共查询到19条相似文献,搜索用时 125 毫秒
1.
在风靡全球的绿色浪潮中产生的企业绿色营销是企业适应可持续发展的要求,把节约自然资源,保护和改善生态环境,有益于消费者和公众身心健康的理念贯穿于企业经营管理的全过程,以人类社会可持续发展为宗旨的绿色营销将成为企业营销的新时尚,实施绿色营销战略已成为摆在林化企业面前十分重要和迫切的问题。 一、绿色营销产生的国际背景 绿色营销是指促进可持续发展为目标,为实现经济利益,消费者需求和环境保护的统一,市场主体根据科学性和规范性的原则,通过有目的,有计划地开发及同其他市场主体交换产品和价值来满足市场需求的一种管… 相似文献
2.
3.
基于资源依赖的铁岭榛子产业营销建议 总被引:2,自引:0,他引:2
近年来铁岭榛子产业发展迅速,已开始向深加工阶段迈步。但铁岭榛子产业发展仍然存在一些制约因素,扫除这些制约因素的关键是进一步开发和利用各种营销资源,包括充分利用固有资源,凸显铁岭榛子的特点;进一步完善政治资源,制定一系列绿色标准和监控制度;挖掘利用文化资源,通过开发榛子文化使铁岭榛子产业向深加工业发展;大力发展智力资源,加强榛子生产加工各环节技术的研发、推广和服务工作。 相似文献
4.
5.
随着社会的发展,人们的思想观念日趋理性,回归自然、关注健康,是人类面临的重大课题和强烈愿望。追求绿色理念和行为已逐渐深入人心。绿色设计、绿色家装、绿色家具等更是大行其道。家居用品与我们的生活息息相关,而我国又是家具生产大国,随着市场的国际化,消费者的理性化,家具行业势必引发一场大改革。本文阐述了家具行业绿色营销的必要性。并提出了相应的绿色营销举措。 相似文献
6.
7.
本文阐述了商业银行关系营销与传统市场营销的区别,分析了我国商业银行实施关系营销的重要性,提出了商业银行实施关系营销的策略。 相似文献
8.
林产品营销人才培养中创新能力和创业精神的培育 总被引:1,自引:0,他引:1
针对林产品营销人才培养的现实需要和客观要求,指出创新能力和创业精神的培育是林产品营销人才培养顺应时代发展的必然之举;阐述了林产品营销人才培养中创新能力和创业精神培育的内容和模式;提出了树立绿色营销观念,构建林产品营销人才培养的创业知识教育体系,建立林产品营销人才培养的创新素质训练体系和创立林产品营销人才培育的创新创业教育管理体系等培育途径。 相似文献
9.
10.
在诠释市场导向概念的基础上,从品牌建设、生态保护、开拓东盟市场三个方面分析了广西企业的市场导向,提出了企业在建立品牌优势、实现绿色营销、走向东盟市场等方面应采取的营销措施。 相似文献
11.
针对黑龙江省林产工业发展的现状,提出了黑龙江省木质材产品市场营销策略选择的指导原则,黑龙江省木质林产品市场营销策略的改进。指导原则是内部营销先行的营销观念、树立市场营销危机观念、竞合观念,市场营销策略的改进是从关系营销策略、绿色营销策略、品牌营销策略、服务营销策略、市场营销组合策略几个方面谈的。 相似文献
12.
针对太平森林公园经营现状,提出了适合其发展的旅游营销策略新模式,应用市场营销4P理论从产品策略、价格策略、渠道策略、促销策略4个方面对策略新模式进行了阐述和分析。 相似文献
13.
14.
