浅谈创意经济与广告产业的发展

创意是广告的生命和灵魂,广告中缺乏优秀的创意,广告主题往往难以巧妙的表现出来.在当今时代背景下,创意经济与创意产业已经成为一股新兴的时代潮流对传统产业造成了很大的冲击,而这对于讲求创意的广告产业的发展又将是一个新的机遇.文章从创意与创意经济的概念出发,分析创意经济与广告产业发展存在的密切关联,并就创意经济背景下广告产业的发展提出一些可行性的建议和措施.

The creative economy and the advertising industry

Creativity is the life and soul of advertising, it is difficult to reflect the advertising theme if thre is no good idea in the advertising. In nowadays, the creative economy and creative industries have become a new emerging trend of the times that has exerted a great impact on traditional industries. This is a new opportunity for the development of advertising industry based on creativity. In this paper, basing on the concept of creativity and the creative economy, the relevance of creative economy and th...