| 饲料企业发展跨境电商业务的影响因素及应对措施 |
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| 引用本文： | 吴锐侠. 饲料企业发展跨境电商业务的影响因素及应对措施[J]. 中国饲料, 2021, 1(7): 139-142. DOI: 10.15906/j.cnki.cn11-2975/s.20210731 |
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| 作者姓名： | 吴锐侠 |
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| 作者单位： | （河南工业贸易职业学院,河南郑州 450000） |
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| 摘 要： | 近年来,随着我国信息基础技术不断快速发展,经济转型全球化建设进程逐步加快,电子商务市场发展迅速.国内饲料行业经过四十年的发展,饲料企业正逐渐学习拓展跨境电商业务.我国饲料企业发展跨境电商业务,既面临一些有利影响因素,如国际市场需求、国内政策支持以及相关基础设施的建设等,也面临着不利影响因素,如缺乏相应人才、产品同质化、...
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| 关 键 词： | 饲料行业 跨境电商 影响因素 |
Influence factors of development of cross-border e-commerce forfeedstuff enterprises and corresponding measures |
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| WU Ruixia. Influence factors of development of cross-border e-commerce forfeedstuff enterprises and corresponding measures[J]. China Feed, 2021, 1(7): 139-142. DOI: 10.15906/j.cnki.cn11-2975/s.20210731 |
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| Authors: | WU Ruixia |
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| Affiliation: | (Henan Industry and Vocational College,Zhengzhou,Henan Province 450000,China) |
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| Abstract: | In recent years,with the rapid development of information basic technology in China,the process of economic transformation and globalization has been gradually accelerated,and the e-commerce market has developed rapidly.After 40 years’development,some feedstuff enterprises started to explore cross-border e-commerce.There are both positive influencing factors and negative influencing factors for our feedstuff enterprises to develop cross-border e-commerce.The positive influencing factors include international market demand,domestic policy support and relevant infrastructures;and the negative influencing factors include the shortage of latent,product homogeneity and imperfect service after sales.This article proposed the strategies that perhaps were useful to feedstuff enterprises to develop e-commerce,including cultivate talents,develop special products and improve quality of products and service after sales. |
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| Keywords: | feedstuff industry cross-border e-commerce influencing factors |
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