies for Mapping Soil Phosphorus and Soil Potassium Distributions in Cool Temperate Grassland

Unlike the situation for arable soils, virtually nothing is known about the spatial dependencies of soil properties in cool temperate grassland or about what the optimal sampling strategies ought to be for mapping soil nutrient distributions in such situations. The aim of this study was to investigate the spatial variability in plant-available (soil) phosphorus and potassium in a grass silage field in Northern Ireland and devise optimal sampling strategies for mapping their distributions. Soil samples were collected from the field at 25 m intervals in a regular rectangular grid to provide a database of soil properties. Different data combinations were subsequently abstracted from this database for comparison purposes, and ordinary kriging used to produce interpolated soil maps. Soil potassium displayed greater spatial variability than soil phosphorus. In keeping with this observation, the results of three separate statistical procedures demonstrated that the optimal sample size for estimating the true population means was about twice as large for soil potassium as for soil phosphorus. Optimal sampling strategies, however, related not just to sample size but to sample combination and field shape as well.     

Losing ground: Farmland preservation,economic utilitarianism,and the erosion of the agrarian ideal

The trajectory of the public discourse on agriculture in the twentieth century presents an interesting pattern:shortly after World War II, the manner in which farming and farmers were discussed underwent a profound shift. This rhetorical change is revealed by comparing the current debate on farmland preservation with a tradition of agricultural discourse that came before, known as agrarianism. While agrarian writers conceived of farming as a rewarding life, a public good, and a source of moral virtue, current writers on farmland preservation speak of farming almost entirely in utilitarian terms describing its productive capacity and its economic returns. Proponents of farmland preservation use essentially the same underlying framework as critics of preservation:n economic utilitarian paradigm that purports to eschew normative values and evaluate land use decisions based on economic criteria only. I argue that, despite their good intentions, farmland preservationists are doomed to piecemeal victories at best, because their arguments, which rely on a utilitarian justification and disregard the agrarian ethic, are inadequate. Without expanding its focus beyond farmland to encompass farming and farmers, the movement risks losing both integrity and effectiveness.Matthew J. Mariola recently received his Masters degree in the Land Resources program at the Gaylord Nelson Institute for Environmental Studies, University of Wisconsin-Madison. His research focuses on agrarian philosophy and farmer identity among conventional and organic farmers.The errors of politicians ignorant of agriculture can only rob it of its pleasures, and consign it to contempt and misery.– John Taylor, 1813     

Identifying ecosystem services using multiple methods: Lessons from the mangrove wetlands of Yucatan, Mexico

The failure to properly account forthe total value of environmental and natural resourcesresults in socially undesirable overexploitation anddegradation of complex ecosystems such as mangrovewetlands. However, most ecosystem valuation researchtoo often focuses on the question of what is the value and not enough on what peoplevalue. Nonmarket valuation practitioners have usedqualitative approaches in their work for some time.Yet, the relative strengths and weaknesses ofdifferent qualitative methods have been more thesubject of speculation than systematic research. Thestatistical examination of focus group and individualinterview data on ecosystem services illustrates thatthe two methods generate important but differentecosystem service data. Further, the data show thatthe use of multiple data collection methods offers amore robust understanding of what people value.     

Development of an Image Processing System and a Fuzzy Algorithm for Site-Specific Herbicide Applications

In precision farming, image analysis techniques can aid farmers in the site-specific application of herbicides, and thus lower the risk of soil and water pollution by reducing the amount of chemicals applied. Using weed maps built with image analysis techniques, farmers can learn about the weed distribution within the crop. In this study, a digital camera was used to take a series of grid-based images covering the soil between rows of corn in a field in southwestern Quebec in May of 1999. Weed coverage was determined from each image using a greenness method in which the red, green, and blue intensities of each pixel were compared. Weed coverage and weed patchiness were estimated based on the percent of greenness area in the images. This information was used to create a weed map. Using weed coverage and weed patchiness as inputs, a fuzzy logic model was developed for use in determining site-specific herbicide application rates. A herbicide application map was then created for further evaluation of herbicide application strategy. Simulations indicated that significant amounts of herbicide could be saved using this approach.     

War on foot and mouth disease in the UK, 2001: Towards a cultural understanding of agriculture

This article applies some ofthe insights from framing studies in policyresearch, metaphor analysis, and the history ofmedicine to a cultural understanding ofagriculture, using the 2001 outbreak of footand mouth disease in the UK as a case study.The article will show how metaphors of war wereused as a rhetorical frame by the media andas an implicit action frame by policy makers.It will be argued that although the war framemight initially have been useful in rallyingsupport for the slaughter policy, the metaphorlater backfired, when a metaphorical war turnedinto a literal holocaust. This might haveencouraged the public to perceive the policy asmedieval, brutal, and misguided, thuspotentially undermining the willingness ofsections of the public to support the slaughterpolicy in future outbreaks. If, on the otherhand, a vaccination policy were adopted in thefuture, care would need to be taken to avoidmetaphorical linkages with other controversiesover vaccination in other domains.     

Dirt in our mouths and hunger in our bellies: Metaphor, theory-making, and systems approaches to sustainable agriculture

The metaphor of the food system,dominant in current research approaches to sustainableagriculture, mirrors the productionist paradigm, whichreduces our relationship to land and food to theproduction and consumption of commodities. Theenactment of the familiar values of nourishment andhospitality is what the goal of sustainableagriculture would amount to in terms of our day to daylived experience. The metaphor of an earthen bowl asa theory of food and agriculture can embody thesevalues such that broader change might be achievedthrough embracing the idea and practice of theories asnourishing and theorizing as hospitable.     

Gender, land, and water: From reform to counter-reform in Latin America

Rural women did not fare very well inthe land reforms carried out during the Latin Americanreformist period of the 1960s and 1970s, with womenbeing under-represented among the beneficiaries. It isargued that women have been excluded from access toand control over water for similar reasons that theywere excluded from access to land during thesereforms. The paper also investigates the extent towhich women have gained or lost access to land duringthe counter-reforms of the 1980s and 1990s. Underthe neo-liberal agenda, production cooperatives aswell as communal access to land have largely beenundermined in favor of privatization and theindividual parcelization of collectives. Significantland titling efforts are also being carried outthroughout the region to promote the development of avigorous land market. This latter period has also beencharacterized by the growth of the feminist movementthroughout Latin America and a growing commitment bystates to gender equity. The paper reviews the extentto which rural womens access to land and, thus, waterhas potentially been enhanced by recent changes inagrarian and legal codes.     

Filling the white space between the ads

In this personal essay, subtitled A jaundiced view of journalism after 30 years in the trenches, the author discusses the ethics challenges too often involved in the relationships between farm magazines and advertisers. Collusion between advertisers and editors is a clear and present danger, particularly in times when publications are struggling economically. Yet a more important question relates to agricultural journalists' collective failure to report on the underlying structural changes in agriculture and the broader society.Gene Logsdon is a farmer, writer, and editor who lives in Ohio and is recognized as one of agricultural journalism's most respected critics. He is the author of several books, includingHomesteading: How to Find New Independence on the Land, while his work also has appeared in major farm magazines and a newspaper column, The Country Rover. He studied philosophy and history at Bellarmine College and earned a master's degree in folklore and did doctoral work in American studies at Indiana University.