走出品牌促销的误区

每个品牌都蕴含价值，无形的品牌价值就是不动的资产。所以每一个品牌都有一个确定的管理，有一定的市场价值，汇集了很多管理经验。一个高知名度的种子企业和它拥有著名品牌是分开的。 种子企业的品牌促销竞争通常有4个误区。……     

论种子企业的品牌经营

本文论述了种子企业开展品牌经营的重要意义，针对当前种子企业经营管理的现状和存在问题，指出种子企业开展品牌经营是个复杂的系统工程。     

提高种子企业品牌忠诚度的主要措施

所谓品牌忠诚度，是指由于质量、价格等诸多因素的影响，使消费者对某一品牌产生感情，形成偏爱并长期重复购买该品牌产品的程度。提高品牌忠诚度既是增强企业竞争能力的重要手段，也是降低企业经营风险的有效途径和提高企业经济效益的基本途径。衡量企业品牌忠诚度的主要标准是顾客重复购买次数，顾客对价格的敏感程度，顾客对竞争产品认识态度和顾客对产品质量事故的承受能力。随着《中华人民共和国种子法》的全面实施，一些有远见的种子企业特别是国内大型种子企业纷纷注册了商标，创立了自己的品牌，通过各种措施提高种子企业品牌忠诚度…     

种子企业品牌建设中需注意的几个问题

<正>1公司品牌与品牌战略在当今时代,品牌是一种无形资产,是一种产品乃至一个企业区别于其他产品和企业的标志。它代表了一种潜在的竞争力与获利能力;因此,公司要想在激烈的市场竞争中拥有一席之地,就必须加强品牌建设与管理,以树立公司的核心竞争力。     

种子企业品牌建设刍议

在分析了种子公司企业品牌建设基础上,提出了种子公司必须坚持的五个基本原则.同时,建议政府在支农惠农过程中,也应严格遵守市场经济规则.并提出企业品牌建设是一个复杂而艰巨的工作,只有种子公司、政府和社会各界的不断坚持和努力,才能促进世界知名的中国种子行业"百年老店"的诞生.     

品牌是种子企业发展的支柱

随着种子市场的不断完善,种子企业要想在竞争日趋激烈的市场中占有一席之地,就必须认清形势,转变思想观念和经营机制,强化品牌意识,打造品牌产品.通过创品牌,树品牌,构筑品牌种业,这是种子企业发展壮大的必由之路.     

浅议用企业精神促进种子品牌发展的思路

在论述企业精神实质的基础上,分别分析了企业精神与品牌灵魂、品牌管理、品牌影响、品牌延续和品牌责任的关系,就企业精神如何促进品牌发展展开了讨论。     

对中小种子企业品牌建设的几点思考

1中小种子企业建立品牌的必要性和迫切性 1.1建立品牌是提高中小种子企业竞争能力的客观要求 随着<中华人民共和国种子法>的贯彻实施和改革的不断深入,目前我国种子产业的发展出现了一些新情况、新特点,中小公司大量涌现即是其中一个鲜明的特点.据有关部门统计,全国注册资金3000万元以上的种子公司60余家,注册资金500万元以上的种子公司已近万家,委托代销公司则在10万家以上.如此规模的中小种子企业的存在,必然加剧市场的恶性竞争.在这种新形势下,中小种子企业要生存要发展,就必须尽快开展品牌建设.只有创出自己的品牌,扩大市场影响,才能赢得广大农民朋友的青睐.     

打造种业品牌之我见

随着改革开放的不断深入,尤其是中国加入WTO,中国种业在新世纪已步入一个崭新的品牌营销时代.种子企业打出自己的品牌,不仅有利于把企业的产品与其他企业的产品区别开来,形成自己的独特性,对企业的宣传推销,稳固和开拓更大市场以及维护自身正当权益,壮大无形资产等都有着积极的意义.下面笔者就种子企业如何打造种业品牌谈几点浅略认识,供广大同仁参考.     

