走出品牌促销的误区

每个品牌都蕴含价值,无形的品牌价值就是不动的资产。所以每一个品牌都有一个确定的管理,有一定的市场价值,汇集了很多管理经验。一个高知名度的种子企业和它拥有著名品牌是分开的。 种子企业的品牌促销竞争通常有4个误区。……     

论种子企业的品牌经营

本文论述了种子企业开展品牌经营的重要意义,针对当前种子企业经营管理的现状和存在问题,指出种子企业开展品牌经营是个复杂的系统工程。     

提高种子企业品牌忠诚度的主要措施

所谓品牌忠诚度，是指由于质量、价格等诸多因素的影响，使消费者对某一品牌产生感情，形成偏爱并长期重复购买该品牌产品的程度。提高品牌忠诚度既是增强企业竞争能力的重要手段，也是降低企业经营风险的有效途径和提高企业经济效益的基本途径。衡量企业品牌忠诚度的主要标准是顾客重复购买次数，顾客对价格的敏感程度，顾客对竞争产品认识态度和顾客对产品质量事故的承受能力。随着《中华人民共和国种子法》的全面实施，一些有远见的种子企业特别是国内大型种子企业纷纷注册了商标，创立了自己的品牌，通过各种措施提高种子企业品牌忠诚度…     

种子企业品牌建设中需注意的几个问题

<正>1公司品牌与品牌战略在当今时代,品牌是一种无形资产,是一种产品乃至一个企业区别于其他产品和企业的标志。它代表了一种潜在的竞争力与获利能力;因此,公司要想在激烈的市场竞争中拥有一席之地,就必须加强品牌建设与管理,以树立公司的核心竞争力。     

种子企业品牌建设刍议

在分析了种子公司企业品牌建设基础上,提出了种子公司必须坚持的五个基本原则.同时,建议政府在支农惠农过程中,也应严格遵守市场经济规则.并提出企业品牌建设是一个复杂而艰巨的工作,只有种子公司、政府和社会各界的不断坚持和努力,才能促进世界知名的中国种子行业\"百年老店\"的诞生.     

品牌是种子企业发展的支柱

随着种子市场的不断完善,种子企业要想在竞争日趋激烈的市场中占有一席之地,就必须认清形势,转变思想观念和经营机制,强化品牌意识,打造品牌产品.通过创品牌,树品牌,构筑品牌种业,这是种子企业发展壮大的必由之路.     

对中小种子企业品牌建设的几点思考

1中小种子企业建立品牌的必要性和迫切性 1.1建立品牌是提高中小种子企业竞争能力的客观要求 随着<中华人民共和国种子法>的贯彻实施和改革的不断深入,目前我国种子产业的发展出现了一些新情况、新特点,中小公司大量涌现即是其中一个鲜明的特点.据有关部门统计,全国注册资金3000万元以上的种子公司60余家,注册资金500万元以上的种子公司已近万家,委托代销公司则在10万家以上.如此规模的中小种子企业的存在,必然加剧市场的恶性竞争.在这种新形势下,中小种子企业要生存要发展,就必须尽快开展品牌建设.只有创出自己的品牌,扩大市场影响,才能赢得广大农民朋友的青睐.     

浅议用企业精神促进种子品牌发展的思路

在论述企业精神实质的基础上,分别分析了企业精神与品牌灵魂、品牌管理、品牌影响、品牌延续和品牌责任的关系,就企业精神如何促进品牌发展展开了讨论。     

打造种业品牌之我见

随着改革开放的不断深入,尤其是中国加入WTO,中国种业在新世纪已步入一个崭新的品牌营销时代.种子企业打出自己的品牌,不仅有利于把企业的产品与其他企业的产品区别开来,形成自己的独特性,对企业的宣传推销,稳固和开拓更大市场以及维护自身正当权益,壮大无形资产等都有着积极的意义.下面笔者就种子企业如何打造种业品牌谈几点浅略认识,供广大同仁参考.     

