Quantifiable Technique for Product Definition

近年来，我国水果种植业发展十分迅速，总产量跃居世界第一位。但是，一种奇怪的现象一直困扰着水果市场，一方面农民卖果难；另一方面水果出口数量发展缓慢，国内市场终端的水果质量也不尽人意。除了某些水果品种过时、栽培技术有待改进外，另一个主要原因就是水果物流过程中存在着诸多问题。提高我国水果在国际市场的竞争能力，改善我国水果市场终端的商品品质，减少水果采后物流中的损耗是摆在水果研究人员面前亟待解决的问题。本文将对几种有代表性水果的物流现状进行概述，并就目前水果物流中存在的问题进行分析。１红富士苹果１．１主…     

Product Modeling in Virtual Manufacture

The competition among enterprises becomes more and more drastic. In order to win the market, so as to put itself in a stead station, the enterprise put forward many advanced manufacturing modes. Virtual manufacture is put forward by American as a wholly new concept under this situation. It is thought as advanced manufacturing technology of the 21st century. Based on the analysis to the prior, the author expatiated the concept of virtual manufacture and put forward the three demands which the product model suited for the virtual manufacture must satisfy. On the bases the author set up the product model which is composed by product function express and product definition and expatiated the product function and product definition at detail.     

农民专业合作社如何有效开展农产品营销——来自全国优秀农民专业合作社的案例启示

为促进中国农民专业合作社在联结“小农户与大市场”的过程中更加有效地开展农产品营销,以3个全国优秀农民专业合作社为例,对其在产前、产中和产后开展农产品营销的行动及其有效性进行分析和比较。总结得出：合作社的营销行动主要体现在产前进行生产规划和产品质量控制,产中开展生产标准化管理和产品安全化控制,产后运用各种营销策略促进销售和树立形象等方面;进而分析农民专业合作社成功开展农产品营销的原因及其深入营销渠道的有效性和阻力,最后给出几点建议。

     

基于绿色价值链的绿色价格研究

低碳时代的到来,使得众多企业越来越关注绿色营销,而价格作为营销最重要的要素之一也自然被营销者和消费者同时关注,能否制定合理的绿色价格,对企业赢得消费者的信赖、获得良好的经济效益和社会效益都是非常重要的。笔者基于迈克尔?波特的价值链模型,阐述了绿色价值链的概念,并将绿色价值链管理引入绿色价格机制。有效的绿色价值链管理能够缩减生产成本、降低产品价格,笔者着重从绿色价值链体系中的顾客价值链、绿色回收及与绿色价值链密切相关的人力资源管理三个方面对如何降低绿色产品价格进行分析,以此获取绿色成本的竞争优势。绿色价格战略是绿色营销战略最主要的组成部分。企业通过优化内、外部顾客价值链、重视绿色回收环节以及加强对绿色人才的引进等措施来获取绿色价格的竞争优势,树立企业绿色形象。     

生态理念指导下的城市总体规划探析

综述了生态理念在国内外城市规划领域的发展过程以及实践活动,指出中国几十年来城市规划中存在忽视生态承载力研究、城市生态格局的构建和城市生态工业合理布局3个有关生态方面的问题,探讨了生态承载力的有限性、生态承载力弹性和生态足迹在城市总体规划中的应用,在景观生态格局理论和国内外城市绿地布局实践基础上总结了城市绿地布局的5种模式,在城市生态工业布局中比较深入的分析和探讨了都市型工业和一般工业在城市规划中的布局问题。     

Integration framework and implementation technologies of integrated workshop production management system for motorcycle parts enterprise

According to the urgent need for motorcycle parts enterprise to improve the ability of information exchange and business collaboration between the production process and other links such as the marketing, design, production planning, outsourcing, purchasing and delivering, an integration framework of the intergraded workshop production management system for motorcycle parts enterprise is presented. It can be integrated with the designing and production planning management systems upwards, the workshop equipments and workers downwards, and the subcontract production and supply chain management systems outwards. Then, some key technologies are studied, such as the realization scheme of system integration based on Service Oriented Architecture (SOA), the data integration and sharing mechanism of heterogeneous information system based on eXtensible Markup Language (XML), and the real-time interaction technology of workshop information based on the multi-functional interactive information terminals, etc. Finally, the system is developed and successfully applied in a motorcycle parts enterprise, and good results are obtained.     

The Operations Research Models and Techniques in the Production Planning of Flexible Manufacturing Systems

Based on the definition about the idea of Flexible Manufacture Systems(FMS), a three dimensional systematic views to represent the concept of the FMS production planning and scheduling problem is presented firstly. Next,a four-layer framework model of FMS' s production scheduling problem is put forward. Then, the operations research models and techniques in the static and dynamic scheduling of FMS operation are systematically analyzed, and the existing difficulties are pointed out. Finally,a brief introduction about the trend of using other approaches,such as artificial intelligence (AI) and artificial neural network (ANN), to solve the FMS planning and scheduling problems is given.     

“Place Making”in Urban Complex Design: A Case Study of Tianfu Pearl Design Scheme

This paper introduced basic situation and challenges of Block 9, Dongdajie, Chengdu City, expounded basic definition and design concept of "place making", briefed the design scheme from three aspects, namely planning layout, space environment and architectural style, and concluded the application of the idea of "place making" in Block 9 design scheme in view of the multi-functional urban complex with high plot ratio.     

