| 中国竹藤品牌集群的组建及展望 |
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| 引用本文： | 李岚. 中国竹藤品牌集群的组建及展望[J]. 世界竹藤通讯, 2018, 16(5): 1. DOI: 10.13640/j.cnki.wbr.2018.05.001 |
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| 作者姓名： | 李岚 |
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| 作者单位： | 国际竹藤中心 北京 100102 |
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| 基金项目： | 国际竹藤中心基本科研业务费专项资金项目（编号：1632018011）；竹藤科技成果产业化信息平台建设项目。 |
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| 摘 要： | 现阶段面对全球竹藤产业发展的机遇与挑战，我国竹藤产业的发展只有推动建立竹藤集群品牌，促成企业抱团，才能够通过统一协调、整体规划来优化资源配置，提升品牌价值，提高企业效益。成立中国竹藤品牌集群，聚汇竹藤产业优势力量，促进竹藤产业动能转换，为竹藤产业树立良好品牌形象，可使传统竹藤产业焕发新的生机。
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| 关 键 词： | 中国竹藤 品牌集群 组建 展望 |
Establishment and Prospect of Chinese Bamboo and Rattan Brand Clusters |
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| Li Lan. Establishment and Prospect of Chinese Bamboo and Rattan Brand Clusters[J]. World Bamboo and Rattan, 2018, 16(5): 1. DOI: 10.13640/j.cnki.wbr.2018.05.001 |
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| Authors: | Li Lan |
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| Affiliation: | International Centre for Bamboo and Rattan, Beijing 100102, China |
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| Abstract: | Facing the opportunities and challenges for the development of global bamboo and rattan industry, Chinese bamboo and rattan industry must strengthen the promotion of industrial cluster brand and promote enterprise cluster, so as to optimize the allocation of resources, enhance brand value and improve enterprise efficiency through unified coordination and overall planning. Only by establishing a brand cluster of bamboo and rattan in China, converging the advantages of bamboo and rattan industry, and promoting the kinetic energy conversion of bamboo and rattan industry, can we establish a good brand image for the bamboo and rattan industry, and let the traditional bamboo and rattan industry shine new vitality. |
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| Keywords: | Chinese bamboo and rattan brand clusters establishment and prospect |
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