| 杭州龙井茶文化体验式旅游的SWOT分析及对策 |
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| 引用本文： | 夏怡.杭州龙井茶文化体验式旅游的SWOT分析及对策[J].茶叶,2017,43(1). |
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| 作者姓名： | 夏怡 |
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| 作者单位： | 浙江大学农业与生物技术学院,浙江 杭州,310058 |
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| 摘 要： | 本研究运用SWOT分析法,对杭州龙井茶文化体验式旅游发展的优势、劣势、机会和威胁四个方面进行了系统的分析,并以此为基础提出了相关的对策与建议,旨在为各级政府部门制定切实可行的发展战略,推进体验式旅游的开发建设提供决策参考。
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| 关 键 词： | 杭州龙井茶 SWOT分析 茶文化 体验式旅游 |
SWOT analysis and strategy of Hangzhou longjing tea culture experience tourism |
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| XIA Yi.SWOT analysis and strategy of Hangzhou longjing tea culture experience tourism[J].Journal of Tea,2017,43(1). |
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| Authors: | XIA Yi |
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| Abstract: | The advantages, weaknesses, opportunities and threats of Hangzhou Longjing green tea culture experience tourism were systematically analyzed using SWOT method so as to put forward relevant countermeasures and suggestions for the government departments to formulate feasible development strategy and to construct a tourism development plan. |
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| Keywords: | Longjing Hangzhou tea SWOT analysis tea culture experience tourism |
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