高职营销类专业多途径项目化教学的实践探索 |
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引用本文: | 刘卫国.高职营销类专业多途径项目化教学的实践探索[J].湖南农机,2016(2):108-109. |
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作者姓名: | 刘卫国 |
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作者单位: | 娄底职业技术学院,湖南 娄底,417000 |
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摘 要: | 高职院校营销类专业学生培养,应将多途径项目化教学与社会服务实践相融合,综合考虑目标、过程、应用、评估等方面,并与社会服务实践进行融合,最终达成社会服务能力建设、高职院校人才培养目标。
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关 键 词: | 营销类专业 项目化教学 人才培养 |
An Investigation into the Practice in Project-based Teaching through Multiple Pathways for Vocational Marketing Major |
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Abstract: | The cultivation of students majored in Marketing in higher vocational colleges shall integrate multi-approach project based teaching with practice in social service,and take the target,process,application,assessment,etc.,into account comprehensively and adapt to social service practice,so as to achieve the goal of the construction of social service ability and the goal of higher vocational education. |
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Keywords: | marketing major project-based teaching competent personnel cultivation |
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