Governance in the Global Agro-food System: Backlighting the Role of Transnational Supermarket Chains

With the proliferation of private standards many significant decisions regarding public health risks, food safety, and environmental impacts are increasingly taking place in the backstage of the global agro-food system. Using an analytical framework grounded in political economy, we explain the rise of private standards and specific actors – notably supermarkets – in the restructuring of agro-food networks. We argue that the global, political-economic, capitalist transformation – globalization – is a transition from a Fordist regime to a regime of flexible accumulation (Harvey, 1989). We also argue that the standard making process of this new regulatory regime is increasingly moving from the front stage – where it is open to public debate and democratic decision-making bodies – to the backstage – where it is dominated by large supermarket procurement offices. We assert that transnational supermarket chains are increasingly controlling what food is grown where, how, and by whom. We also contend that the decision-making processes of transnational supermarket chains are typically “black-boxed.” The Euro-Retailer Produce Working Group (EUREP) is presented as a case of private governance by transnational supermarket chains. We conclude by examining the limitations and long-term efficacy of a system of private governance in the global agro-food system. Jason Konefal is a doctoral candidate in the Department of Sociology at Michigan State University. His interests include environmental sociology, food and agriculture, social movements, and science and technology studies. His dissertation research examines the political economic restructuring of the global agrifood system and the implications for social and environmental movements. Michael Mascarenhas is a doctoral candidate in the Department of Sociology at Michigan State University. His interests include political economy, the sociology of science and technology, environmental and rural sociology, and globalization and development. His current research involves a critical analysis of neoliberal water policy reform and indigenous inequalities. As of September 2005, Michael has taken a position in the Department of Sociology at Kwantlen University College in Surrey, British Columbia, Canada. Maki Hatanaka is a doctoral candidate in the Department of Sociology at Michigan State University. Her interests include food and agriculture, development, and gender. Much of her recent research focuses on standards and thirdparty certification and their social and environmental implications.     

Is HACCP Nothing? A Disjoint Constitution between Inspectors, Processors, and Consumers and the Cider Industry in Michigan

The transmission of a product or idea from one culture or point of origin to another and the maintenance of control outside the new locality has been referred to as the distribution and maintenance of “nothing.” This perspective has been used to describe the global marketplace and the influence of large multinational corporations on the politics and cultures of host countries. This paper uses this concept, but within a much smaller context. Using the sensitizing concept of a “disjoint constitution,” we interviewed health inspectors and apple cider producers in Michigan to determine if the implementation of the Hazard Analysis and Critical Control Points (HACCP) program designed to ensure food safety was characterized by a power differential that would favor the inspectors. In addition, a larger survey of processors and an internet survey of apple cider consumers was conducted to supplement this data. It was found that HACCP had characteristics of both “nothing” and “something” and that better communication is needed between these groups to move it further along toward the something end of the continuum. Toby A. Ten Eyck is an Associate Professor in the Department of Sociology and affiliated with the National Food Safety and Toxicology Center at Michigan State University. His work focuses on the development, dissemination, and interpretation of mass media risk messages. Donna J. Thede completed her Ph.D in Food Science partially through this research project and is now a Senior Scientist in Nutrition & Regulatory Affairs with the Kellogg Company.  Gerd Bobe conducts research on nutrition and cancer as a fellow in the Cancer Prevention Fellowship Program, Division of Cancer Prevention, National Cancer Institute, National Institutes of Health (Bethesda, Maryland). Previously, he evaluated food safety policies for the Department of Food Science and Human Nutrition and the National Food Safety and Toxicology Center at Michigan State University. Leslie D. Bourquin is an Associate Professor in the Department of Food Science and Human Nutrition and is affiliated with the National Food Safety and Toxicology Center and Food Safety Policy Center at Michigan State University. His research examines factors influencing the effective implementation of food safety standards and the ultimate impacts of these standards on public health.     

Social change and the adoption and adaptation of knowledge claims: Whose truth do you trust in regard to sustainable agriculture?