日照农村和农业旅游开发研究

中国农业旅游发展较晚,目前关于农业旅游的研究尚不成熟。为了解决“三农”问题和实现可持续发展,必须做好农村和农业旅游开发研究。通过对日照市所辖农村区域旅游资源和发展现状的调研,提出农村和农业旅游开发必须树立大农村旅游观念,充分利用和深入挖掘当地旅游资源,采取有效措施做好农村区域旅游规划和旅游目的地规划、旅游产品策划和投融资,以保证旅游开发顺利进行和科学运营,从而实现可持续发展。     

再论农产品绿色营销策略

绿色消费和绿色营销是当今国际农产品市场的主潮流,在国际和国内市场竞争的条件下,企业应积极推行农产品绿色营销。在分析农产品绿色营销的现状及存在问题的基础上,对农产品绿色营销的产品、价格、渠道和促销策略进行了研究。     

茶叶营销发展趋势探析 以安溪铁观音为例

在考虑当前茶叶市场消费需求的基础上,介绍了茶叶营销的十种发展趋势。包括茶叶文化营销、品牌营销、旅游营销、绿色营销、网络营销、国际营销、体育营销、精深加工产品营销、事件营销和茶庄园营销。     

Modular Design Base on Variety Theory

Variety Design not only support to short down development time, and cut down development cost, but also support to response marketing rapid, is a kind of modern design theory which apply on Mass Customization. In some way, Variety Design is a kind of design that integrates standard design and modular design, and Variety Design object is high cost and universal parts that among platform. The authors discuss the modular design role and the different between integral design, promote the method and the step of modular design, so change the low cost parts design, and give an new product based on the platform. Based on this model, they not only save the cost of develop new product, but also save time, achieve advantage which Mass produce process.     

浅论4Cs营销理论在农业信息服务中的应用

随着中国对“三农”问题的日趋重视以及社会主义新农村建设战略的出台,农业、农村、农民问题成为中国政府当前及今后工作的重中之重。“三农”问题的根本解决取决于多方面因素,大力提高农业信息服务的水平和效率无疑对于“三农”问题的最终解决有巨大的助力作用。为了推动中国农业信息服务的发展,切实提高农业信息服务的水平和效率,笔者运用比较分析的方法对中国农业信息服务进行营销创新的可能和重要性进行了深刻剖析,从营销学的角度探讨了中国农业信息服务理念、方式的创新,最后提出了农业信息服务的营销对策。     

Application of Function Analysis in Conceptual Design

Product design is a procedure that enterprises meet the needs of consumers; conceptive design is one of the steps in product design and it directly considers requirements of consumers. So how to supply consumers with satisfying function is the essential point. On the basis of function analysis of Value Engineering, the paper puts forward a new method to exercise function definition and function analysis, implements conceptual product design procedure with database techniques.A new way is gotten to convert requirements to conceptual product.     

农产品体验营销策略及其控制研究

介绍了体验营销的概念和特点,通过分析农产品体验营销的适用性,提出了农产品体验营销的策略和控制措施。     

叶面喷肥对喜林芋观赏特性及电导率影响的研究

本试验以喜林芋越冬中叶片变黄绿,观赏价值降低为背景,研究叶面喷施氮肥对新生叶片生长以及观赏叶片叶绿素含量变化,电导率变化情况。实验设置 N1 0.06%,N2 0.12%,N3 0.18%,N4 0.24%4个浓度处理,1个对照,三次重复。结果表明,N2和N3处理对叶片长宽度增加显著,叶绿素含量增加,观赏价值最佳,N2处理电导率低于对照,N3高于对照。结果表明,0.12%和0.18%浓度的氮肥叶面喷施对提高喜林芋观赏价值和商品价值具有良好的作用。     

基于多维度旅游景区及相关学术语境的构建

旅游景区研究的内容一般具有事务性的特点,常见综述景区的历史发展过程,给出各种因人而异的定义,讨论具体利益的事务的复杂关系。笔者提出了旅游活动专属空间定位,围绕此核心概念,就旅游景区属性结构、功能演变及其类型,进行了基于诠释但面向建设的研究,力图搭建关于旅游景区概念及其相关的学术语境。研究过程中,还讨论了时间景区、基于任意性原则的属性结构、围概念性、景区功能演化、景区类型多样化等范畴。     

Functions of Project Management Company in Real Estate Development

In this paper,the functions of project management company in real estate development are discussed, which include control procedures at different stages from the planning, designing, construction to the finished stage, the project's market orientation and sales planning and their optimization.     

Research on the Method of Water Pollution Control Planning

The definition, history and development process of water pollution control planning are introduced in this paper. The new methods of water pollution control planning based on GIS and ANN technology are introduced as well. At present, the water resources shortage and water environment pollution have restricted the development of the society and economy, so the improvement of the standard of water pollution control will be benefit for the sustainable utilization of the water resources.     

Consumer-oriented quality improvement of tomatoes in Indonesia

Consumer demands become increasingly strong in Western countries. Product quality has proven to be an important marketing tool to compete effectively on these saturated markets. Markets in developing countries are mostly producer dominated. Not much attention is paid to product quality. Agricultural researchers traditionally are producer-oriented, rather than consumer-oriented. Research on tomatoes in Indonesia has shown, that even in producer dominated markets, consumers have specific wishes regarding quality, which should be taken into consideration in order to develop demand and to enhance farmers' profitability. This paper sheds light on a research methodology to translate consumer preferences into an ideotype, a practical product profile consisting of optimal levels of relevant physical and chemical properties. This ideotype should be used to objectively evaluate agricultural research, aimed at improving product quality. In addition, a list of quality problems of current supply is presented. This priority list serves as a guideline for research planning. Finally, a method is presented to find out to what extend consumers are willing to pay a higher price for improved quality.This paper is a summarized version of a research report with the same title. The interested reader can obtain a copy from Dr. G. Grubben, CPRO, P.O. Box 16,6700 AA Wageningen, The Netherlands, referring to LEHRI/ATA-365 Internal Communication No. 46.