| 水产药品的品牌营销策略 |
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| 引用本文： | 苏传福,段华君.水产药品的品牌营销策略[J].渔业经济研究,2006(5):30-34. |
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| 作者姓名： | 苏传福 段华君 |
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| 作者单位： | 1. 西南大学水产学院,重庆,400716
2. 同济大学经济与管理学院,上海,200433 |
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| 摘 要： | 在竞争日益激烈的水产药品行业,企业为了生存和发展,纷纷加强了市场营销能力。但是,如何进行有效的市场营销工作,是摆在水产药品企业面前的一个重要问题。文章基于水产药品的市场状况,分析了品牌营销的必要性,并从企业市场战略、文化、产品质量和情感因素等方面提出了对策。
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| 关 键 词： | 水产药品 品牌营销 策略 |
| 文章编号： | 1002-2929(2006)05-0030-05 |
| 收稿时间： | 05 7 2006 12:00AM |
| 修稿时间： | 2006年5月7日 |
Brand Marketing Strategy of Aquatic Medicine |
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| SU Chuanfu,DUAN Huajun.Brand Marketing Strategy of Aquatic Medicine[J].Fisheries Economy Research,2006(5):30-34. |
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| Authors: | SU Chuanfu DUAN Huajun |
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| Institution: | 1. College of Fishery, Southwest University, Chongqing 40716, PRC; 2. School of Economics and Management, Tongji University, Shanghai 200092, PRC |
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| Abstract: | With the increasingly drastic competition of aquatic medicine industry, all the enterprises have strengthened their marketing skills in order to survive and develop. However, how to improve the marketing efficiency of aquatic medicine is the problem needed to be solved urgently. So, this paper analyzed the necessity of brand marketing based on the market status of aquatic medicine, and provided some countermeasures from the aspects of market tactic, culture, products quality and sensibility factors. |
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| Keywords: | aquatic medicine brand marketing strategy |
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