| 在农业产业化经营中实施品牌战略的研究 |
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| 引用本文： | 吴林风.在农业产业化经营中实施品牌战略的研究[J].农业机械化与电气化,2008(5). |
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| 作者姓名： | 吴林风 |
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| 作者单位： | 辽宁农业展览馆; |
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| 摘 要： | 阐述在农业产业化经营中实施品牌战略的重要性、紧迫性,指出辽宁省农产品品牌发展现状及品牌创建中存在的主要问题,提出加快实施品牌战略的有效措施,以提升辽宁农业产业化经营水平,增加农民收入。
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| 关 键 词： | 农业经济 农业产业化 品牌战略 现状 问题 措施 |
Study on Actualizing Brand Strategy in Agricultural Industrialization Management |
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| Authors: | WU Linfeng |
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| Institution: | WU Linfeng (Liaoning Agriculture Exhibition Center,Shenyang 110161,China) |
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| Abstract: | This paper states the importance and urgency of the brand strategy in agricultural industrialization,points out the current state and the problems of brand development in Liaoning Province,and puts forward effective measures to actualize brand strategy.By doing this,the management level of agricultural industrialization and farmers' income would be improved. |
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| Keywords: | agricultural economy agricultural industrialization brand strategy current situation problem measure |
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