| 新疆冰雪旅游发展的SWOT分析及开发策略研究 |
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| 引用本文： | 郭妍菲,李晓东.新疆冰雪旅游发展的SWOT分析及开发策略研究[J].干旱区资源与环境,2009(6). |
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| 作者姓名： | 郭妍菲 李晓东 |
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| 作者单位： | 新疆大学旅游学院; |
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| 摘 要： | 文章运用SWOT分析法,由内部环境的优势与劣势、外部环境的机遇和威胁四个方面对新疆的冰雪旅游发展进行了分析,提出了有针对性的对策和建议,以期为新疆冰雪旅游业的发展提供有价值的参考。
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| 关 键 词： | 冰雪旅游 SWOT分析 开发策略 新疆 |
The SWOT analysis and proposals of winter tourism in Xinjiang |
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| GUO Yanfei,LI Xiaodong.The SWOT analysis and proposals of winter tourism in Xinjiang[J].Journal of Arid Land Resources and Environment,2009(6). |
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| Authors: | GUO Yanfei LI Xiaodong |
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| Institution: | Travel School of Xinjiang University;Urumqi;830046 |
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| Abstract: | The opportunity,threat,strength and weakness of developing winter tourism in Xinjiang province were analysed by means of the SWOT analysis,and some proposals were brought forwarcl to help providing valuable references for the further development of winter tourism in Xinjiang. |
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| Keywords: | winter tourism SWOT analysis proposals Xinjiang |
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