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基于层次熵分析法的文化遗产旅游发展评价——以山西平遥古城为例
引用本文:周彬,宋宋,黄维琴.基于层次熵分析法的文化遗产旅游发展评价——以山西平遥古城为例[J].干旱区资源与环境,2012(9):190-194.
作者姓名:周彬  宋宋  黄维琴
作者单位:宁波大学旅游系;中国科学院地理科学与资源研究所;宁波大学地理科学系
基金项目:国家自然科学基金(40701006);教育部人文社科研究项目(10YJC850038)联合资助
摘    要:文化遗产已经成为众多旅游目的地的主要产品。依据全面性、系统性、层次性和科学性的原则,从旅游发展、旅游社区和文化遗产三个方面构建了文化遗产旅游发展评价指标体系,该体系包括4个层次21个评价因子。为了获得相对准确、客观的评价结果,运用层次熵分析法确定评价因子权重,即先由层次分析法确定评价因子权重,再用熵技术对其进行修正,并采用多目标线性加权函数法对评价指标进行综合。最后以世界文化遗产山西平遥古城为例进行了实证研究。

关 键 词:文化遗产旅游  评价  层次分析法  熵技术  平遥古城

Evalution of cultural heritage tourism development based on entropy technology and AHP——A case of Pingyao Ancient City,Shanxi province
ZHOU Bin,SONG Song,HUANG Weiqin.Evalution of cultural heritage tourism development based on entropy technology and AHP——A case of Pingyao Ancient City,Shanxi province[J].Journal of Arid Land Resources and Environment,2012(9):190-194.
Authors:ZHOU Bin  SONG Song  HUANG Weiqin
Institution:1 (1.Tourism Department of Ningbo University,Ningbo 315211,P.R.China; 2.Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;3.Geoscience Department of Ningbo University,Ningbo 315211,P.R.China)
Abstract:Cultural heritage tourism has been the main tourism product of many tourist destination.According to the comprehensive,systematic,scientific and hierarchical principle,we set up an evaluating index system of cultural heritage tourism development,which includes 4 levels and 21 factors.In order to obtain a relatively scientific research result of each index,the "AHP" and entropy technology were combined,then the evaluting index were synthesized by comprehensive evaluation method.This model was used in evaluating cultural heritage tourism in Pingyao ancient city in Shanxi province.
Keywords:cultural heritage tourism  evalution  AHP method  entropy technology  Pingyao ancient city
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