舟山休闲渔业发展浅析

休闲经济、体验经济背景下的海洋旅游是舟山最具发展潜力的产业之一。基于此，文章对舟山休闲渔业的发展状况作了深入分析，指出当前舟山休闲渔业发展存在整体规划缺陷、产品单一、市场化程度低、资源保护不到位等不足。最后，有针对性地提出了若干发展对策，为有效解决舟山休闲渔业发展问题提供了新的思路。

Analysis on Recreation Fishery Development in Zhoushan

Under the background of recreation economy and experience economy, marine tourism is one of the most development potential industry in Zhoushan. Based on this, this paper makes a deeply analysis on recreation fishery development in Zhoushan and points out the existing problems on recreation fishery development in Zhoushan, including lack of overall planning, single product, low degree of marketization, and so on. At last, the article make some development countermeasures in directly and offer several new ideas to solve the development problem of recreation fishery in Zhoushan effective.