| 中国乳企境外发展战略及对策研究 |
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| 引用本文： | 王琛,刘芳,李媛,张倩.中国乳企境外发展战略及对策研究[J].中国畜牧杂志,2019(1):127-132. |
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| 作者姓名： | 王琛 刘芳 李媛 张倩 |
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| 作者单位： | 1.北京农学院经济管理学院北京新农村建设基地;2.陕西国际商贸学院 |
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| 基金项目： | 2014年度国家自然科学基金面上项目(71473019);北京市属高等学校高层次人才引进与培养计划项目(CIT&TCD20170310);北京市奶牛创新团队项目;北京市博士后工作经费资助项目(2018-ZZ-003) |
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| 摘 要： | 境外发展已经成为中国乳企提升竞争力的必然趋势和重要动力。在稳定奶源、优化升级与品牌开拓三阶段战略定位指引下,中国乳企主要通过收购、合资、独资以及战略合作四大模式实施境外发展,目前中国乳企境外发展主要受到融资、竞争力不足与政策风险、经营管理风险、国际型人才匮乏等方面的制约,本文从企业和政府2个视角提出了促进中国乳企境外发展的对策建议。
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| 关 键 词： | 中国乳企 境外投资 动因分析 战略布局 发展对策 |
Research on Overseas Development Strategy and Countermeasures of Chinese Dairy Enterprises |
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| WANG Chen,LIU Fang,LI Yuan,ZHANG Qian.Research on Overseas Development Strategy and Countermeasures of Chinese Dairy Enterprises[J].Chinese Journal of Animal Science,2019(1):127-132. |
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| Authors: | WANG Chen LIU Fang LI Yuan ZHANG Qian |
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| Institution: | ,College of Economics and Management, Beijing University of Agriculture,Beijing Research Center for New Rural Construction,Shaanxi Institute of International Trade and Commerce |
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| Abstract: | Overseas development has become an inevitable trend and an important driving force for Chinese dairy enterprises to enhance their competitiveness. Under the guidance of the three-stage strategic of "stable milk source, optimized upgrade and brand development", Chinese dairy enterprises mainly implement overseas development through acquisition, joint venture, sole proprietorship and strategic cooperation. At present, the overseas development of Chinese dairy enterprises is mainly restricted by financing difficulties, insufficiently competitive, policy risk, management risk and lack of international talents. Finally, this studys proposed countermeasures for promoting the overseas development of Chinese dairy enterprises from two perspectives of enterprises and government. |
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| Keywords: | Chinese dairy enterprises Overseas investment Motivation analysis Strategic layout Development countermeasures |
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