This paper examines sustainable agriculture’s steady rise as a legitimate farm management system. In doing this, it offers an account of social change that centers on trust and its intersection with networks of knowledge. The argument to follow is informed by the works of Foucault and Latour but moves beyond this literature in important ways. Guided by and building upon earlier conceptual framework first forwarded by Carolan and Bell (2003, Environmental Values 12: 225–245), sustainable agriculture is examined through the lens of a “phenomenological challenge.” In doing this, analytic emphasis centers on the interpretative resources of everyday life and the artful act of practice – in other words, on “the local.” Research data involving Iowa farmers and agriculture professionals are examined to understand how social relations of trust and knowledge are contested and shaped within and between agricultural social networks and organizational configurations. All of this is meant to further our understanding of what “sustainable agriculture” is and is not, who it is, and how these boundaries change over time. Michael S. Carolan is an Assistant Professor of Sociology at Colorado State University. His areas of specialization included environmental sociology, sociology of science and knowledge, sociology of food systems and agriculture, and the sociology of risk. Some of his recent writings have focused on the theorizing of nature–society relations, epistemological issues related to agriculture (and sustainable agriculture in particular), and the processes by which knowledge claims are constructed and contested in response to environmental threats.     

Luxus Consumption: Wasting Food Resources Through Overeating

In this paper, we redefine the term luxus consumption to mean food waste and overconsumption leading to storage of body fat, health problems, and excess resource utilization. We develop estimates of the prevalence of luxus consumption and its environmental consequences using US food supply, agricultural, and environmental data and using procedures modeled after energetics analysis and ecological footprint analysis. Between 1983 and 2000, US food availability (food consumption including waste) increased by 18% or 600 kcal (2.51 MJ) per person. This luxus consumption required 0.36 hectares (ha) of land and fishing area per capita, 100.6 million ha for the US population, and 3.1% of total US energy consumption. Luxus consumption increased more for particular foods, such as high fructose corn syrup (HFCS), 22% of which was used in carbonated beverages. As an example, the luxus consumption of sweetened soda, 31.8 l per capita, used 0.8% of the US corn crop (230,555 ha of land); 33.6 million kg of nitrogen fertilizer; 175,000 kg of Atrazine herbicide; 34 million kg of nitrogen fertilizer; 2.44 trillion kcal (10.2 PJ) for production inputs and post-harvest handling; and led to 4.9 million metric tons of soil erosion. Diet soft drink luxus consumption was 43.9 l/capita. Assuming half of US soft drink luxus consumption was bottled in plastic, the energy cost for plastics would have been 2.49 trillion kcal (10.4 PJ) in 2000. Total HFCS availability above baseline in 2000 required 4.6 times the resources used for soft drinks alone. This analysis suggests the utility and applicability of the concept of luxus consumption to environmental analysis and for estimating the effects of excess food utilization. Dorothy Blair, PhD, received her master’s and doctoral degrees in Human Nutrition from Cornell University and is currently a faculty member in the Department of Nutritional Sciences and the Science, Technology, and Society Program at Pennsylvania State University. Her research and teaching focus on food ecology, food and culture, and the food system both nationally and internationally. She has published articles on obesity, energy expenditure, agriculture and food system issues, and community food security. Jeffery Sobal, PhD, earned a doctorate in Sociology from the University of Pennsylvania and a master’s in Public Health from Johns Hopkins University. He is currently a faculty member in the Division of Nutritional Sciences at Cornell University. His research and teaching focus on the application of social science theories and methods to food, eating, and nutrition. He has published material on social patterns and consequences of body weight, the conceptualization of the food and nutrition system, and the process of making food choices.     