种子品牌不能促进市场营销的四个原因

种子品牌是种子企业的当然形象。一个深得广大农户信赖，并受到周边县市邻近省份种子企业欢迎的种子品牌，也便当之无愧地成为公认的种子“名牌”，在当今社会里具有很强的市场竞争力。它不但被社会所认识，而且反过来能极大地提高种子企业知名度和市场信誉度，这也是一种高价值的无形资产。作为该品牌的种子，农民称之为“放心”种子。     

Cisgenesis: an important sub-invention for traditional plant breeding companies

Modern plant breeding is highly dependent on new technologies to master future problems. More traits have to be combined, frequently originating from wild species. Traditional breeding is connected with linkage drag problems. The crop plant itself and its crossable species represent the traditional breeders gene pool. GM-breeding is a new way of improving existing varieties. Transgenes originate from non-crossable species and are representing a new gene pool. For release of GM-plants into the environment and onto the market in Europe Directive 2001/18/EC has been developed, primarily based on GM-technology and not on gene source. In society, opposition against GM crops is complicating the implementation of GM crops. In this paper, it is shown that not only transgenes, representing a new gene pool but also cisgenes and intragenes are available, representing the breeders gene pool. Cisgenes are natural genes and intragenes are composed of functional parts of natural genes from the crop plant itself or from crossable species. Cisgenesis is the combined use of only cisgenes with marker-free transformation, mimicking linkage drag free introgression breeding in one step. Therefore, cisgenesis is a new sub-invention in the traditional breeding field and indicates the need for reconsideration of GM Directives. Inventions are frequently containing not only hardware elements, but also software and orgware elements. For cisgenesis it is foreseen that the technical (hardware) and bioinformatic (software) elements will develop smoothly, but that implementation in society is highly dependent on acceptance and regulations (orgware). It could be made in a step by step approach by specific crop-gene derogations from the Directive, followed by adding cisgenesis to annex 1b of Directive 2001/18/EC for exemption. At present GM crops can only be introduced by large companies. An open innovation approach for cisgenesis by public private partnership including traditional SMEs has been discussed. Cisgenesis has been exemplified for resistance breeding of potato to Phytophthtora infestans.     

发展现代农业是加快推进新农村建设的重要举措

重视和发展农业是中国实施可持续发展战略的关键。当前传统农业发展模式制约了农业经济的发展和劳动生产率的提高。为探寻适合农业快速发展的方式,对传统农业和现代农业两种发展方式进行了比较,得出发展现代农业不仅是增加农民收入,实现农业可持续发展,保证国家粮食安全的需要,而且也是提高中国农产品国际竞争力和建设新农村的必然选择。农民是新农村建设的主体,因此,要发展现代农业必须首先提高农民对发展现代农业的认识,并依靠科技培养现代化的新型农民;为加快解决农村富余劳动力转移问题,必须完善土地承包经营权流转制度;为满足新农村建设的需要,还应构建符合现代农业发展要求的新型农村金融服务体系,以及加大财政资金转移支持力度等措施。     

Inheritance of agriculturally important traits in mango

Summary High heterozygosity on the one hand, and the inability to carry out successful hand pollinations on the other hand, have limited the amount of systematic work which has been done in mango breeding. In studying the inheritance of important horticultural traits we must first analyse the distribution of different traits in seedlings derived from open pollination. We studied correlations between these traits and assessed the contribution of the three female parents to that distribution.Although in general the trait distribution pattern is similar among the three progenies, some differences were noted. We also detected some correlations among various traits which might be useful for future breeding. It was concluded from both a chi-square test and an intraclass correlation coefficient that there is a specific female parent effect on both harvest season and fruit color; a smaller effect was found on fruit taste and size, and no effect of the female parent tree was detected on the distribution of both the juvenile period and fertility.     

Mechanical property prediction model of AZ31 magnesium alloys based on an artificial neural network with parameter optimization

The tensile strength, yield strength and elongation of AZ31 magnesium alloys on different annealed conditions are tested by mechanical properties experiments. A model of corresponding mechanical properties is built by applying artificial neural network, and it is optimized by a new method,namely all permutations and combinations training of parameters. The results show that the network model has an excellent performance, which is based on optimal parameters obtained from all permutations and combinations training. Compared with traditional model, whose parameters are obtained from conventional heuristic, the improved model has higher average correlation coefficient and lower average error. Therefore, it can predict the mechanical properties of AZ31 magnesium alloy on different annealed conditions more accurately.     