安徽省通过实施世界银行贷款林业项目已累计营造经济林近2万hm2,为了帮助项目农户顺利销售其经济林产品,通过采取利用现有经济林产品营销体系和帮助农户建立合作组织、行业协会以及组建规模集中的专业交易市场等措施,建立起以市场为导向、企业为龙头、协会为桥梁的经济林产品营销体系,解决了项目农户在经济林产品销售中遇到的困难和问题,有效地促进了项目农户经济林产品的销售。在分析安徽省经济林产品营销体系建设现状的基础上,针对经济林产品营销中存在的后续加工开发、产业链的形成及管理方面的问题,从加强组织领导、整合现有资源、加大科技投入、实施品牌战略和倡导绿色营销等5个方面提出了经济林产品营销的主要措施和方法。 相似文献
15.
Eco-labels offer an identifiable marketing tool to convey a product's environmentally friendly and socially desirable characteristics to final consumers. Furniture offers a prime example of the opportunities and challenges to the expansion of green products. This study examined how eco-label credibility and retailer type affect green purchasing intentions (GPIs). Data from a sample of final consumers collected across 124 cities in China were analyzed using a Bayesian approach. Consumers who purchase furniture at supermarkets exhibited a lower GPI compared with consumers at other furniture retailers, ceteris paribus. Consumer perceived credibility of eco-labels, past green purchase, awareness of green furniture, level of education, and whether there is an elder family member in household were all found to positively affect consumers' GPI. Eco-labels may bring market opportunities for green furniture manufacturers but these are limited by effective communication and product outlets. It is intrinsic for green furniture manufacturers to choose retailers with a positive reputation among final consumers to improve credibility and potentially expand market share. 相似文献
16.
<正>How to effectively meet the globally increasing demands for forest products and meanwhile put forest resources and eco-environment under better protection for achieving the balance between protection and growth is a long-term challenge in face of the international community.China is the largest country in world forest products import/export.In such sense,the realistic state and future orientation of China's forest product procurement policy will impose considerable impacts on and play a significant role in forestry industry development in China as well as the global sustainable forestry development.In view of the state and trend of forest product procurement by Chinese enterprises,the paper analyzed the problems and challenges facing China's green procurement of forest product based on the results of field survey carried out for different types of forest product processors,including customers' weak awareness of green consumption,deficient green procurement resources of forest products,high prices of green procured products,limited list of forest products under green procurement,lack of laws and regulations for green public procurement and lack of policy support and green market planning.At the same time,by comparing and learning the experiences and lessons of the UK,Japan,France, Netherland and other countries in green public procurement of forest products,the paper,in line with the national and forest conditions in China,proposed some policy recommendations,e.g. strengthening dissemination and education for raising the awareness of green consumption, updating laws and regulations for government green procurement,adopting marketing means to encourage green enterprises development,updating green product lists to incorporate more green procurement enterprises into government green procurement programs,establishing monitoring and execution mechanism for green procurement and enhancing the oversight of green procurement,with the aim to facilitate China's green procurement process of forest products and quicken China's pace of green socioeconomic transition. 相似文献
17.
Context
Australian blackwood (Acacia melanoxylon), is a fast-growing, high-quality, appearance-grade timber species native to eastern Australia. Some of its key wood properties are percentage heartwood, heartwood colour, basic density, wood stiffness and green moisture content. Variation in these properties affects log value, processing and marketing. 相似文献18.
指出了旅游地营销以市场需求为起点,以优质的旅游产品满足旅游市场需求为终点,因此乡村旅游目的地必须在分析市场的前提下有针对性地进行营销。在充分理解乡村旅游含义的基础上分析了乡村旅游及其市场的特点,并进一步探讨了乡村旅游营销主体、客体及内容、营销工具几个方面,提出了基于4P的乡村旅游目的地的营销策略。 相似文献
19.
林业企业的市场营销能力是受营销环境影响的。文章在对我国林业企业所处的市场营销环境进行深入分析的基础上,结合有关企业市场营销能力的评价体系,对我国林业企业的市场营销能力进行了分析与评价,同时,进一步提出了提升我国林业企业市场营销能力的方法与途径。 相似文献