Social and environmental attributes of food products in an emerging mass market: Challenges of signaling and consumer perception, with European illustrations

This paper focuses on the environmental and ethical attributes of food products and their production processes. These two aspects have been recently recognized and are becoming increasingly important in terms of signaling and of consumer perception. There are two relevant thematic domains: environmental and social. Within each domain there are two movements. Hence the paper first presents the four movements that have brought to the fore new aspects of food product quality, to wit: (1) aspects of environmental ethics (organic agriculture and integrated agriculture), and (2) social ethics (fair trade and ethical trade). Next, it describes how the actors in the movements (producers, retailers, NGOs, and governments) are organized and how consumers perceive each of the movements. From the perspective of the actors in the movements themselves, the movements are grouped into two “actors’ philosophies.” The first is a “radical” philosophy (the organic production and fair trade movements that arose in radical opposition to conventional agriculture or unfair trade relations), and the second is a “reformist” philosophy (the integrated agriculture and ethical trade movements that arose as efforts to modify but not radically change conventional agriculture). From the point of view of consumers, the classification of the movements is based on perceptions of the “domain” of the movements. That is, consumers tend to perceive the organic production movement and the integrated agricultural movement as a single group because they both deal with the environment. By contrast, consumers tend to group the fair trade movement and the ethical trade movement together because they both deal essentially with social ethics. Recently, key players such as large retailers and agribusinesses have adopted as part of their overall quality assurance programs both environmental and ethical attributes. Their involvement in and adoption of the goals of the movements have, however, generated tensions and conflicts. This is particularly true within the radical movements, because of concerns of cooptation. Finally, the paper identifies challenges faced by those promoting food products with environmental and social/ethical attributes as they attempt to communicate coherent signals to consumers at this crucial moment in the emergence of a mass market for these products. Jean -Marie Codron is a Senior Researcher at INRA and co-director of MOISA, a public joint research laboratory involved in the social sciences. His research interests focus on three main lines of research: economics of contracts, economics of the firm, and economics of market institutions, with applications to “complex” food sectors, where product quality is difficult to measure and/or to signal to the consumer. Lucie Sirieix is Professor of Marketing and Consumer Behaviour at SupAgro Montpellier, France, a national higher education establishment under the Ministry of Agriculture, Fisheries and Food. Within the MOISA research unit, her main research topics are variety seeking, risk and trust, environmental and ethical consumer concerns, and sustainable consumption. Her specific research areas include organic products, fair trade, and regional products. Thomas Reardon is Professor of Agricultural Economics at Michigan State University. His work focuses on globalization, consolidation in the retail and processing sectors, and their effects on agrifood systems and trade as well as on the economics of private quality and safety standards.     

Learning Democracy Through Food Justice Movements

Over time, the corporate food economy has led to the increased separation of people from the sources of their food and nutrition. This paper explores the opportunity for grassroots, food-based organizations, as part of larger food justice movements, to act as valuable sites for countering the tendency to identify and value a person only as a consumer and to serve as places for actively learning democratic citizenship. Using The Stop Community Food Centre’s urban agriculture program as a case in point, the paper describes how participation can be a powerful site for transformative adult learning. Through participation in this Toronto-based, community organization, people were able to develop strong civic virtues and critical perspectives. These, in turn, allowed them to influence policy makers; to increase their level of political efficacy, knowledge, and skill; and to directly challenge anti-democratic forces of control. Charles Z. Levkoe recently earned a Master’s degree from the Faculty of Environmental Studies at York University. His research interests focus on alternative responses to urban and rural food security issues and considers the role of grassroots organizations, their connection to place and their ability to organize across scales. He has been active in food security and community gardening movements across Canada. This paper was prepared for the 2004 joint meeting of the Agriculture, Food, and Human Values Society (AFHVS) and the Association for the Study of Food and Society. It was selected as the winner of the 2004 AFHVS Student Essay Contest.     