种子品牌不能促进市场营销的四个原因

种子品牌是种子企业的当然形象。一个深得广大农户信赖，并受到周边县市邻近省份种子企业欢迎的种子品牌，也便当之无愧地成为公认的种子“名牌”，在当今社会里具有很强的市场竞争力。它不但被社会所认识，而且反过来能极大地提高种子企业知名度和市场信誉度，这也是一种高价值的无形资产。作为该品牌的种子，农民称之为“放心”种子。     

Inheritance of agriculturally important traits in mango

Summary High heterozygosity on the one hand, and the inability to carry out successful hand pollinations on the other hand, have limited the amount of systematic work which has been done in mango breeding. In studying the inheritance of important horticultural traits we must first analyse the distribution of different traits in seedlings derived from open pollination. We studied correlations between these traits and assessed the contribution of the three female parents to that distribution.Although in general the trait distribution pattern is similar among the three progenies, some differences were noted. We also detected some correlations among various traits which might be useful for future breeding. It was concluded from both a chi-square test and an intraclass correlation coefficient that there is a specific female parent effect on both harvest season and fruit color; a smaller effect was found on fruit taste and size, and no effect of the female parent tree was detected on the distribution of both the juvenile period and fertility.     

The modifiability of characters important in potato breeding

About 2,600 potato clones of 29 combinations were repeatedly analyzed for some years at a stretch in order to determine the degree of modifiability of both a large number of separate characters and the general impression of underground plant parts on lifting in an early stage, in the mature condition and on assessing tuber samples.The ultimate aim of these investigations was to find out how far strictness is justified when selection is applied in breeding new potato varieties. Therefore correlations between the clonal generations were calculated from the data obtained for the various characters and the general impression. Only those characters for which these correlations are positive and high, i.e. slightly modifiable characters, can be strictly selected. Flesh colour appeared to be slightly modifiable. This also applies to tuber shape and maturity though these characters are somewhat more modifiable. Considerably to even strongly modifiable are eye depth, stolon length, under water weight and sprout length. Foliage type, stolon number, date of emergence and degree of common scab affection are extremely modifiable. The same is true for the general impression in the three stages mentioned above.As the general impression, in which the various separate characters and such characters as tuber number, size and yield are included, is initially decisive as to retention, it cannot but be concluded on the ground of the results obtained by others and the author that on a strict selection the major part of the most valuable individuals will be lost. This can be avoided if the negative selection takes the place of the positive in the first stages, i.e. instead of retaining only the apparently good ones the very poorest clones should be discarded in every selection stage. Not until the number of tubers suffice to lay out statistically justified tests can a change be made from the negative to the positive selection.     

北京籽种企业发展现状及建议——基于北京籽种企业的实证研究

籽种产业凭借具有高附加值、高科技含量以及低污染、低能耗的特点而被看作北京现代农业发展的首选。本文通过问卷调查的方式,对北京籽种企业需求进行了深入分析,提出了促进北京籽种企业发展的建设和保障措施。     

Inheritance and relationships of important agronomic traits in almond

The inheritance of 16 important agronomic traits and its relationship were studied for four years in a population of 167 almond [P. dulcis (Mill.) D.A. Webb] seedlings obtained from a cross between the French selection ‘R1000’ (‘Tardy Nonpareil’ × ‘Tuono’) and the Spanish cultivar ‘Desmayo Largueta’. For some traits (blooming and leafing date) descendants segregated between the value of both progenitors, meanwhile for others the mean of the offspring was lower (bloom density, productivity and ripening date) or higher (in-shell/kernel ratio and double kernels). As expected, kernel bitterness and self-incompatibility behaved as monogenic traits. Some important correlations between traits were detected. The implications of the transmission and the correlation of these traits in the breeding programmes are discussed.     