优良水稻染色体片段代换系Z746的鉴定及重要农艺性状QTL定位及其验证

粒型、株高及穗部组成性状与产量形成密切相关,是水稻重要农艺性状,但遗传基础复杂。染色体片段代换系是用于复杂性状遗传研究的良好材料。本研究鉴定了一个以日本晴为受体、西恢18为供体亲本的水稻优良染色体片段代换系Z746。Z746携带来自西恢18的7个代换片段,平均代换长度为3.99 Mb,其株高、粒长和穗部性状均与受体存在显著差异。进一步通过日本晴与Z746杂交构建的次级F2群体共检测到36个相关QTL,分布于2号、3号、4号、6号和11号染色体。其中5个可能与已克隆基因等位,如qPH3-1等, 8个可被多次检出,表明这些是遗传稳定的主效QTL。Z746的粒长主要由4个QTL(qGL3、qGL4、qGL2、qGL6)控制,其中qGL3和qGL4对粒长变异的贡献率分别为60.28%和27.47%。株高由5个QTL控制,穗长由4个QTL控制,每穗粒数由2个QTL控制,千粒重由2个QTL控制。然后以MAS在F3共选出8个单片段代换系,并以此在F4进行了相关QTL验证,共有24个QTL可被8个单片段代换系(SSSL)检出,重复检出率为66.7%,表明这些QTL遗传稳定。本研究为目的 QTL的进一步...     

浅述我国种业的企业形象塑造

随着我国种业市场的逐步完善和竞争的加剧,我国种业呈现出百花齐放、优胜劣汰的局面,中国种业百强、五十强企业对我国种业优势资源的整合、核心竞争力的提升、企业文化的建设起到了领跑者的作用.近几年他们在自主品种、种子质量做好的同时,加强和加快了企业形象的塑造,为他们进一步走向全国、走向世界积累了丰富的经验.因此,如何塑造良好的企业形象显得尤为重要.     

The modifiability of characters important in potato breeding

About 2,600 potato clones of 29 combinations were repeatedly analyzed for some years at a stretch in order to determine the degree of modifiability of both a large number of separate characters and the general impression of underground plant parts on lifting in an early stage, in the mature condition and on assessing tuber samples.The ultimate aim of these investigations was to find out how far strictness is justified when selection is applied in breeding new potato varieties. Therefore correlations between the clonal generations were calculated from the data obtained for the various characters and the general impression. Only those characters for which these correlations are positive and high, i.e. slightly modifiable characters, can be strictly selected. Flesh colour appeared to be slightly modifiable. This also applies to tuber shape and maturity though these characters are somewhat more modifiable. Considerably to even strongly modifiable are eye depth, stolon length, under water weight and sprout length. Foliage type, stolon number, date of emergence and degree of common scab affection are extremely modifiable. The same is true for the general impression in the three stages mentioned above.As the general impression, in which the various separate characters and such characters as tuber number, size and yield are included, is initially decisive as to retention, it cannot but be concluded on the ground of the results obtained by others and the author that on a strict selection the major part of the most valuable individuals will be lost. This can be avoided if the negative selection takes the place of the positive in the first stages, i.e. instead of retaining only the apparently good ones the very poorest clones should be discarded in every selection stage. Not until the number of tubers suffice to lay out statistically justified tests can a change be made from the negative to the positive selection.     

企业家要集中精力办企业

在国家宏观政策调控下,我国经济实现了快速平稳发展,与此同时,社会主义市场经济体制的建立和完善,为企业家创业、创新和施展才华提供了前所未有的良好环境.企业家的政治地位、社会地位不断得到提升,企业的竞争环境、发展环境日臻完善,也为各类企业家施展才华提供了更大的舞台.     

论农作物种子企业知识产权的保护

自20世纪90年代以来，农作物育种主体逐渐市场化，但由于没有相应的法律规定，育种单位（者）的权利没有保障，智力投入难以得到应有的回报。1999年4月23日，中国加入《国际植物新品种保护公约（1978年文本）》，成为该公约第39个成员国，并随之颁布施行了《中华人民共和国植物新品种保护条例》，农作物种子企业有了保护其产品知识产权的可能。