Contextualizing farmers’ attitudes towards genetically modified crops

Analyses of the role of technological development in agriculture are central to an understanding of social change in agri-food systems. The objective of this paper is to contribute to the formation of a broader perspective of how farmers are positioning themselves with respect to controversial agricultural technologies through an empirical analysis of Washington State farmers’ willingness or unwillingness to try Genetically Modified Organisms (GMOs) technology on their farms. The use of this type of biotechnology in farming has been criticized for its potential harmful effects on natural environments and socio-cultural systems, while proponents highlight the possibilities for increasing production with minimal use of other inputs. An analysis of the extent of farmers’ expressed willingness to use GMOs provides an opportunity to better understand how their diverse thoughts about controversial agricultural technologies are shaped not only by their own experiences but also by social context. The present study does this by analyzing data from a farm survey conducted on a random sample of farmers from across Washington State. The results show that the production practices farmers utilize and the market strategies they employ may be at least as useful as farmers’ socio-economic characteristics in explaining what types of farmers appear to be more or less interested in potentially using this technology. Furthermore, the relationship between level of formal education and willingness to use GMOs is not straightforward. It may hide differences between farmers with respect to where and how they received their formal education as well as the type(s) of knowledge they gained. It is argued that future research should recognize the diversity that exists in farmers’ interests vis-á-vis particular technologies and should also explore how these interests are shaped by farmers’ past and present social networks and life experiences. Kazumi Kondoh is a PhD candidate in the Department of Sociology at Washington State University. Her research interests include environmental policies, science and technology, and sustainable agriculture. Raymond Jussaume is an Professor and Chair, Community and Rural Sociology at Washington State University. His primary areas of interest are sociology of agriculture, development sociology, and political sociology.     

Victual Vicissitudes: Consumer Deskilling and the (Gendered) Transformation of Food Systems

A considerable literature addresses worker deskilling in manufacturing and the related loss of control over production processes experienced by farmers and others working in the agri-food industry. Much less attention has been directed at a parallel process of consumer deskilling in the food system, which has been no less important. Consumer deskilling in its various dimensions carries enormous consequences for the restructuring of agro-food systems and for consumer sovereignty, diets, and health. The prevalence of packaged, processed, and industrially transformed foodstuffs is often explained in terms of consumer preference for convenience. A closer look at the social construction of “consumers” reveals that the agro-food industry has waged a double disinformation campaign to manipulate and to re-educate consumers while appearing to respond to consumer demand. Many consumers have lost the knowledge necessary to make discerning decisions about the multiple dimensions of quality, including the contributions a well-chosen diet can make to health, planetary sustainability, and community economic development. They have also lost the skills needed to make use of basic commodities in a manner that allows them to eat a high quality diet while also eating lower on the food chain and on a lower budget. This process has a significant gender dimension, as it is the autonomy of those primarily responsible for purchasing and preparing foodstuffs that has been systematically undermined. Too often, food industry professionals and regulatory agencies have been accessories to this process by misdirecting attention to the less important dimensions of quality. JoAnn Jaffe teaches rural, environmental, and development sociology, the sociology of gender, and theory in the Department of Sociology and Social Studies of the University of Regina. Michael Gertler teaches rural sociology, the sociology of communities, and the sociology of agriculture in the Department of Sociology at the University of Saskatchewan. He holds a cross appointment in the Centre for the Study of Co-operatives.     

Restaurants,chefs and local foods: insights drawn from application of a diffusion of innovation framework

Chefs have been recognized as potentially important partners in efforts to promote local food systems. Drawing on the diffusion of innovation framework we (a) examine the characteristics of chefs and restaurants that have adopted local foods; (b) identified local food attributes valued by restaurants; (c) examine how restaurants function as opinion leaders promoting local foods; (d) explored network linkages between culinary and production organizations; and (e) finally, we consider some of the barriers to more widespread adoption of local foods in the culinary community. Analyzing quantitative and qualitative data collected from interviews with individuals from 71 restaurants, we compare and contrast restaurants that utilize relatively large amounts of locally-produced ingredients with restaurants using few, if any, local products. Results reveal that chefs are most interested in intrinsic food qualities, such as taste and freshness, and less interested in production standards. As opinion leaders, chefs utilize signage, wait staff, and cooking classes to promote local foods; however, the diffusion process across restaurants, and between restaurants and producers, is limited by network associations. Structural barriers such as distribution problems and lack of convenience were identified as limiting more widespread use of locally-grown foods. We offer several implications of this research for further work that seeks to engage chefs as opinion leaders who are important to building greater support for local food systems.

Utilization of durum wheat landraces in East Shewa,central Ethiopia: Are home uses an incentive for on-farm conservation?

