| 论服饰广告的审美创作 |
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| 引用本文： | 尚端武.论服饰广告的审美创作[J].湖南农机,2009(5):64-66,78. |
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| 作者姓名： | 尚端武 |
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| 作者单位： | 江西蓝天学院艺术系,江西南昌330098 |
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| 基金项目： | 该研究为“江西蓝天学院2008年度重点人文社科研究项目《服饰广告美学研究》”成果之一. |
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| 摘 要： | 服饰广告的本体功能是促进服饰商品的销售。设计师借助美学手段进行审美创作,能巧妙地融服饰广告的经济价值于审美价值之中,从而达到吸引受众眼球,提升服饰商品的知名度、美誉度,实现销售商品的终极目的。从美学的角度对服饰广告创意的表现手法进行审视,有助于指导具体的广告创作实践,提升服饰广告的审美价值,实现美学与服饰广告的完美结合。
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| 关 键 词： | 服饰广告 广告创意 表现手法 审美价值 审美创作 |
The esthetic creation of the clothing advertising |
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| SHANG Duan-wu.The esthetic creation of the clothing advertising[J].Hunnan Agricultural Machinery,2009(5):64-66,78. |
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| Authors: | SHANG Duan-wu |
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| Institution: | SHANG Duan-wu (Art Department of JiangXi BlueSky University ,Nartchang, Jiangxi 330098,China) |
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| Abstract: | The clothing advertising＇s main body function is to promote the clothing commodity＇s saling. The designer carries on the esthetic creation with the aid of esthetics method, can melt ingeniously the clothing advertising the economic value in the esthetic value ,thus achieves to attract the numerous eyeballs, promotes the popularity and fine reputation of the clothing commodity, realizes to sale commodity＇s ultimate goal. to examine carefully the clothing advertiseing creativity＇s expression means from the esthetics angle,is helpful to instruct concrete advertising creation practice, promote the clothing advertising＇s esthetic value, realize esthetics and the clothing advertising perfect union. |
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| Keywords: | clothing advertising advertising Creativity expression means esthetic value esthetic creation |
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