Functions of Project Management Company in Real Estate Development

In this paper,the functions of project management company in real estate development are discussed, which include control procedures at different stages from the planning, designing, construction to the finished stage, the project's market orientation and sales planning and their optimization.     

Preliminary Analysis of Application of CRM in the Real Estate Enterprise

Customer Relationship Managment is a kind of new-type management mechanisms that aims at improving the relation between the enterprise and customer and increasing the customer's loyalty and satisfaction.This thesis begins with the connotation of CRM and explains the structure of CRM system.Then the thesis lays particular emphasis on describing CRM application in real estate enterprises under the environment of e-commerce in terms of enterprise's key competitiveness.It is pointed out that a comprehensive appraisal from multiple angles should be carried out to evaluate the CRM system.     

Real Estate Appraisal Enterprises to be Standardised

Although it is not long since the Chinese real estate appraisal agencies appeared in China, they have been developing quickly. With the increase of real estate appraisal portfolio, the number of real estate appraisal agencies in the market also increases. However, because of the loose management in this field, there are many operation that are not standard and not allowed by the operating rules. This paper tackles this problem on the basis of the special relationship between real estate appraisal agencies and banks, analyzes the present situation in this field in detail and puts forward the strategies accordingly.     

Influence of Real Estate Mortgage Reform on the Chongqing Real Estate Enterprises and Countermeasures

In this paper, primarily, the real estate mortgage reform by the Central Bank of China is introduced. The influence of the reform on Chongqing Real estate enterprises by analyzing the problems existed in real estate development in Chongqing is expounded. To decrease the influence, the developer and the government should make efforts together. For the developers, they can find more ways to finance the projects, optimize the products supply system and strengthen the risk-resisting abilities. For the government, it should find all the ways to create a suitable external environment for the real estate market.     

The Real Option Method of Real Estate Exploitation Evaluation

Real estate exploitations have high risk and its exploitation environment is quite uncertain. The traditional investment value methods, such as the net present value and discount cash flow methods, usually undervalue the real estate value. In this paper the real option pricing theories and methods are applied to discuss real estate investment value under uncertainty. This method provides a new approach for real estate items.     

Application of AHP in Commercial Real Estate Orientation

Although the commercial real estate in our country has made a great progress in these years,the vacancy rate is very high.It is not only a loss to the developer,but also a waste to the social resources.As keen competition between the commercial real estate developers is on coming,the market orientation will be decisive.The Analytic Hierarchy Process(or AHP) is a qualitative and quantitative analysis method,the application of which to the business orientation can make our item more easily to succeed.In this paper,the AHP is applied to the market orientation of an item in Shenzhen.It is hoped that this will contribute to raising the decision accuracy,by formatting pair wise comparative matrixes according to the rate of contribution the variant factors applied to the target.     

On Application of the Price Mechanism in Real Estate Market

At present the contradiction between the supply and demand of the commercial real estate becomes more and more acute. There are two sides of unbalance, one of them relates to the total amount about the supply and demand, the other relates to the structure of them. Either of them can block the circulation of the market and restrict the development of the real estate if any inconsistency happened. The most important reason, which results in the disharmony, in the author's opinion, lies in the inefficiency of the price mechanism in real estate market.     

Application of Systematic Fuzzy Clustering in the Analysis of Real Estate Markets

This paper discusses mainly how to use the method of systematic clustering to subdivide the markets of the real estates and choose target markets. Then a method for solving this problem was put forward.     

A Study on the Phases Division of Real Estate Project Life Cycle in China

Recently,many large and medium-sized real estate companies in China have attempted to construct a standard project management system regarding project culture,organization and value chain,to enhance their ability of integrating resources and effectively delivering projects.An appropriate definition of project phases is the base of standard management for these enterprises.According to the existed literature and the observation of some real estate companies,a Six-Phase(SP) approach is presented.The method standardizes real estate project in China by dividing a project life cycle into six phases.A case study shows that the six phases correspond appropriately with those suggested by the departments of four real estate companies.An industry survey by means of questionnaire has also been conducted.The respondents,most of which are the CEOs from 50 real estate companies in China,agreed that this approach is reasonable and acceptable.     

Application of Fuzzy Pattern Recognition for Selecting Comparable Instances in Real Estate Appraisal

When the market comparison approach is operated in real estate appraisal, the puzzle, how to select the most similar instances in many comparable instances, is confronted. In this paper, how to apply the fuzzy pattern recognition to solve the puzzle is explored. This paper has threefold: 1) to review and introduce some conceptions about the fuzzy pattern; 2) to discuss how to establish the fuzzy pattern recognition's model for selecting comparable instances and 3) an example is used in the model to testify it's reliability and scientific nature.     

Investment Choice for the Tail Part of Real Estate Based on a Fuzzy Comprehensive Evaluation

As the real estate industry in P. R. China developed rapidly in recent years and the housing price constantly rose, the Tail Part of Real Estate (TPRE) became a new investment option for shrewd investors due to its huge profit possibilities. We appraise the investment values of different TPREs and provide the investor with scientific decision making support regarding the selection of TPREs. We introduce the TPRE concept and analyze the causes and factors influencing TPRE formation. We construct a mathematical fuzzy comprehensive evaluation model to analyze the investment options for TPREs. We provide an example showing how to analyze the TPRE investment choices using our method provided herein. It could be a good reference for the investors in choosing a TPRE for investment.     

Research on Calculating Method of Capitalization Rate in Real Estate Appraisal

In order to formalize China's real estate appraisal, an examination and registration system for real estate appraisers has been put into practice. China Institute of Real Estate Appraisers has edited a series of textbooks for this purpose and the standard rules and specifications for real estate appraisal are available. During reading the text book as well as the rules and specifications, the author found that there are some mistakes and uncertainty in the formula of overall capitalization rate. Because of its sensitivity to the value of real estate, it is extremely important to use correct overall capitalization rate. Based on the information collected, the author has systematically analyzed the overall capitalization rate formula, and clearly defined the concept involved. In this paper, it is expected to provide some insight into the improvement of real estate appraisal theory in China and offer some valuable reference for real estate practice.     

A New Idea on the Avoidance of Real Estate Financial Risks

This paper reviews some major opinions on the avoidance of real estate financial risks. The author puts forward a new idea on this object from the view points of externality and systematic risk.     

Some Considerations of Macroscopic Readjustment and Control to Real Estate Development

This paper investigates the content and requests of macroscopic readjustment and control to real estate development. Four aspects of the government role during real estate investment and development: macroscopic readjustment and control, planning, coordination supervision and service were expounded.     

Model of Real Estate Portfolio Investment Based on the Least Risk

The high-speed development demands new real estate investment theory. Using the experiences of the Western developed countries for reference in property investment and modern portfolio investment theory, the paper introduces the conception of systematic and unsystematic risk with the centre of risk and profit. Consequently, the model of real estate base on least risk and anticipated profit is studied in the discussion of its concerned hypothesis and determining the concerned parameters. With living example analysis, we reach the conclusion that portfolio investment risk is smaller than single investment if the investor adjusts the tactics of portfolio investment.     

Early Warning System Supported by Large Scale System Cybernetics of Real Estate

From the view of economic early warning, the authors summarize the developing actuality and particular flow and methods combined with the living study to Guiyang and explaining its unique advantages. This system and its theory can be used widely to the other cities or regions of China in implementing and studying the real estate early warning system.