The study was conducted in East Shewa, central Ethiopia, where durum wheat landraces were once popular, but were displaced and re-introduced. Combinations of survey techniques are employed to document the different home uses of durum wheat landraces and to assess whether these serve as an incentive to on-farm conservation. The findings reveal that wheat landraces have multiple dietary and sociocultural uses that contribute to the maintenance of landraces on-farm. Temporal analysis of historical information showed that (1) richness in food traditions is associated with a high level of landrace diversity on-farm; (2) food traditions in East Shewa did not change radically as a result of the integration of farmers into the market economy; and (3) farm households still have an appreciation of, and a preference for, the home-use related qualities of the landraces, this despite their long term disappearance and the subsequent availability of several improved wheat varieties. The study illustrates the relationship between the local availability of landrace wheats and their on-farm survival. The home uses of landraces plays an instrumental role in the promotion of on-farm (in situ) conservation. Augmenting conservation activities with non-breeding approaches (e.g., awareness-creation) would support the survival of wheat landraces for the foreseeable future. Bayush Tsegaye (PhD) is a graduate from Noragric – the Department of International Environment and Development Studies, of the Norwegian University of Life Sciences. Prior to joining the University, she was engaged in various development programs in Ethiopia affiliated with government institutions as well as national and international non-governmental organizations. Her research interests include community management of plant genetic resources, food security, and gender issues. Trygve Berg is an Associate Professor at Noragric – the Department of International Environment and Development Studies, of the Norwegian University of Life Sciences. His research interests focus on the management of plant genetic resources and participatory plant breeding.     

Capturing the Sustainability Agenda: Organic Foods and Media Discourses on Food Scares, Environment, Genetic Engineering, and Health

This paper undertakes a content analysis of newspaper articles from Australia, the UK, and the US concerned with a variety of issues relevant to sustainable food and agriculture from 1996 to 2002. It then goes on to identify the various ways in which sustainability, organic food and agriculture, genetic engineering, genetically modified foods, and food safety are framed both in their own terms and in relation to each other. It finds that despite the many competing approaches to sustainability found in scientific and agricultural production discourses, media discourses tend to reduce this complexity to a straightforward conflict between organic and conventional foods. Despite regular reporting of viewpoints highly critical of organic food and agriculture, this binary opposition produces discourses in which organic foods are seen as more-or-less synonymous with safety, naturalness and nutrition, and their alternatives as artificial, threatening, and untrustworthy. Particularly controversial food-related issues such as genetic engineering, food scares, chemical residues, and regulatory failure are treated as part of the same problem to which organic food offers a trustworthy and easily understood solution. Stewart Lockie is Associate Professor of Rural and Environmental Sociology and Associate Dean (Research) in the Faculty of Sciences, Engineering and Health at Central Queensland University. His main research interests lie in the greening of food and agriculture, food commodity networks, and natural resource management. Recent co-edited books include Rurality Bites: The Social and Environmental Transformation of Rural Australia and Consuming Foods, Sustaining Environments.     

Eating Right Here: Moving from Consumer to Food Citizen

The term food citizenship is defined as the practice of engaging in food-related behaviors that support, rather than threaten, the development of a democratic, socially and economically just, and environmentally sustainable food system. Ways to practice food citizenship are described and a role for universities in fostering food citizenship is suggested. Finally, four barriers to food citizenship are identified and described: the current food system, federal food and agriculture policy, local and institutional policies, and the culture of professional nutrition organizations. Jennifer L. Wilkins is a Senior Extension Associate in the Division of Nutritional Sciences at Cornell University and currently a Kellogg Food and Society Fellow. Her extension and applied research focuses on community food systems, regional dietary guidance, and farm to school connections.     

