“一带一路”背景下陕西茶叶跨境电商发展路径研究

陕西作为丝绸之路的发源地，以其有利的自然生态条件和区域产业结构，形成了以茶叶为主导的产业发展格局。目前，陕西省茶叶出口规模不大，市场占有率较低。在“一带一路”倡议的推动下，陕西省茶叶出口至沿线国家的潜力较大，未来将逐步呈上升态势。研究了“一带一路”背景下陕西茶叶跨境电商市场发展现状和存在的问题，提出陕西茶叶跨境电商发展路径，通过借力跨境电商平台、开拓国际市场、稳固绿茶品牌、布局海外仓解决出口难的问题，以及完善跨境电商法律秩序，拓展陕西茶叶跨境电商发展路径。 

Development Path of Shaanxi Tea Cross Border E-commerce under Background of “The Belt and Road Initiative”

As the birthplace of the Silk Road, Shaanxi has formed a tea oriented industrial development pattern with its favorable natural ecological conditions and regional industrial structure. At present, tea export scale of Shaanxi Province is not large, and market share is low. With "The belt and Road Initiative", Shaanxi tea export will have a great potential to other countries along the way. The future will gradually increase. Current situation and existing problems of development of Shaanxi tea cross border e-commerce market under background of "The belt and Road Initiative" were studied. Path of Shaanxi tea develop its cross-border e-commerce was put forward. Development path of Shaanxi tea cross border e-commerce could be expanded, through leveraging cross border e-commerce platform, developing international market, strengthening the brand of green tea, layout of overseas warehouse to solve the problem of export, and improving legal order of cross border e-commerce.