| 遂昌县大柘镇茶产业“SWOT”分析及发展对策 |
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| 引用本文： | 韦宝余,林文煕,翁伟忠,钟利军.遂昌县大柘镇茶产业“SWOT”分析及发展对策[J].茶叶,2015(2):93-95. |
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| 作者姓名： | 韦宝余 林文煕 翁伟忠 钟利军 |
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| 作者单位： | 1. 浙江省遂昌县大柘镇农业推广服务中心,浙江 遂昌,323309;2. 浙江省遂昌县西畈乡农业推广服务中心,浙江 遂昌,323309 |
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| 摘 要： | 根据遂昌县大柘镇茶产业现状,运用"SWOT"法,分析了茶产业发展的优势、劣势、发展机遇和威胁,并提出提升茶产业竞争力应当推进土地流转和大力推广机械化,加强基础设施建设,树立诚信意识、打造生态品牌保证产品质量提升竞争力,强化市场意识,培育龙头企业,实施品牌战略。
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| 关 键 词： | SWOT 茶产业 竞争力 发展对策 |
"SWOT" analysis of tea industry in Dazhe Town |
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| WEI Baoyu,LIN Wenxi,WENG Weizhong,ZHONG Lijun."SWOT" analysis of tea industry in Dazhe Town[J].Journal of Tea,2015(2):93-95. |
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| Authors: | WEI Baoyu LIN Wenxi WENG Weizhong ZHONG Lijun |
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| Institution: | WEI Baoyu;LIN Wenxi;WENG Weizhong;ZHONG Lijun;Agricultural Extension Service Center,Dazhe Town;Agricultural Extension Service Center,Xifan Town; |
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| Abstract: | According to the current situation of tea industry of Dazhe town in Suichang County, Zhejiang province, advantages and disadvantages, the opportunities and threats of tea industry in Dazhe Town were analysized by " SWOT " method. The proposed countermeasures to promote the competitiveness of the tea industry included establishing the concept of integrity, ensuring product quality, strengthening market awareness, fostering leading enterprises, and implementing brand strategy. |
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| Keywords: | SWOT tea industry competitiveness development of countermeasures |
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