| 数字营销视域下饲料企业线上营销模式优化分析 |
| |
| 引用本文： | 刘怡. 数字营销视域下饲料企业线上营销模式优化分析[J]. 中国饲料, 2022, 1(4): 77-80. DOI: 10.15906/j.cnki.cn11-2975/s.20220420 |
| |
| 作者姓名： | 刘怡 |
| |
| 作者单位： | 刘 怡（郑州铁路职业技术学院，河南郑州 451460） |
| |
| 摘 要： | 饲料产业是一个涉及农业、饲养业和服务业的传统型产业,具有较为完善的产业链体系,同时也具有相对稳固的发展模式.饲料行业的发展对我国经济的发展具有重要的作用,数字营销环境下,互联网和大数据为饲料企业的线上业务开展带来了机遇和挑战,为了使饲料企业得到更好的发展,饲料企业必须要抓住数字营销的机遇,克服困境,积极实施线上营销模式...
|
| 关 键 词： | 数字营销 饲料企业 线上营销 优化 |
Optimization analysis of feed enterprise online marketing mode from the perspective of digital marketing |
| |
| LIU Yi. Optimization analysis of feed enterprise online marketing mode from the perspective of digital marketing[J]. China Feed, 2022, 1(4): 77-80. DOI: 10.15906/j.cnki.cn11-2975/s.20220420 |
| |
| Authors: | LIU Yi |
| |
| Affiliation: | (Zhengzhou Railway Vocational&Technical College,Zhengzhou,Henan Province 401400,China) |
| |
| Abstract: | Feed industry is a traditional industry involving agriculture,animal husbandry and service industry,with a relatively perfect industrial chain system,but also has a relatively stable development model.The development of feed industry plays an important role in the economic development of China,a digital marketing environment,the Internet and big data to feed online business enterprise has brought opportunities and challenges,in order to make better development in the enterprises,feed enterprises must grasp the opportunity,digital marketing,overcoming adversity positive implementation of online marketing model optimization,Find the path suitable for their own development,to achieve sustainable development.Based on the characteristics of digital marketing,this paper analyzes the current operation status of feed enterprises and the difficulties of online marketing,and further optimize the online marketing mode of feed enterprises. |
| |
| Keywords: | digital marketing feed enterprises online marketing optimization |
| 本文献已被 维普 等数据库收录！ |
| 点击此处可从《中国饲料》浏览原始摘要信息 |
|
点击此处可从《中国饲料》下载全文 |
|