Building Community Capacity through Enhanced Collaboration in the Farmers Market Nutrition Program

The Farmers Market Nutrition Program (FMNP) is a federal-state partnership designed to provide fresh, locally grown produce to low-income participants at nutritional risk and expand consumer awareness and use of local produce sold at farmers markets. This paper describes the results of a collaboration initiative based on the typology of a “comprehensive, multisectorial collaboration” to support the FMNP. We report the outcomes of the partnerships that developed over three years, including increased outreach to FMNP participants and strategies to decrease barriers to participation. Those partnerships that reached higher degrees of coordination or collaboration are now addressing market accessibility and market quality in new ways. Those partnerships that exhibited the highest degree of collaboration are contributing to community capacity building beyond FMNP issues per se and to larger issues affecting the agriculture community and the food security of residents. Jamie S. Dollahite, PhD, RD, is an associate professor of Community Nutrition. She leads the Food and Nutrition Education in Communities programs, including Cornell Cooperative Extension’s role in the Farmers Market Nutrition Program, which provide outreach to and conduct research with limited resource audiences across New York State. Janet A. Nelson, MS Ed, is an Extension associate in Community Nutrition. Since 1999 she has coordinated Cornell Cooperative Extension’s role in the New York State Farmers Market Nutrition Program. For the preceding five years, Janet was Rural and Community Nutrition Educator for Cornell Cooperative Extension of Oswego County where she facilitated Extension’s relationship with the NYS-FMNP at the county level. Edward A. Frongillo, PhD, is an associate professor of Community and International Nutrition. His work includes the evaluation of program enhancements for the Farmers Market Nutrition Program, as well as studying the impact of nutrition programs for elders on food security, dietary intake, and nutritional status. Matthew Griffin, MS, is the Nutrition Resource Manager at the Food Bank of the Southern Tier, Elmira, New York where he coordinates nutrition, food safety, and community food security programs in connection with emergency food relief organizations.     

Eating Outside the Box: FoodShare’s Good Food Box and the Challenge of Scale

The concept of scale is useful in analyzing both the strengths and limitations of community food security programs that attempt to link issues of ecological sustainability with social justice. One scalar issue that is particularly important but under-theorized is the scale of social reproduction, which is often neglected in production-focused studies of globalization. FoodShare Toronto's good food box (GFB) program, engages people in the politics of their everyday lives, empowering them to make connections between consumption patterns and broader political-economic, cultural, and political-ecological issues. Community food security (CFS) projects such as the GFB are currently limited in their scope and reach and have been criticized for their inability to deliver food to a larger segment of marginalized, hungry people. A central dilemma for CFS projects is how to engage the majority of urban consumers who still eat “inside the box” of the industrial food system. We argue that the concept of scale helps clarify how CFS projects must “scale out” to other localities, as well as “scale up” to address structural concerns like state capacity, industrial agriculture, and unequal distribution of wealth. This requires the state and the third sector to recognize the importance of multi-scaled food politics as well as a long-term pedagogical project promoting ecological sustainability, social responsibility, and the pleasures of eating locally. Josée Johnston is an Assistant Professor in the Department of Sociology at the University of Toronto. She is interested in the radical potential of food politics in the context of neo-liberal globalism. Lauren Baker is a doctoral candidate in the Faculty of Environmental Studies at York University in Toronto, Canada. Her research interests include food politics, alternative food networks, and place-based social movements. Lauren worked with FoodShare Toronto as a program coordinator for five years and continues to be active in the community food security movement.     

Sustainability and multifunctionality in French farms: Analysis of the implementation of Territorial Farming Contracts

Sustainable agriculture and ways to achieve it are important issues for agricultural policy. However, the concept of sustainability has yet to be made operational in many agricultural situations, and only a few studies so far have addressed the implementation process of sustainable agriculture. This paper provides an assessment of the Territorial Farming Contracts (TFC) – the French model for implementing sustainable agriculture – and aims to give some insights into the ways to facilitate the development of sustainable farming. Using a systems approach, the founding concept of the TFC model, an analysis has been made of the TFCs signed in the Midi-Pyrenees Region in south-western France. The results show that the first aspect of sustainability apparent in farmers’ projects referred to economic objectives. The environmental and social aspects were not foremost in the farming changes undertaken. In addition, the territorial dimension of the TFC was under-addressed. The majority of TFCs reveal a moderate or even low convergence with territorial priorities. These results are explained partly by the dominance of professional farming organizations in the implementation of TFC, and they imply that the organizational social dimensions of sustainability must not be neglected. Mohamed Gafsi is an assistant professor of farm management at the National School of Agronomic Training. He received his PhD in management science at the University of Bourgogne. His research interests include farm management and protection of natural resources, corporate environmental management, sustainable agriculture, and African family farms. Geneviève Nguyen is assistant professor in rural economics at the National Polytechnique Institute – National Superior School of Agronomy, in Toulouse. Her research interests include the dynamics of agrarian institutions in uncertain economies, the supply and organization of services in remote rural areas. Her research has been carried out in Europe, Africa, and Asia. She received her MA in Economics and her PhD in Agricultural Economics from the Ohio State University. Bruno Legagneux is assistant professor of farm management at the National Polytechnique Institute – National Superior School of Agronomy, in Toulouse. His research interests include farm management and the entry of young farmers into farming. Patrice Robin is an engineer agronomist. He received his diploma from the National Superior School of Agronomy, in Montpellier. He is currently a doctoral candidate at the University of Toulouse. His research interests include agriculture and rural development, environmental issues, and food quality.     

