| 论茶叶品牌个性的塑造 |
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| 引用本文： | 萧力争,黄慈源.论茶叶品牌个性的塑造[J].茶叶通讯,2005,32(4):10-12. |
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| 作者姓名： | 萧力争 黄慈源 |
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| 作者单位： | 湖南农业大学食品科技学院·长沙·410128;湖南农业大学食品科技学院·长沙·410128 |
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| 摘 要： | 本文从品牌及品牌个性的基本含义出发，通过对茶叶企业品牌建设的某些实证研究，从茶叶品牌个性化的定位、产品、包装、服务、传播、促销等方面，探讨了茶叶品牌个性的塑造。
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| 关 键 词： | 茶叶 品牌 个性 塑造 |
| 收稿时间： | 2005-10-13 |
Studies on the Moulding of Tea Brand's Individual Character |
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| XIAO Li-zheng,HUANG ci-yuan.Studies on the Moulding of Tea Brand's Individual Character[J].Tea Communication,2005,32(4):10-12. |
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| Authors: | XIAO Li-zheng HUANG ci-yuan |
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| Institution: | College of Food Science and Technology, Hunan Agricultural University, Changsha 410128, China |
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| Abstract: | Basing on the basic meaning of brand and brand individual character,the author studied some famous tea corporations and their successful pratice in establishing tea brand.Then discussed how to mould tea brand's individual characters from positioning,product,package,service,communication and sales promotion and so on. |
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| Keywords: | Tea Brand Individual character Mould |
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