| 基于钻石模型的海洋旅游产业竞争力研究 |
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| 引用本文： | 郑凌燕.基于钻石模型的海洋旅游产业竞争力研究[J].渔业经济研究,2007(6):13-18. |
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| 作者姓名： | 郑凌燕 |
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| 作者单位： | 宁波大学商学院,浙江,宁波,315211 |
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| 基金项目： | 宁波市社联项目;浙江省旅游科研项目 |
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| 摘 要： | 文章依据波特的“钻石模型“,从生产要素、需求条件、企业的战略与竞争、相关与支持性产业四个方面分析了影响舟山海洋旅游产业竞争力的条件.根据这四个条件,及政府因素和机遇因素,提出提升舟山海洋旅游产业竞争力的策略.
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| 关 键 词： | 钻石模型 海洋旅游 产业竞争力 策略 |
| 文章编号： | 1002-2929(2007)06-0013-06 |
| 修稿时间： | 2007年8月3日 |
Study on Zhoushan Oceanic Tourism Competitiveness Based on Diamond Model |
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| ZHENG Lingyan.Study on Zhoushan Oceanic Tourism Competitiveness Based on Diamond Model[J].Fisheries Economy Research,2007(6):13-18. |
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| Authors: | ZHENG Lingyan |
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| Abstract: | Based on Potter's Diamond model,this article analyzed the competitive condition of Zhoushan oceanic tourism which induded prodution elements,requirement condition,enterprise's strategy and competition,the correlated and supporting industry.According to these four conditions besides government and opportunity factor,it proposes some strategies of promoting Zhoushan oceanic tourism competitiveness. |
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| Keywords: | Diamond model oceanic tourism industrial competitiveness strategy |
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