Nanotechnologies,food, and agriculture: next big thing or flash in the pan?

The advent of the new nanotechnologies has been heralded by government, media, and many in the scientific community as the next big thing. Within the agricultural sector research is underway on a wide variety of products ranging from distributed intelligence in orchards, to radio frequency identification devices, to animal diagnostics, to nanofiltered food products. But the nano-revolution (if indeed there is a revolution at all) appears to be taking a turn quite different from the biotechnology revolution of two decades ago. Grappling with these issues will require abandoning both the exuberance of diffusion theory and ex post facto criticism of new technologies as well in favor of a more nuanced and proactive view that cross the fault line between the social and natural sciences.

Organic agriculture and the conventionalization hypothesis: A case study from West Germany

The recent growth in organic farming has given rise to the so-called “conventionalization hypothesis,” the idea that organic farming is becoming a slightly modified model of conventional agriculture. Using survey data collected from 973 organic farmers in three German regions during the spring of 2004, some implications of the conventionalization hypothesis are tested. Early and late adopters of organic farming are compared concerning farm structure, environmental concern, attitudes to organic farming, and membership in organic-movement organizations. The results indicate that organic farming in the study regions indeed exhibits signs of incipient conventionalization. On average, newer farms are more specialized and slightly larger than established ones and there is a growing proportion of farmers who do not share pro-environmental attitudes. Additionally, a number, albeit small, of very large, highly specialized farms have adopted organic agriculture in the last years. However, the vast majority of organic farmers, new and old ones included, still show a strong pro-environmental orientation. Henning Best holds a MA in Sociology, History, and Ethnology from the University of Cologne, Germany in 2002. He acquired a PhD in Economics and Social Sciences from the University of Cologne in 2006. From 2002 to 2004 he was research associate at the Research Institute for Sociology, University of Cologne. Since 2004 he is researcher and lecturer at the Institute for Applied Social Research, University of Cologne. His research interests include environmental sociology, social inequality, and quantitative methods of social research.     

Scaling up: Bringing public institutions and food service corporations into the project for a local,sustainable food system in Ontario

This paper reports on a relationship between the University of Toronto and a non-profit, non-governmental (“third party”) certifying organization called Local Flavour Plus (LFP). The University as of August 2006 requires its corporate caterers to use local and sustainable farm products for a small but increasing portion of meals for most of its 60,000 students. LFP is the certifying body, whose officers and consultants have strong relations of trust with sustainable farmers. It redefines standards and verification to create ladders for farmers, Aramark and Chartwells (the corporations that won the bid), and the University, to continuously raise standards of sustainability. After years of frustrated efforts, other Ontario institutions are expressing interest, opening the possibility that a virtuous circle could lead to rapid growth in local, sustainable supply chains. The paper examines the specificities of the LFP approach and of the Toronto and Canadian context. Individuals in LFP acquired crucial skills, insights, experience, resources, and relationships of trust over 20 years within the Toronto “community of food practice,” located in a supportive municipal, NGO and social movement context. Harriet Friedman PhD, is Professor of Sociology at the University of Toronto Mississauga and at the Centre for International Studies University of Toronto. Her research is in international and local politics of food and agriculture, focusing on contested transitions between food regimes. Her current research is on politics of standards and certification. Thanks to Lori Stahlbrand, Mike Schreiner, and Rod MacRae of LFP and Debbie Field and Zahra Parvinian of FoodShare for sharing time and insights at length, and to Wayne Roberts of TFPC, David Clandfield of New College, Josee Johnston, and Amber McNair for helpful conversations about our “community of practice.” Thanks to Yossi Cadam for the ladder metaphor.     

