内蒙古中部文化旅游资源开发模式分析

内蒙古的旅游业发展已经取得了初步成绩,但旅游研究相对滞后,对内蒙古文化旅游资源的探讨也刚刚开始。遵循文化旅游资源开发的个性化原则、文化性原则、持续性原则、美观性原则,构建旅游资源开发的RM IP模式框架,从资源、市场、形象、产品四个方面展开内蒙古中部文化旅游资源的开发研究,以此来推动内蒙古中部的旅游资源优势转化为产品优势,并以期为内蒙古文化旅游开发提供理论指导。

Central inner mongolian culture and tourist resources development model

The tourism in inner mongolia has achieved some successes,but there are still some problems in the tourist research.Following the principle of individuation,culture,durative and beautify about the developement of cultral tourist resources,we set up the RMIP model and frame of development about tourist resources,from the aspects of resourses,market,visualize and production,to take the research about the middle Inner Mongolian cultral tourist resources.According to these research,we hope it can improve the advantage of travle resources to the advantage of production,moreove it can supply some theory instruct on the Inner Monglolian tourist development.