| 食用菌品牌形象的视觉艺术价值 |
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| 引用本文： | 曹庆云.食用菌品牌形象的视觉艺术价值[J].中国食用菌,2021(2):137-140. |
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| 作者姓名： | 曹庆云 |
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| 作者单位： | 桂林理工大学南宁分校 |
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| 基金项目： | 桂林理工大学2019年创新创业教育理论与实践专项研究课题一般项目(GUT2019CY12)。 |
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| 摘 要： | 从视觉艺术的角度研究食用菌品牌形象的设计。通过讨论品牌名称、标志物和文字等食用菌品牌视觉要素,提出了食用菌品牌形象的视觉艺术价值设计原则。食用菌品牌形象的视觉艺术价值体现在品牌设计的多个方面,创新的视觉艺术能让食用菌品牌形象真正体现艺术的价值。
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| 关 键 词： | 食用菌品牌 品牌形象 视觉艺术 艺术设计 艺术价值 |
Visual art Value of Brand Image of Edible Fungi |
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| CAO Qing-yun.Visual art Value of Brand Image of Edible Fungi[J].Edible Fungi of China,2021(2):137-140. |
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| Authors: | CAO Qing-yun |
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| Institution: | (Guilin University of Technology at Nanning,Chongzuo 532100,China) |
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| Abstract: | The design of brand image of edible fungi was studied from the perspective of visual art.The visual elements of edible fungi brand such as brand name,logo and characters are discussed,and the design principle of visual art value of edible fungi brand image is given.The visual art value of the brand image of edible fungi is reflected in many aspects of brand design.The innovative visual art can make the brand image of edible fungi truly reflect the value of art. |
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| Keywords: | brand of edible fungi brand image visual art art design artistic value |
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