现代信息技术在农业领域的应用分析与建议

随着信息技术的快速发展和农业农村经济的平稳增长，农业信息技术越来越受到关注，资本和技术在农业领域逐渐发力的趋势已经形成。近几年，中国大型信息技术公司开始涉足农业产业，智慧农业发展势头强劲。本文分析了大型互联网企业从事农业的现状及技术应用特点；阐述了当前大批互联网企业进入农业领域的原因，分析了信息技术与农业产业结合的关键领域及存在问题；重点剖析了信息技术在农业领域中的应用需求、瓶颈和前景；针对农业农村数字化发展与新技术应用，提出了防范市场投机风险、明晰主体功能定位、加强科技创新力度、做好引领示范带动等政策建议。

Application analysis and suggestions of modern information technology in agriculture: Thoughts on Internet enterprises entering agriculture

With the rapid development of information technology and the steady growth of the agricultural and rural economy, agricultural information technology has attracted more and more attention, and the trend of capital and technology playing important roles in the agricultural field has gradually formed. In recent years, large Internet enterprises have begun to enter the agricultural industry and smart agriculture has developed strongly. This paper analyzed the status and technical application characteristics of large-scale Internet companies engaged in agriculture; explained the reasons why the current technology and capital entered the agricultural field in large numbers, especially in the context of the world science and technology revolution and China's economic and social status, analyzed the key areas and problems of the combination of technology, capital and agricultural industry; analyzed the application boundary, application prospects of information technology in the agricultural field. In view of the digital development and application of new technology in agricultural and rural areas, this paper put forward some policy suggestions. Firstly, strengthen policy guidance and support to prevent market speculation risks; secondly, built a system and mechanism for the convergence and integration of Internet enterprises and agricultural industries; thirdly, focus on cutting-edge key technologies and strengthen efforts to promote scientific and technological innovation; finally speed up the dynamic follow-up of technology achievement transformation, strengthen supervision and do a good job in leading and demonstration drive. The key priority is to focus on the world’s cutting-edge technology and key application technology, strengthen the dominant position of technological innovation of enterprises, and combine with the specific practice of production, circulation and consumption of China’s agricultural industry to fully promote the innovation and application of China’s agricultural information technology. And the main research contents included summarize the successful examples carefully, doing a good job in publicity and guidance, and promoting the typical leads vigorously so that they can be copied, popularized and applied; for the failure cases, learn from the insufficient lessons to prevent the recurrence of similar cases; for the advanced practical technology formed by Internet enterprises, promote technology sharing and information sharing on the premise of protecting intellectual property rights and turn it into a new driving force for the development of agricultural modernization. Only by applying the latest achievement of modern information technology to the practice of agricultural production and becoming the representative of agricultural productivity, can we truly contribute to the development of modern agriculture and rural areas in China and the wing of information.