基于"互联网+"的草业企业经营管理模式——以草都易牧连锁超市为例

在"互联网+"大潮改造着各行各业的背景下,新时期的草业企业经营管理模式正发生着深刻的变化。基于此,以草业电商的实例——草都易牧连锁超市为例,分析其经营管理模式,并运用成本效益分析法从理论上探讨其经济可行性。结果表明,草都易牧连锁超市的经营管理模式为"互联网+草业"模式。该模式能将牧区饲草料的需求和供给对接起来,增加参与其中的线上牧户与入驻企业的利润,实现二者的共赢,在理论上具有经济可行性。草都易牧连锁超市的大胆尝试是草业企业在当前经济社会环境下一种重要的"互联网+草业"创新模式。通过对"互联网+"在草业中具体应用的深入探讨,认为草业企业的"互联网+草业"模式多主体分析、实证分析以及草产业链尺度分析或将成为"互联网+草业"未来的3个重点研究方向。

Study on the management model of a grassland enterprise based on"Internet +":A case study of the YiMu Supermarket Chain

Under the background of"Internet +",which is transforming all walks of life,the operation and management mode of grassland enterprises in this new period are undergoing profound changes.Based on this, this paper takes the example of grassland industry E-Commerce as a case.The Yi Mu supermarket chain and analyzes its operation mode using the cost-benefit method theoretically to discuss its economic feasibility.The results show that the operational mode of the Yi Mu chain supermarkets is the"Internet + grassland industry"mode,and it can increase the profits of farmers and grassland enterprises,to achieve a win-win situation. Therefore,it is economically feasible in theory.This attempt by this grassland industry market chain is an im-portant innovation model for"Internet + grass"in the current economic and social environment.Through in-depth discussion of the concrete application of"Internet +"in the grassland industry,we hold that the multi-subj ect analysis and empirical analysis of the"Internet + grassland industry"model of grassland industry en-terprises and the analysis of the scale of the grassland industry chain will become"Internet + grassland indus-try"with three key research directions in the future.