Designing sustainable agriculture education: Academics’ suggestions for an undergraduate curriculum at a land grant university

Historically, land grant universities and their colleges of agriculture have been discipline driven in both their curricula and research agendas. Critics call for interdisciplinary approaches to undergraduate curriculum. Concomitantly, sustainable agriculture (SA) education is beginning to emerge as a way to address many complex social and environmental problems. University of California at Davis faculty, staff, and students are developing an undergraduate SA major. To inform this process, a web-based Delphi survey of academics working in fields related to SA was conducted. Faculty from colleges and universities across the US were surveyed. Participants suggested that students needed knowledge of natural and social science disciplines relating to the agri-food system. In addition, stakeholders suggested students learn through experiences that link the classroom to field work, engaging a broad range of actors within applied settings. Stakeholders also emphasized the need for interdisciplinary and applied scholarship. Additionally, they proposed a range of teaching and learning approaches, including many practical experiences. Given the diverse suggestions of content knowledge and means of producing knowledge, the survey presented unique challenges and called into question the epistemological and pedagogical norms currently found in land grant colleges of agriculture. This study has implications for land grant universities seeking to develop undergraduate curriculum appropriate to the field of SA. Damian M. Parr is a doctoral student of Agricultural and Environmental Education, in the School of Education at the University of California at Davis. His professional interests include organic farming, sustainable agriculture, experiential and transformational learning, critical pedagogy, and participatory action research. He is currently working on linking on-campus student initiated sustainable farm and food systems projects to curricula at land grant universities Cary J. Trexler is an assistant professor of Agricultural and Environmental Education at the University of California at Davis where he teaches courses in the history of agricultural education, experiential learning, and research methods for practicing teachers. His research focuses on experiential learning, sustainable agriculture education, and needs of teachers and informal educators within the context of the agri-food system Navina R. Khanna is a graduate student pursuing an MS in International Agricultural Development at the University of California at Davis. She is committed to facilitating community dialogue and education about sustainability issues. Her work at the university focuses on the process and goal of sustainability in agricultural education and campus food system sustainability. Her primary professional interests include democratic participatory process in agri-food system sustainability and urban revitalization Bryce T. Battisti is a doctoral student of Agricultural and Environmental Education, in the School of Education at the University of California at Davis. His research interests include the development of alternative models for university education that are founded on student-centered experiential learning. Specifically, he studies models of permaculture education that lead toward accredited degrees and relates these models to sustainable agriculture degree programs     

Agricultural transitions in the context of growing environmental pressure over water

Conventional agriculture, while nested in nature, has expanded production at the expense of water in the Midwest and through the diversion of water resources in the western United States. With the growth of population pressure and concern about water quality and quantity, demands are growing to alter the relationship of agriculture to water in both these locations. To illuminate the process of change in this relationship, the author builds on Buttel’s (Research in Rural Sociology and Development 6: 1–21, 1995) assertion that agriculture is transitioning to a post “green revolution” period where farmers are paid for conservation, and employs actor network theory (Latour and Woolgar Laboratory life: The construction of scientific facts. Princeton, NJ: Princeton University Press, 1986) and the advocacy coalition framework (Sabatier and Jenkins-Smith, Policy change and learning: An advocacy coalition approach, 1–56. Boulder, CO: Westview Press, 1993) to frame discussions of water and agriculture in the upper Mississippi River watershed, particularly Iowa. The author concludes that contested views of agriculture and countryside, as well as differing views of how agriculture must change to adapt to growing water concerns, will shape coalitions that will ultimately play a significant role in shaping the future of agriculture.