| 竹工艺产品造型设计与企业可持续发展研究——以武陵山片区为例 |
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| 引用本文： | 马榕,张应军. 竹工艺产品造型设计与企业可持续发展研究——以武陵山片区为例[J]. 世界竹藤通讯, 2016, 14(1): 36. DOI: 10.13640/j.cnki.wbr.2016.01.007 |
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| 作者姓名： | 马榕 张应军 |
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| 作者单位： | 湖南省怀化学院湖南省民族民间文化艺术研究中心 湖南怀化 418008 |
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| 基金项目： | 2015年湖南省民族民间文化艺术研究中心招标项目"武陵山片区竹工艺产品造型设计与产业开发研究"(编号:MZMJ2015011);2015年国家教育部人文社科艺术学规划基金资助项目"武陵山片区竹编文化传承与民间竹编文化与工艺创新研究"(编号:15YJA760017) |
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| 摘 要： | 在激烈的市场竞争条件下,产品创新是企业提高竞争力、实现可持续发展的重要途径之一。武陵山片区竹工艺企业在产品造型设计方面存在着重视不足、企业间差距较大、缺少政府扶持等问题,致使企业产品缺乏市场竞争力,企业发展举步维艰。湖南怀化学院设计艺术学院在竹工艺产品的设计上大胆创新,进行了积极探索与实践,以期为企业发展注入活力。
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| 关 键 词： | 竹工艺品 产品造型 企业可持续发展 武陵山片区 |
Study on Bamboo Handicrafts Design and Sustainable Development of Businesses:A Case in Wuling Mountainous Region |
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| Ma Rong,Zhang Yingjun. Study on Bamboo Handicrafts Design and Sustainable Development of Businesses:A Case in Wuling Mountainous Region[J]. World Bamboo and Rattan, 2016, 14(1): 36. DOI: 10.13640/j.cnki.wbr.2016.01.007 |
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| Authors: | Ma Rong Zhang Yingjun |
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| Affiliation: | Huaihua College, Centre for Ethnic and Folk Art Researches of Hunan Province, Huaihua 418008, Hunan, China |
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| Abstract: | Under the context of fierce market competition,product innovation is one of important approaches by businesses to improve the competitiveness and achieve sustainability.In Wuling Mountainous Region,there are a number of problems in product design,including the lack of attention,larger gap between businesses and short of government support,which lead to the weak market competitiveness of products.As a result,businesses feel difficult in their development.The School of Design Art of Huaihua College in Hunan made bold innovation in bamboo handcrafts design and conducted active exploration and practices,with the aim to infill vitality to business development. |
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| Keywords: | bamboo handcraft product design sustainable business development Wuling Mountainous Region |
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