QTL analysis of textural property traits for Chinese northern-style steamed bread

Quantitative trait loci (QTLs) influencing textural properties (hardness, adhesiveness, springiness, cohesiveness, gumminess, chewiness, and resilience)of wheat for Chinese northern-style steamed bread were studied using a doubled haploid (DH) population containing 168 lines derived from a cross between elite Chinese wheat cultivars Huapei 3 and Yumai 57 (Triticum aestivum L.). The DH population and parents were grown in 2007 and 2008 in Tai’an and 2008 in Suzhou. QTL analyses were performed using the software QTL Network version 2.0 and IciMapping v2.2 based on the mixed linear model. Thirty nine putative QTLs were detected on 14 chromosomes: viz. 1A, 2A, 3A, 4A, 6A, 1B, 2B, 3B, 5B, 6B, 7B, 5D, 6D, and 7D, and single QTLs explained 3.91–35.17% of the phenotypic variation. Eight pairs of QTLs with epistatic effects and/or epistasis × environment (AAE) effects were detected for adhesiveness, resilience, hardness, and cohesiveness on chromosomes 2A, 1B and 3D. Several co-located QTLs with additive effects were detected on chromosomes 2B, 5D, 6A, 3A, 3B and 6D. Two clusters of three QTLs for steamed bread textural properties (chewiness, gumminess, and hardness) and for adhesiveness, cohesiveness and resilience were detected on chromosome 2B. Two co-located QTLs with epistatic effects were detected on chromosomes 1B and 3A. Both additive effects and epistatic effects were important for Chinese steamed bread textural properties, which were also subject to environmental modifications. The information obtained in this study will be useful for manipulating QTLs determining Chinese steamed bread textural properties by molecular marker-assisted selection.     

努力提高种业知识产权保护法治化水平——关于《中华人民共和国种子法》修改

2021年12月24日,第十三届全国人民代表大会常务委员会第三十二次会议全票通过了《关于修改〈中华人民共和国种子法〉的决定(草案)》,自2022年3月1日起施行。这是继2015年11月4日第十二届全国人民代表大会常务委员会第十七次会议修订《种子法》后的又一次重要修改,对我国现代种业发展具有十分重要的意义。     

建拓小麦特异型种质基因库初探

本文对僵拓小麦特异型种质基因库进行初步的概括和评述。认为要不断创选新的小麦品种类型，实现突破性育种，就必须进行性状类型的研究，解决性状的突破，以普通小麦品种资源为基础，加强对一二粒小麦，硬粒小麦，波兰小麦，加查野生小麦和分枝小麦等资源的研究。引育并重，采取电子，^60γ射线，快中子辐射和再辐射，并与远缘杂交等相结合的多种方法，选育小麦特异型新质源，建立和开拓小麦特异型种质基因库，育出多小穗长穗型，矮秆大穗和大粒型，早熟灌浆快的多花多实型和蓝粒，分枝系列，为小麦高产优质育种，无融合生殖育种和杂种优势利用研究方面，提供了宝贵的种质资源。     

Environmental correlations among grain yield and other important traits of wheat in drylands

Summary Environmental correlation coefficients were computed among all pairs of five traits, namely grain yield, heading date, number of tillers per m², plant height and 1000-grain weight (grain size) using 30 Triticum durum and 30 Triticum aestivum varieties grown in 18 environments. Grain yield was significantly correlated with the other four traits in almost all of the varieties. The mean correlation coefficient over all varieties ranged from 0.58 to –0.83 for durum wheat and 0.66 to 0.88 for aestivum wheat. The correlation coefficients between heading date and the other traits were also significant, ranging from –0.45 to –0.79 in durum wheat and –0.61 to –0.85 in aestivum wheat. The correlation coefficient between number of tillers with plant height and 1000-grain weight were the smallest, 0.19–0.32 in durum wheat and 0.39–0.60 in aestivum wheat. It was concluded that agronomic practices favouring early and good stand establishment in the dry regions will favour the yield components and important adaptive traits, which contribute towards larger yields. Significant differences were found among genotypes in the environmental correlation coefficients and the associated changes in one trait as a result of changes in other traits.     

Data from recent research in animal nutrition,important for breeders of fodder plants

Summary Preliminary investigations as to the practical influence of increased protein content in barley on the nutritional value of concentrates supplied for pig feeding, indicate that this influence is not very important.At first it does not seem attractive for the breeder to develop selection plans with the aim of increassing the protein content in protein poor crops. It seems probably that the aims for breeding brewing barley and fodder barley are not incompatible as brewing barley must contain some protein for the development of yeast and a higher protein content is practical irrelevant for fodder barley.Research into the digestibility and feeding value of grass species shows that the breeder may have confidence in the chemically determined protein contents as a measure of the real nutritive value.